| A theory of entrepreneurial opportunity identification and development A Ardichvili, R Cardozo, S Ray Journal of Business venturing 18 (1), 105-123, 2003 | 5484 | 2003 |
| Sensitivity and creativity in entrepreneurial opportunity recognition: a framework for empirical investigation S Ray, R Cardozo Sixth Global Entrepreneurship Research Conference, Imperial College, London, 1996 | 138 | 1996 |
| Asymmetric price adjustment in the small HA Chen, D Levy, S Ray, M Bergen Journal of Monetary Economics 55 (4), 728-737, 2008 | 93 | 2008 |
| Asymmetric wholesale pricing: theory and evidence S Ray, H Chen, ME Bergen, D Levy Marketing Science 25 (2), 131-154, 2006 | 69 | 2006 |
| When Little Things Mean a Lot: On the Inefficiency of Item-Pricing Laws M Bergen, D Levy, S Ray, PH Rubin, B Zeliger The Journal of Law and Economics 51 (2), 209-250, 2008 | 53* | 2008 |
| Asymmetric price adjustment in the small: an implication of rational inattention D Levy, HA Chen, S Ray, ME Bergen TC Koopmans Research Institute Working Paper, 2005 | 48* | 2005 |
| Conflict and performance in channels: a meta-analysis K Eshghi, S Ray Journal of the Academy of Marketing Science 49, 327-349, 2021 | 35 | 2021 |
| A thematic exploration of the evolution of research in multichannel marketing B Vaishnav, S Ray Journal of Business Research 157, 113564, 2023 | 34 | 2023 |
| Asymmetric price adjustment: evidence from weekly product‐level scanner price data G Müller, S Ray Managerial and Decision Economics 28 (7), 723-736, 2007 | 33* | 2007 |
| Multicomponent Systems Pricing: Rational Inattention and Downward Rigidities S Ray, CA Wood, PR Messinger Journal of Marketing 76 (5), 1-17, 2012 | 16 | 2012 |
| Sports Sponsorship Announcements and Marketing Capability K Eshghi, H Shahriari, S Ray Journal of Sport Management 36 (2), 171-187, 2021 | 15* | 2021 |
| Applications of agency theory in B2B marketing: review and future directions R Banerjee, M Bergen, S Dutta, S Ray Handbook of business-to-business marketing, 2012 | 15 | 2012 |
| Retail pricing format and rigidity of regular prices S Ray, A Snir, D Levy Economica 90 (360), 1173-1203, 2023 | 8 | 2023 |
| Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies N Elhelaly, S Ray Journal of Marketing 88 (5), 153 - 179, 2024 | 7 | 2024 |
| Understanding Value-Added Resellers’ Assortments of Multicomponent Systems S Ray, ME Bergen, G John Journal of Marketing 80 (5), 76-91, 2016 | 6 | 2016 |
| Monitoring Technologies in Industrial Systems S Shekari, S Ray Journal of Marketing Research, https://doi.org/10.1177/0022243724128230, 2024 | 5 | 2024 |
| Managing channel conflict: insights from the current literature K Eshghi, S Ray Handbook of research on distribution channels, 130-160, 2019 | 5 | 2019 |
| Marketing in a World with Costs of Price Adjustment S Dutta, M Bergen, S Ray Review of Marketing Research 6 (November 2010), 168 - 188, 2010 | 5* | 2010 |
| Agency theory and B2B marketing: review and future directions I Sadeghi, R Banerjee, S Ray, M Bergen, S Dutta Handbook of Business-to-Business Marketing, 39-55, 2022 | 4 | 2022 |
| Asymmetric price adjustment over the business cycle D Levy, S Ray, E Charette, X Ling, W Zhao, M Bergen, A Snir arXiv preprint arXiv:2506.10640, 2025 | 3 | 2025 |