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Citations per year
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Aranzazu Gaztelumendi
Assistant Professor of Marketing,
ESSCA School of Management
Verified email at essca.fr -
Homepage
Innovation marketing
cultural and creative industries
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“Fight for me and I will be with you”: How product deciphering app digital activism influences user loyalty
R Huaman-Ramirez, A Gaztelumendi, ZA Bhatti, F Guzman, J Pfiffelmann
Information & Management, 104240
, 2025
2025
Artistic Experience in the Context of Nonprofit Arts Organizations: Dimensions, Measurement, and Consequences
A Gaztelumendi, R Huaman-Ramirez
VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 35 …
, 2024
2024
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