| Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors A Davari, D Strutton Journal of Strategic Marketing 22 (7), 563-586, 2014 | 386 | 2014 |
| Market orientation, positioning strategy and brand performance P Iyer, A Davari, M Zolfagharian, A Paswan Industrial Marketing Management 81, 16-29, 2019 | 352 | 2019 |
| Determinants of brand performance: The role of internal branding P Iyer, A Davari, A Paswan Journal of brand Management 25 (3), 202-216, 2018 | 175 | 2018 |
| Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective P Iyer, A Davari, A Mukherjee Journal of Retailing and Consumer Services 44, 235-243, 2018 | 172 | 2018 |
| Market orientation, brand management processes and brand performance P Iyer, A Davari, S Srivastava, AK Paswan Journal of Product & Brand Management 30 (2), 197-214, 2021 | 102 | 2021 |
| Investigating moral links between religiosity, altruism, and green consumption A Davari, P Iyer, D Strutton Journal of Nonprofit & Public Sector Marketing 29 (4), 385-414, 2017 | 72 | 2017 |
| Green products: Altruism, economics, price fairness and purchase intention P Iyer, A Davari, A Paswan Social Business 6 (1), 39-64, 2016 | 67 | 2016 |
| Intellectual capital through the eyes of the consumer TD Nguyen, C Dadzie, A Davari, F Guzman Journal of Product & Brand Management 24 (6), 554-566, 2015 | 59 | 2015 |
| Identifying the determinants of online retail patronage: A perceived-risk perspective A Davari, P Iyer, M Rokonuzzaman Journal of Retailing and Consumer Services 33, 186-193, 2016 | 58 | 2016 |
| Determinants of brand resurrection movements: Why consumers want dead brands back? A Davari, P Iyer, F Guzmán European Journal of Marketing 51 (11/12), 1896-1917, 2017 | 56 | 2017 |
| Organizational ambidexterity, brand management capability and brand performance P Iyer, A Davari, M Zolfagharian, A Paswan Journal of Business & Industrial Marketing 36 (6), 946-961, 2021 | 34 | 2021 |
| Brands, love and family PP Iyer, AK Paswan, A Davari Journal of Product & Brand Management 25 (1), 69-83, 2016 | 34 | 2016 |
| The determinants of personal luxury purchase intentions in a recessionary environment A Davari, P Iyer, F Guzman, C Veloutsou Journal of Marketing Management 38 (13-14), 1401-1432, 2022 | 20 | 2022 |
| Does brand equity mean brand equity? An empirical study of consumer based brand equity and financial based brand equity T Nguyen, C Dadzie, A Davari AMA Summer Educators, 344-346, 2013 | 15 | 2013 |
| Examining financial risk tolerance via mental accounting and the behavioral life-cycle hypothesis WC Martin, A Davari Academy of Marketing Studies Journal 22 (4), 1-13, 2018 | 12 | 2018 |
| How much customer collaboration is too much? Implications for user entrepreneurship and product performance S Srivastava, P Iyer, A Davari, WA Williams Jr, PL Parke Journal of Business & Industrial Marketing 39 (5), 919-932, 2024 | 10 | 2024 |
| A Cross Cultural Analysis of Advertisements: Content Analysis of Print Advertisements of Local and Global Companies in B2B and B2C Contexts across USA and India A Davari, P Iyer ADVANCES IN MARKETING 79, 2014 | 4 | 2014 |
| A capability-based view of brand management P Iyer, A Davari, A Alhidari Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 3 | 2016 |
| The Effect of Word of Mouth on Intention to Use Insurance Services among Customers of Insurance Companies in Rasht A Davari, AA MOHAMMADI, A Pournaserani JOURNAL OF MARKETING MANAGEMENT 10 (26), 115-137, 2015 | 1 | 2015 |
| Determinants of Luxury Purchase Intentions in a Recessionary Environment: An Abstract A Davari, P Iyer, F Guzmán, C Veloutsou Academy of Marketing Science World Marketing Congress, 445-446, 2019 | | 2019 |
