| The economic value of online reviews C Wu, H Che, TY Chan, X Lu Marketing Science 34 (5), 739-754, 2015 | 266 | 2015 |
| Bounded rationality in pricing under state-dependent demand: Do firms look ahead, and if so, how far? H Che, K Sudhir, PB Seetharaman Journal of Marketing Research 44 (3), 434-449, 2007 | 149* | 2007 |
| Building the momentum: Information disclosure and herding in online crowdfunding S Xiao, YC Ho, H Che Production and Operations Management 30 (9), 3213-3230, 2021 | 108 | 2021 |
| Role of reference price on price and quantity: insights from business-to-business markets HA Bruno, H Che, S Dutta Journal of Marketing Research 49 (5), 640-654, 2012 | 104 | 2012 |
| Price competition in markets with consumer variety seeking PB Seetharaman, H Che Marketing Science 28 (3), 516-525, 2009 | 100 | 2009 |
| Investigating effects of out-of-stock on consumer stockkeeping unit choice H Che, X Chen, Y Chen Journal of Marketing Research 49 (4), 502-513, 2012 | 91 | 2012 |
| Consumer search and purchase: An empirical investigation of retargeting based on consumer online behaviors Z Jiang, T Chan, H Che, Y Wang Marketing Science 40 (2), 219-240, 2021 | 65 | 2021 |
| Retail price discount depth and perceived quality uncertainty D Zheng, Y Chen, Z Zhang, H Che Journal of Retailing 98 (3), 542-557, 2022 | 63 | 2022 |
| Consumer learning and evolution of consumer brand preferences H Che, T Erdem, TS Öncü Quantitative Marketing and Economics 13 (3), 173-202, 2015 | 49 | 2015 |
| “Speed of replacement”: Modeling brand loyalty using last-move data H Che, PB Seetharaman Journal of Marketing Research 46 (4), 494-505, 2009 | 41 | 2009 |
| Theory-driven choice models T Erdem, K Srinivasan, W Amaldoss, P Bajari, H Che, T Ho, W Hutchinson, ... Marketing Letters 16 (3), 225-237, 2005 | 41 | 2005 |
| Negative advertising and voter choice H Che, G Iyer, R Shanmugam University of California, 2007 | 24 | 2007 |
| Improved retention analysis in freemium role-playing games by jointly modelling players’ motivation, progression and churn B Karmakar, P Liu, G Mukherjee, H Che, S Dutta Journal of the Royal Statistical Society Series A: Statistics in Society 185 …, 2022 | 22 | 2022 |
| Leveraging uncertainty through backorder H Che, C Narasimhan, V Padmanabhan Quantitative Marketing and Economics 8 (3), 365-392, 2010 | 15 | 2010 |
| A review of choice modeling in the marketing-operations management interface A Musalem, M Olivares, S Borle, H Che, CT Conlon, K Girotra, S Gupta, ... Kelley School of Business Research Paper, 17-85, 2017 | 14 | 2017 |
| Joint modeling of playing time and purchase propensity in massively multiplayer online role-playing games using crossed random effects T Banerjee, P Liu, G Mukherjee, S Dutta, H Che The Annals of Applied Statistics 17 (3), 2533-2554, 2023 | 8 | 2023 |
| Online shopping with endogenous pc and mobile channel choice S Zhang, Z Jiang, H Che working paper, 2019 | 7* | 2019 |
| Exchange and refund of complementary products Y Han, SR Chandukala, H Che Marketing Letters 28 (1), 113-125, 2017 | 7 | 2017 |
| Are we worse off after policy repeals? evidence from two green policies D Puranam, S Kim, J Hong, H Che Journal of Marketing Research 62 (2), 189-206, 2025 | 2 | 2025 |
| Optimal pricing strategies under consumer heterogeneity H Che Washington University in St. Louis, 2003 | 1 | 2003 |
Seethu SeetharamanW. Patrick McGinnis Professor of MarketingVerified email at wustl.edu
