| Personalized advertisements with integration of names and photographs: An eye-tracking experiment J Pfiffelmann, N Dens, S Soulez Journal of Business Research 111, 196-207, 2020 | 153 | 2020 |
| Unique… like everyone else: Effects and mechanisms of personalization appeals in recruitment advertising J Pfiffelmann, A Pfeuffer, N Dens, S Soulez International Journal of Advertising 43 (3), 491-532, 2024 | 13 | 2024 |
| Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message Involvement J Pfiffelmann, A Pfeuffer Journal of Interactive Advertising 22 (3), 311-326, 2022 | 12 | 2022 |
| Conflicting consumer beliefs influencing eco-innovation adoption: Motives and barriers for accepting the laser marking of organic products J Pfiffelmann, O Untilov, J Thøgersen, R Franck Psychology & Marketing 42 (3), 866-891, 2025 | 6 | 2025 |
| Persuasive effect of potential employees' names and photographs in a recruitment advertisement J Pfiffelmann, S Soulez Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2021 | 5 | 2021 |
| Campagnes publicitaires de recrutement sur Facebook et LinkedIn: à quel niveau de personnalisation vaut-il mieux recourir? J Pfiffelmann Décisions Marketing 99, 17-36, 2020 | 5 | 2020 |
| Personalization effects in recruitment advertising: the mediating role of considerateness J Pfiffelmann, N Dens, S Soulez Proceedings of the 2019 American Academy of Advertising Annual Conference …, 2019 | 2 | 2019 |
| This job offer suits me! The influence of tailored job advertisement strategies on job-pursuit intention J Pfiffelmann, S Soulez 47th Annual Conference of The European Marketing Conference, 2018 | 2 | 2018 |
| Comparing apples to oranges: Consumer ambivalence regarding an eco-innovation–laser marking of organic fruits J Pfiffelmann, O Untilov, J Thøgersen, A Gengenbach, C Mionetto Recherche et Applications en Marketing (English Edition) 40 (1), 6-44, 2025 | 1 | 2025 |
| Do green employer labels matter? A study of the impact of advertising environmental responsibility on recruitment J Pfiffelmann, P De Pelsmacker, C Guillot-Soulez, S Soulez International Journal of Advertasing 44 (6), 985-1016, 2025 | 1 | 2025 |
| "Fight for me and I will be with you”: How product deciphering app digital activism influences user loyalty R Huaman-Ramirez, A Gaztelumendi, ZA Bhatti, F Guzman, J Pfiffelmann Information & Management 63 (1), 104240, 2026 | | 2026 |
| The power of the past: assessing the impact of brand heritage for suppliers R Huaman-Ramirez, R Lunardo, J Pfiffelmann European Journal of Marketing 59 (4), 1059-1093, 2025 | | 2025 |
| Comparer des pommes à des oranges: L'ambivalence des consommateurs à l'égard d'une éco-innovation—le marquage laser des fruits biologiques J Pfiffelmann, O Untilov, J Thøgersen, A Gengenbach, C Mionetto Recherche et Applications en Marketing (French Edition) 40 (1 …, 2025 | | 2025 |
| L'effet persuasif de l'intégration du prénom et de la photographie d'employés potentiels dans une publicité de recrutement J Pfiffelmann, S Soulez Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2021 | | 2021 |
| Talent attraction in global business through employer brand image J Pfiffelmann Challenges for Companies and Consumers on International Market, 52-77, 2018 | | 2018 |
Sébastien SoulezProfesseur des Universités, Université Lumière Lyon 2Verified email at univ-lyon2.fr
