| Bad greenwashing, good greenwashing: Corporate social responsibility and information transparency Y Wu, K Zhang, J Xie Management Science 66 (7), 3095-3112, 2020 | 661 | 2020 |
| Ovis: Structural embedding alignment for multimodal large language model S Lu, Y Li, QG Chen, Z Xu, W Luo, K Zhang, HJ Ye arXiv preprint arXiv:2405.20797, 2024 | 205 | 2024 |
| Contextual advertising K Zhang, Z Katona Marketing science 31 (6), 980-994, 2012 | 176 | 2012 |
| Differentiation with user-generated content K Zhang, M Sarvary Management Science 61 (4), 898-914, 2015 | 158* | 2015 |
| The value of personal data in internet commerce: A high-stakes field experiment on data regulation policy T Sun, Z Yuan, C Li, K Zhang, J Xu Management Science 70 (4), 2645-2660, 2024 | 137 | 2024 |
| Marco-o1: Towards open reasoning models for open-ended solutions Y Zhao, H Yin, B Zeng, H Wang, T Shi, C Lyu, L Wang, W Luo, K Zhang arXiv preprint arXiv:2411.14405, 2024 | 131 | 2024 |
| Freemium as an optimal strategy for market dominant firms Z Shi, K Zhang, K Srinivasan Marketing Science 38 (1), 150-169, 2019 | 122 | 2019 |
| Content contributor management and network effects in a UGC environment K Zhang, T Evgeniou, V Padmanabhan, E Richard Marketing Science 31 (3), 433-447, 2012 | 99 | 2012 |
| A new approach to fake finger detection based on skin elasticity analysis J Jia, L Cai, K Zhang, D Chen International Conference on Biometrics, 309-318, 2007 | 87 | 2007 |
| Design of platform reputation systems: Optimal information disclosure Z Shi, K Srinivasan, K Zhang Marketing Science 42 (3), 500-520, 2023 | 71 | 2023 |
| The welfare impact of targeted advertising technologies V Marotta, Y Wu, K Zhang, A Acquisti Information Systems Research 33 (1), 131-151, 2022 | 65 | 2022 |
| Breaking free of a stereotype: Should a domestic brand pretend to be a foreign one? K Zhang Marketing Science 34 (4), 539-554, 2015 | 43 | 2015 |
| Unified multimodal understanding and generation models: Advances, challenges, and opportunities X Zhang, J Guo, S Zhao, M Fu, L Duan, J Hu, YX Chng, GH Wang, ... arXiv preprint arXiv:2505.02567, 2025 | 33 | 2025 |
| Advancing tool-augmented large language models: Integrating insights from errors in inference trees S Chen, Y Wang, YF Wu, Q Chen, Z Xu, W Luo, K Zhang, L Zhang Advances in Neural Information Processing Systems 37, 106555-106581, 2024 | 33 | 2024 |
| Wings: Learning multimodal llms without text-only forgetting YK Zhang, S Lu, Y Li, Y Ma, QG Chen, Z Xu, W Luo, K Zhang, DC Zhan, ... Advances in Neural Information Processing Systems 37, 31828-31853, 2024 | 30 | 2024 |
| Matchmaker competition and technology provision Y Wu, K Zhang, V Padmanabhan Journal of Marketing Research 55 (3), 396-413, 2018 | 30 | 2018 |
| The two facets of the exploration-exploitation dilemma K Zhang, W Pan 2006 IEEE/WIC/ACM International Conference on Intelligent Agent Technology …, 2006 | 29 | 2006 |
| Parrot: Multilingual visual instruction tuning HL Sun, DW Zhou, Y Li, S Lu, C Yi, QG Chen, Z Xu, W Luo, K Zhang, ... arXiv preprint arXiv:2406.02539, 2024 | 26 | 2024 |
| The bitter lesson learned from 2,000+ multilingual benchmarks M Wu, W Wang, S Liu, H Yin, X Wang, Y Zhao, C Lyu, L Wang, W Luo, ... arXiv preprint arXiv:2504.15521, 2025 | 16 | 2025 |
| New trends for modern machine translation with large reasoning models S Liu, C Lyu, M Wu, L Wang, W Luo, K Zhang, Z Shang arXiv preprint arXiv:2503.10351, 2025 | 13 | 2025 |
Miklos SarvaryCarson Professor of Business, Columbia Business SchoolVerified email at columbia.edu
