| To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry E Osadchaya, B Marder, JA Yule, A Yau, L Lavertu, N Stylos, S Oliver, ... Business Horizons 67 (5), 571-581, 2024 | 72 | 2024 |
| The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in ‘real life’ L Lavertu, B Marder, A Erz, R Angell Computers in Human Behavior 110, 106389, 2020 | 62 | 2020 |
| Does LinkedIn cause imposter syndrome? An empirical examination of well‐being and consumption‐related effects B Marder, A Javornik, K Qi, S Oliver, L Lavertu, K Cowan Psychology & Marketing 41 (3), 492-511, 2024 | 20 | 2024 |
| Impression formation of PhD supervisors during student-led selection: An examination of UK business schools with a focus on staff profiles B Marder, S Oliver, A Yau, L Lavertu, C Perier, M Frank, K Cowan The International Journal of Management Education 19 (1), 100453, 2021 | 7 | 2021 |
| The hustle is real: an examination of the self-related consequences of consuming idealized self-promotional content on LinkedIn S Oliver, B Marder, L Lavertu, K Cowan, A Javornik, E Osadchaya Information Technology & People 38 (5), 2220-2248, 2025 | 6 | 2025 |
| What Drives Advertisers Toward or Away From Immersive Virtual Spaces? The Metaverse Conundrum: Affordances and “Disaffordances” Through the Eyes of Advertisers B Marder, A Yau, J Yule, E Osadchaya, R Angell, WZ Zhang, S Oliver, ... Journal of Advertising Research 64 (3), 255-283, 2024 | 5 | 2024 |
| (How) does the number of followers impact the success of influencer marketing? A construal level perspective K Cowan, B Marder, L Lavertu, J Li Journal of Advertising Research, 1-20, 2025 | 4 | 2025 |
| Petfluencers, the fur-mula for sincere endorsements: examining how and when pets exhibit greater persuasion as influencers L Lavertu, K Kulow, K Cowan, B Marder Journal of Advertising Research, 1-16, 2025 | 4 | 2025 |
| Examination of pet imagery in digital marketing communications: understanding if and when pets can be effective endorsers L Lavertu The University of Edinburgh, 2024 | 1 | 2024 |
| The More the Merrier? An Investigation of the Effect of Following Size on Influencers’ Effectiveness. L Lavertu, K Cowan, B Marder, J Li 2025 Society for Consumer Psychology Annual Conference, 2025 | | 2025 |
| Digital Corporate Apologies Featuring Pet Images in Response to Service Failures L Lavertu, B Marder, A Nafizi, K Cowan Society for Consumer Psychology, 2025 | | 2025 |
| PAWS-itive influence: Examining how and when pets exhibit greater persuasion as influencers L Lavertu, K Kulow, K Cowan, B Marder Journal of Advertising Research, 2024 | | 2024 |
| An examination of digital corporate apologies featuring pet images in response to service failures L Lavertu, B Marder, A Nazifi, K Cowan 25th Academy of Marketing Science World Congress 2024, 2024 | | 2024 |
| Improving the customer service experience of online brands: an examination of digital corporate apologies featuring pet images in response to service failures L Lavertu, B Marder, A Nazifi, K Cowan Global Brand Conference 2024: GBC 2024, 2024 | | 2024 |
| # Instagram-ability: an investigation of the impact of instagrammable spaces on offline behaviors in retail environments L Lavertu, B Marder, K Cowan Society for Consumer Psychology Conference, 2024 | | 2024 |
| Examining how and when pet influencers paws-sitively influence consumer responses:: an abstract L Lavertu, K Kulow, K Cowan, B Marder Academy of Marketing Science Conference, 2024 | | 2024 |
| An awesome responsibility?: Sustainable tourism, destination marketing and responsible consumption J Johnstone, L Lavertu | | 2024 |
| Unleashing the potential of ads featuring pets through product congruence and ad immersiveness L Lavertu, K Cowan, B Marder Academy of Marketing Science Conference, 2023 | | 2023 |
| Tail-oring ads featuring pets: The impact of product congruence and ad immersiveness on the effectiveness of ads featuring pets L Lavertu, K Cowan, B Marder Society for Consumer Psychology, 2022 | | 2022 |
| The extended arousing effect or the exciting power of social media on offline consumption behaviors: An abstract L Lavertu, B Marder, K Cowan Academy of Marketing Science, 2022 | | 2022 |
Ben MarderUniversity of EdinburghVerified email at ed.ac.uk
