| Virtual worlds—past, present, and future: New directions in social computing PR Messinger, E Stroulia, K Lyons, M Bone, RH Niu, K Smirnov, ... Decision support systems 47 (3), 204-228, 2009 | 667 | 2009 |
| A model of retail formats based on consumers' economizing on shopping time PR Messinger, C Narasimhan Marketing science 16 (1), 1-23, 1997 | 541 | 1997 |
| Has power shifted in the grocery channel? PR Messinger, C Narasimhan Marketing science 14 (2), 189-223, 1995 | 480 | 1995 |
| On the relationship between my avatar and myself PR Messinger, X Ge, E Stroulia, K Lyons, K Smirnov, M Bone Journal For Virtual Worlds Research 1 (2), 2008 | 340 | 2008 |
| A typology of virtual worlds: Historical overview and future directions P Messinger, E Stroulia, K Lyons Journal of Virtual Worlds Research 1 (1), 2008 | 203 | 2008 |
| Human or virtual: How influencer type shapes brand attitudes O Ozdemir, B Kolfal, PR Messinger, S Rizvi Computers in Human Behavior 145, 107771, 2023 | 198 | 2023 |
| Sharing economy: Review of current research and future directions C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ... Customer needs and solutions 5 (1), 93-106, 2018 | 160 | 2018 |
| Influence of soldout products on consumer choice X Ge, PR Messinger, J Li Journal of Retailing 85 (3), 274-287, 2009 | 150 | 2009 |
| Reflections of the extended self: Visual self-representation in avatar-mediated environments PR Messinger, X Ge, K Smirnov, E Stroulia, K Lyons Journal of Business Research 100, 531-546, 2019 | 125 | 2019 |
| The role of fairness in competitive supply chain relationships: An experimental study S Choi, PR Messinger European Journal of Operational Research 251 (3), 798-813, 2016 | 113 | 2016 |
| Information and channel profits W Chu, PR Messinger Journal of Retailing 73 (4), 487-499, 1997 | 87 | 1997 |
| Dimensions of brand-extension fit QC Deng, PR Messinger International journal of research in marketing 39 (3), 764-787, 2022 | 78 | 2022 |
| Optimal recommendation sets: Covering uncertainty over user preferences R Price, PR Messinger AAAI 10, 5, 2005 | 65 | 2005 |
| Incorporating behavioral anomalies in strategic models C Narasimhan, C He, ET Anderson, L Brenner, P Desai, D Kuksov, ... Marketing Letters 16 (3), 361-373, 2005 | 46 | 2005 |
| Product return episodes in retailing M Samorani, A Alptekinoğlu, PR Messinger Service Science 11 (4), 263-278, 2019 | 39* | 2019 |
| Business models in emerging online services K Lyons, C Playford, PR Messinger, RH Niu, E Stroulia SIGeBIZ track of the Americas Conference on Information Systems, 44-55, 2009 | 39 | 2009 |
| A tale of two pricing systems for services K Lyons, PR Messinger, RH Niu, E Stroulia Information Systems and e-Business Management 10 (1), 19-42, 2012 | 33 | 2012 |
| The impact of e‐information on residential real estate services: transaction costs, social embeddedness, and market conditions JL Saber, PR Messinger Canadian Journal of Administrative Sciences/Revue canadienne des sciences de …, 2010 | 30 | 2010 |
| Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims S Choi, X Ge, PR Messinger Journal of Product & Brand Management 19 (7), 477-486, 2010 | 27 | 2010 |
| Divergent versus relevant ads: How creative ads affect purchase intention for new products H Jiang, PR Messinger, Y Liu, Z Lu, S Yang, G Li Journal of Marketing Research 61 (2), 271-289, 2024 | 23 | 2024 |
