| Information distortion in a supply chain: the bullwhip effect HL Lee, V Padmanabhan, S Whang Management science 43 (4), 546-558, 1997 | 7252 | 1997 |
| The bullwhip effect in supply chains HL Lee, V Padmanabhan, S Whang | 5574 | 1997 |
| Manufacturer's returns policies and retail competition V Padmanabhan, IPL Png Marketing Science, 81-94, 1997 | 743 | 1997 |
| Information Distortion in a Supply Chain: The Bullwhip Effect/Comments on" Information Distortion in a Supply Chain: The Bullwhip Effect" HL Lee, V Padmanabhan, S Whang Management Science 50 (12), 1875, 2004 | 722 | 2004 |
| The decomposition of promotional response: An empirical generalization DR Bell, J Chiang, V Padmanabhan Marketing Science 18 (4), 504-526, 1999 | 717 | 1999 |
| Slotting allowances and new product introductions MA Lariviere, V Padmanabhan Marketing Science 16 (2), 112-128, 1997 | 376 | 1997 |
| Returns policies: Make money by making good V Padmanabhan, IPL Png Sloan management review 37, 65-65, 1995 | 343 | 1995 |
| Warranty policy and extended service contracts: Theory and an application to automobiles V Padmanabhan, RC Rao Marketing Science 12 (3), 230-247, 1993 | 269 | 1993 |
| Price protection in the personal computer industry HL Lee, V Padmanabhan, TA Taylor, S Whang Management science 46 (4), 467-482, 2000 | 258 | 2000 |
| Comments on “Information distortion in a supply chain: The bullwhip effect” HL Lee, V Padmanabhan, S Whang Management science 50 (12_supplement), 1887-1893, 2004 | 215 | 2004 |
| Referral infomediaries Y Chen, G Iyer, V Padmanabhan Marketing Science 21 (4), 412-434, 2002 | 184 | 2002 |
| Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions R Niraj, V Padmanabhan, PB Seetharaman Marketing Science 27 (2), 225-235, 2008 | 146 | 2008 |
| Warranties, extended warranties, and product quality NA Lutz, V Padmanabhan International Journal of Industrial Organization 16 (4), 463-493, 1998 | 141 | 1998 |
| Price competition under stockpiling and flexible consumption DR Bell, G Iyer, V Padmanabhan Journal of Marketing Research 39 (3), 292-303, 2002 | 128 | 2002 |
| Usage heterogeneity and extended warranties V Padmanabhan Journal of Economics & Management Strategy 4 (1), 33-53, 1995 | 120 | 1995 |
| Durable good, extended warranty and channel coordination PS Desai, P Padmanabhan Review of Marketing Science 2 (1), 0000102202154656161004, 2004 | 118 | 2004 |
| Content contributor management and network effects in a UGC environment K Zhang, T Evgeniou, V Padmanabhan, E Richard Marketing Science 31 (3), 433-447, 2012 | 99 | 2012 |
| Competitive response and equilibria R Lal, V Padmanabhan Marketing Science 14 (3_supplement), G101-G108, 1995 | 95 | 1995 |
| Crisis and consumption smoothing P Dutt, V Padmanabhan Marketing Science 30 (3), 491-512, 2011 | 94 | 2011 |
| Why do we observe minimal warranties? NA Lutz, V Padmanabhan Marketing Science 14 (4), 417-441, 1995 | 94 | 1995 |
Seungjin Whangstanford universityVerified email at stanford.edu
