| Governance value analysis and marketing strategy M Ghosh, G John Journal of marketing 63 (4_suppl1), 131-145, 1999 | 744 | 1999 |
| Endogeneity in survey research JB Sande, M Ghosh International Journal of Research in Marketing 35 (2), 185-204, 2018 | 285 | 2018 |
| Contract specificity and its performance implications EA Mooi, M Ghosh Journal of Marketing 74 (2), 105-120, 2010 | 254 | 2010 |
| Strategic fit in industrial alliances: an empirical test of governance value analysis M Ghosh, G John Journal of marketing research 42 (3), 346-357, 2005 | 224 | 2005 |
| When should original equipment manufacturers use branded component contracts with suppliers? M Ghosh, G John Journal of Marketing Research 46 (5), 597-611, 2009 | 180 | 2009 |
| Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities A Rindfleisch, K Antia, J Bercovitz, JR Brown, J Cannon, SJ Carson, ... Marketing letters 21 (3), 211-222, 2010 | 155 | 2010 |
| Customizing complex products: When should the vendor take control? M Ghosh, S Dutta, S Stremersch Journal of Marketing Research 43 (4), 664-679, 2006 | 154 | 2006 |
| Media coverage of climate change and sustainable product consumption: Evidence from the hybrid vehicle market Y Chen, M Ghosh, Y Liu, L Zhao Journal of Marketing Research 56 (6), 995-1011, 2019 | 152 | 2019 |
| The incentive and selection roles of sales force compensation contracts D Lo, M Ghosh, F Lafontaine Journal of Marketing Research 48 (4), 781-798, 2011 | 107 | 2011 |
| Experimental evidence for agency models of salesforce compensation M Ghosh, G John Marketing Science 19 (4), 348-365, 2000 | 89 | 2000 |
| Price delegation and performance pay: Evidence from industrial sales forces D Lo, W Dessein, M Ghosh, F Lafontaine The Journal of Law, Economics, and Organization 32 (3), 508-544, 2016 | 55 | 2016 |
| Durability versus concentration as an explanation for price inflexibility EM Caucutt, M Ghosh, CML Kelton Review of Industrial Organization 14 (1), 27-50, 1999 | 51 | 1999 |
| An integrated power and efficiency model of contractual channel governance: Theory and empirical evidence SJ Carson, M Ghosh Journal of Marketing 83 (4), 101-120, 2019 | 49 | 2019 |
| Price formats for branded components in industrial markets: An integration of transaction cost economics and the resource-based view D Lo, KM Frias, M Ghosh Organization Science 23 (5), 1282-1297, 2012 | 26 | 2012 |
| Progress and prospects for governance value analysis in marketing: when Porter meets Williamson M Ghosh, G John Handbook of business-to-business marketing, 2012 | 18 | 2012 |
| How does influence strategy work? The moderating role of cognitive institutional profile and mediating role of commitment W Gao, M Ghosh, L Qian Industrial Marketing Management 68, 46-55, 2018 | 16 | 2018 |
| Money-back guarantees and service quality: the marketing of in vitro fertilization services S Yu, M Ghosh, M Viswanathan Journal of Marketing Research 59 (3), 659-673, 2022 | 15 | 2022 |
| Pricing behavior in United States manufacturing industries: a statistical study using disaggregated data EM Caucutt, M Ghosh, CML Kelton Review of Industrial Organization 9 (6), 745-771, 1994 | 13 | 1994 |
| Delegation and pay-for-performance: Evidence from industrial sales force M Ghosh, F Lafontaine, D Lo Unpublished Manuscript, University of Arizona (April), 2011 | 11 | 2011 |
| Contracting to (dis) incentivize? An integrative transaction‐cost approach on how contracts govern specific investments D Lo, G Zanarone, M Ghosh Strategic Management Journal 43 (8), 1528-1555, 2022 | 9 | 2022 |
