| What claims best convey the quality of retailers' standard private label products? D Louis, C Lombart, CG Grappe, F Durif, CV Florence, O Untilov International Journal of Retail & Distribution Management 51 (11), 1569-1587, 2023 | 11 | 2023 |
| Conflicting consumer beliefs influencing eco-innovation adoption: Motives and barriers for accepting the laser marking of organic products J Pfiffelmann, O Untilov, J Thogersen, R Franck Psychology and Marketing, 2024 | 6 | 2024 |
| Product‐harm science communication: The halo effect and its moderators O Untilov, S Ganassali Journal of Consumer Affairs 54 (3), 1002-1027, 2020 | 6 | 2020 |
| Consumer reactions to packaging-free product dispensers: a variety of buyers' profiles to consider D Louis, F Durif, C Lombart, O Untilov, F Charton-Vachet International Journal of Retail & Distribution Management 52 (10/11), 1057-1072, 2024 | 4 | 2024 |
| The Virtual Store: A New Shopping Channel That Generates Value and Well‐Being for Gen Z Customers C Lombart, O Untilov, F Charton-Vachet, D Louis Journal of Consumer Behaviour, 2025 | 3 | 2025 |
| Comparing apples and oranges: Consumer ambivalence regarding an eco-innovation - laser marking of organic fruits J Pfiffelmann, O Untilov, J Thogersen, A Gengenbach, C Mionetto Recherche et Application en Marketing, 2024 | 1 | 2024 |
| It is very traditional, you must try it! The role of traditional breakfast in family-run hotels G Vecchietti, S Dyussembayeva, G Viglia, O Untilov, M Nassar International Journal of Hospitality Management 127, 104120, 2025 | | 2025 |
| PACKAGING-FREE PRODUCT DISPLAYS: EFFECTIVE LEVERAGE TO ENCOURAGE PURCHASES D LOUIS, F DURIF, C LOMBART, O UNTILOV, F CHARTON-VACHET International Journal of Retail & Distribution Management, 2025 | | 2025 |
| Comparer des pommes à des oranges: L'ambivalence des consommateurs à l'égard d'une éco-innovation—le marquage laser des fruits biologiques J Pfiffelmann, O Untilov, J Thøgersen, A Gengenbach, C Mionetto Recherche et Applications en Marketing (French Edition) 40 (1), 8-50, 2025 | | 2025 |
| Grocery retailers’ CSR: the role of claim type O Untilov, D Louis, F Charton-Vachet, C Lombart International Journal of Retail & Distribution Management, 2024 | | 2024 |
| Communication responsable: quelle promesse est la plus efficace? C Grappe, D Louis, C Lombart, F Charton-Vachet, O Untilov, F Durif | | 2024 |
| How to convey the CSR image of retailers: Signaling of organic and Made In France private labels or delisting of organic private labels Made In France?[Comment véhiculer l … O Untilov, D Louis, L Sirieix, C Lombart HAL Post-Print, 2023 | | 2023 |
| Effets combinés de l'écolabel et du pays d'origine sur l'évaluation de la qualité des produits alimentaires sans marque O Untilov IAE Savoie Mont Blanc, 2020 | | 2020 |
| PrimeFish: Products, Consumers and Seafood Market Trends O Untilov International Institute of Fisheries Economics & Trade, 2016 | | 2016 |
| LE MAGASIN VIRTUEL : UN NOUVEAU CANAL D’ACHAT GENERATEUR DE VALEUR ET DE BIENETRE F KURTALIQI, O UNTILOV, D LOUIS, F CHARTON-VACHET, ... Etienne Thil, 0 | | |
| LE MARQUAGE LASER COMME NOUVELLE TECHNOLOGIE D’ETIQUETAGE BIO : LES PERCEPTIONS ET LE COMPORTEMENT DES CONSOMMATEURS O UNTILOV, J PFIFFELMANN Etienne Thil, 0 | | |