| Agency relationships in marketing: A review of the implications and applications of agency and related theories M Bergen, S Dutta, OC Walker Jr Journal of marketing 56 (3), 1-24, 1992 | 1888 | 1992 |
| Success in high-technology markets: Is marketing capability critical? S Dutta, O Narasimhan, S Rajiv Marketing science 18 (4), 547-568, 1999 | 1251 | 1999 |
| Conceptualizing and measuring capabilities: Methodology and empirical application S Dutta, OM Narasimhan, S Rajiv Strategic management journal 26 (3), 277-285, 2005 | 834 | 2005 |
| The magnitude of menu costs: direct evidence from large US supermarket chains D Levy, M Bergen, S Dutta, R Venable The Quarterly Journal of Economics 112 (3), 791-824, 1997 | 791 | 1997 |
| Pricing process as a capability: A resource‐based perspective S Dutta, MJ Zbaracki, M Bergen Strategic management journal 24 (7), 615-630, 2003 | 711 | 2003 |
| Managerial and customer costs of price adjustment: direct evidence from industrial markets MJ Zbaracki, M Ritson, D Levy, S Dutta, M Bergen Review of Economics and statistics 86 (2), 514-533, 2004 | 695 | 2004 |
| Empirical tests of optimal cognitive distance S Wuyts, MG Colombo, S Dutta, B Nooteboom Journal of Economic Behavior & Organization 58 (2), 277-302, 2005 | 607 | 2005 |
| Portfolios of interfirm agreements in technology-intensive markets: Consequences for innovation and profitability S Wuyts, S Dutta, S Stremersch Journal of marketing 68 (2), 88-100, 2004 | 404 | 2004 |
| Absorptive capacity in high-technology markets: The competitive advantage of the haves O Narasimhan, S Rajiv, S Dutta Marketing science 25 (5), 510-524, 2006 | 379 | 2006 |
| The relationship between a firm's level of technological innovativeness and its pattern of partnership agreements S Dutta, AM Weiss Management science 43 (3), 343-356, 1997 | 360 | 1997 |
| Understanding dual distribution: the case of reps and house accounts S Dutta, M Bergen, JB Heide, G John The Journal of Law, Economics, and Organization 11 (1), 189-204, 1995 | 305 | 1995 |
| Marketing in technology-intensive markets: Toward a conceptual framework G John, AM Weiss, S Dutta Journal of Marketing 63 (4_suppl1), 78-91, 1999 | 303 | 1999 |
| Benefiting from alliance portfolio diversity: The role of past internal knowledge creation strategy S Wuyts, S Dutta Journal of Management 40 (6), 1653-1674, 2014 | 288 | 2014 |
| Branded variants: A retail perspective M Bergen, S Dutta, SM Shugan Journal of marketing research 33 (1), 9-19, 1996 | 243 | 1996 |
| Menu costs, posted prices, and multiproduct retailers S Dutta, M Bergen, D Levy, R Venable Journal of Money, Credit, and Banking, 683-703, 1999 | 242 | 1999 |
| Pricing as a strategic capability S Dutta, M Bergen, D Levy, M Ritson, M Zbaracki MIT Sloan Management Review 43 (3 (April 15, 2002)), 61-66, 2002 | 213 | 2002 |
| Perception spillovers across competing brands: A disaggregate model of how and when R Janakiraman, C Sismeiro, S Dutta Journal of Marketing Research 46 (4), 467-481, 2009 | 200 | 2009 |
| The impact of automation of systems on medical errors: evidence from field research R Aron, S Dutta, R Janakiraman, PA Pathak Information systems research 22 (3), 429-446, 2011 | 193 | 2011 |
| The governance of exclusive territories when dealers can bootleg S Dutta, M Bergen, G John Marketing Science 13 (1), 83-99, 1994 | 192 | 1994 |
| How does enforcement deter gray market incidence? KD Antia, ME Bergen, S Dutta, RJ Fisher Journal of Marketing 70 (1), 92-106, 2006 | 188 | 2006 |
Daniel LevyWilliam Gittes Professor of Economics, Bar-Ilan University, and Adjunct Professor, Emory UniversityVerified email at biu.ac.il
