| The economic value of online reviews C Wu, H Che, TY Chan, X Lu Marketing Science 34 (5), 739-754, 2015 | 266 | 2015 |
| Measuring the lifetime value of customers acquired from google search advertising TY Chan, C Wu, Y Xie Marketing Science 30 (5), 837-850, 2011 | 186 | 2011 |
| Sharing economy: Review of current research and future directions C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ... Customer needs and solutions 5 (1), 93-106, 2018 | 160 | 2018 |
| Profiting from the decoy effect: A case study of an online diamond retailer C Wu, K Cosguner Marketing Science 39 (5), 974-995, 2020 | 71 | 2020 |
| Mobile hailing technology and taxi driving behaviors Y Wang, C Wu, T Zhu Marketing Science 38 (5), 734-755, 2019 | 49* | 2019 |
| Price match guarantees in the age of showrooming: An empirical analysis C Wu, K Wang, T Zhu Available at SSRN 3271305, 2018 | 45* | 2018 |
| Matching value and market design in online advertising networks: An empirical analysis C Wu Marketing Science 34 (6), 906-921, 2015 | 31* | 2015 |
| Season ticket buyer value and secondary market options M Lewis, Y Wang, C Wu Marketing Science 38 (6), 973-993, 2019 | 25 | 2019 |
| Administrative trade barrier: An empirical analysis of exporting Hollywood movies to China C Wu, CB Weinberg, Q Wang, JYC Ho International Journal of Research in Marketing 39 (4), 1253-1274, 2022 | 10 | 2022 |
| Collaborate to compete: An empirical matching game under incomplete information in rank-order tournaments T Chan, Y Chen, C Wu Marketing Science 42 (5), 1004-1026, 2023 | 8 | 2023 |
| Design of online healthcare platforms: motivating doctors and benefiting patients Q Wang, C Weinberg, C Wu Design of Online Healthcare Platforms: Motivating Doctors and Benefiting …, 2021 | 3 | 2021 |
| Research on Emulsion Oil Wastewater Treated by Ultrafiltration CH Wu, YN Zeng, T Zhu Journal of Shanghai University of Electric Power 27 (4), 341-345, 2011 | 3 | 2011 |
| Essays on internet marketing C Wu Washington University, 2012 | 2 | 2012 |
| Product design outsourcing in competitive markets K Wang, C Wu Available at SSRN 2693939, 2018 | 1 | 2018 |
| Act global, protect local: Hollywood movies in China C Wu, CB Weinberg, J Ho Manuscript submitted for publication. Retrieved from http://chunhuawu. com …, 2018 | 1 | 2018 |
| Algorithmic Advancements and Workforce Dynamics in the Gig Economy: Evidence from the On-Demand Delivery Market Y Huang, C Wu, X Lu, T Lu Available at SSRN 5944535, 2025 | | 2025 |
| Improving Healthcare Accessibility and Equity: The Role of Online Healthcare Q Wang, C Weinberg, C Wu Available at SSRN 3955410, 2024 | | 2024 |
| Profiting from Asymmetrically Dominated Alternatives: The Case of Online Diamond Pricing C Wu, K Cosguner | | 2016 |