| Job satisfaction, job performance, and effort: A reexamination using agency theory M Christen, G Iyer, D Soberman Journal of marketing 70 (1), 137-150, 2006 | 969 | 2006 |
| The targeting of advertising G Iyer, D Soberman, JM Villas-Boas Marketing Science 24 (3), 461-476, 2005 | 855 | 2005 |
| Behavior-based discrimination: Is it a winning play, and if so, when? A Pazgal, D Soberman Marketing Science 27 (6), 977-994, 2008 | 193 | 2008 |
| The economics of quality-equivalent store brands DA Soberman, PM Parker International Journal of Research in Marketing 23 (2), 125-139, 2006 | 188 | 2006 |
| Simultaneous signaling and screening with warranties DA Soberman Journal of Marketing Research 40 (2), 176-192, 2003 | 176 | 2003 |
| Research note: Additional learning and implications on the role of informative advertising DA Soberman Management Science 50 (12), 1744-1750, 2004 | 155 | 2004 |
| Social responsibility and product innovation G Iyer, DA Soberman Marketing Science 35 (5), 727-742, 2016 | 154 | 2016 |
| Strategic segmentation using outlet malls AT Coughlan, DA Soberman International Journal of Research in Marketing 22 (1), 61-86, 2005 | 124 | 2005 |
| Markets for product modification information G Iyer, D Soberman Marketing science 19 (3), 203-225, 2000 | 96 | 2000 |
| Private labels: psychological versioning of typical consumer products DA Soberman, PM Parker International Journal of Industrial Organization 22 (6), 849-861, 2004 | 85 | 2004 |
| Research issues at the boundary of competitive dynamics and market evolution D Soberman, H Gatignon Marketing Science 24 (1), 165-174, 2005 | 80 | 2005 |
| When gray is good: gray markets and market‐creating investments RL Autrey, F Bova, DA Soberman Production and Operations Management 24 (4), 547-559, 2015 | 75 | 2015 |
| Marketing and politics: Models, behavior, and policy implications: Session at the 8th Triennial Choice Symposium BR Gordon, MJ Lovett, R Shachar, K Arceneaux, S Moorthy, M Peress, ... Marketing letters 23 (2), 391-403, 2012 | 70 | 2012 |
| Organizational structure and gray markets RL Autrey, F Bova, DA Soberman Marketing Science 33 (6), 849-870, 2014 | 62 | 2014 |
| Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing DA Soberman International Journal of Research in Marketing 26 (1), 21-33, 2009 | 53 | 2009 |
| The complexity of media planning today D Soberman Journal of Brand Management 12 (6), 420-429, 2005 | 49 | 2005 |
| Product development capability and marketing strategy for new durable products S Banerjee, DA Soberman International Journal of Research in Marketing 30 (3), 276-291, 2013 | 46 | 2013 |
| Profit-increasing consumer exit A Pazgal, D Soberman, R Thomadsen Marketing Science 32 (6), 998-1008, 2013 | 33 | 2013 |
| Campaign spending limits and political advertising D Soberman, L Sadoulet Management Science 53 (10), 1521-1532, 2007 | 30 | 2007 |
| Vaccine hesitancy and monetary incentives G Iyer, V Nandur, D Soberman Humanities and Social Sciences Communications 9 (1), 2022 | 29 | 2022 |
