| Gestión de destinos turísticos sostenibles JF Valls Grupo Planeta (GBS), 2004 | 592 | 2004 |
| The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management C Veloutsou, F Guzman Journal of Product & Brand Management 26 (1), 2-12, 2017 | 387 | 2017 |
| A consumer-perceived consumer-based brand equity scale S Baalbaki, F Guzmán Journal of Brand Management 23 (3), 229-251, 2016 | 368 | 2016 |
| How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study K Cowan, F Guzman Journal of business research 117, 683-693, 2020 | 354 | 2020 |
| Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward DL Parris, F Guzmán Journal of Product & Brand Management 32 (2), 191-234, 2023 | 330 | 2023 |
| Sociopolitical activist brands HJ Schmidt, N Ind, F Guzmán, E Kennedy Journal of Product & Brand Management 31 (1), 40-55, 2022 | 203 | 2022 |
| A political candidate's brand image scale: Are political candidates brands? F Guzmán, V Sierra Journal of Brand Management 17 (3), 207-217, 2009 | 193 | 2009 |
| Co-creation of brand identities: consumer and industry influence and motivations E Kennedy, F Guzmán Journal of Consumer Marketing 33 (5), 313-323, 2016 | 186 | 2016 |
| Latest research on brand relationships: introduction to the special issue M Fetscherin, F Guzman, C Veloutsou, RR Cayolla Journal of Product & Brand Management 28 (2), 133-139, 2019 | 171 | 2019 |
| The impact of corporate social responsibility on brand equity: consumer responses to two types of fit F Guzmán, D Davis Journal of Product & Brand Management 26 (5), 435-446, 2017 | 166 | 2017 |
| The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity D Alvarado-Karste, F Guzmán Journal of Product & Brand Management 29 (7), 971-984, 2020 | 152 | 2020 |
| How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products WM Lim, F Guzmán Journal of Business Research 141, 175-190, 2022 | 150 | 2022 |
| Cultural brands from emerging markets: Brand image across host and home countries F Guzmán, AK Paswan Journal of International Marketing 17 (3), 71-86, 2009 | 146 | 2009 |
| The immediate effect of corporate social responsibility on consumer-based brand equity F Muniz, F Guzmán, AK Paswan, HJ Crawford Journal of Product & Brand Management 28 (7), 864-879, 2019 | 140 | 2019 |
| Attitudinal determinants of environmentally sustainable behavior A Paswan, F Guzmán, J Lewin Journal of Consumer Marketing 34 (5), 414-426, 2017 | 140 | 2017 |
| Effective messaging strategies to increase brand love for sociopolitical activist brands F Ahmad, F Guzmán, B Kidwell Journal of Business Research 151, 609-622, 2022 | 116 | 2022 |
| Branding and design management: a brand design management model J Montaña, F Guzmán, I Moll Journal of Marketing Management 23 (9-10), 829-840, 2007 | 115 | 2007 |
| How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism TP Tran, CW Lin, S Baalbaki, F Guzmán Journal of Business Research 120, 1-15, 2020 | 113 | 2020 |
| Brand activism and the consequence of woke washing F Ahmad, F Guzmán, M Al-Emran Journal of Business Research 170, 114362, 2024 | 105 | 2024 |
| Social media brand engagement in the context of collaborative consumption: the case of AIRBNB B Schivinski, D Langaro, T Fernandes, F Guzmán Journal of Brand Management 27 (6), 645, 2020 | 103 | 2020 |
Audhesh PaswanProfessor Marketing, University of North TexasVerified email at unt.edu
