| Strategic bundling of products and prices: A new synthesis for marketing S Stremersch, GJ Tellis Journal of marketing 66 (1), 55-72, 2002 | 1286 | 2002 |
| Marketing mass-customized products: Striking a balance between utility and complexity BGC Dellaert, S Stremersch Journal of marketing research 42 (2), 219-227, 2005 | 684 | 2005 |
| The international takeoff of new products: The role of economics, culture, and country innovativeness GJ Tellis, S Stremersch, E Yin Marketing Science 22 (2), 188-208, 2003 | 657 | 2003 |
| Social contagion and income heterogeneity in new product diffusion: A meta-analytic test C Van den Bulte, S Stremersch Marketing Science 23 (4), 530-544, 2004 | 648 | 2004 |
| The quest for citations: Drivers of article impact S Stremersch, I Verniers, PC Verhoef Journal of Marketing 71 (3), 171-193, 2007 | 491 | 2007 |
| The purchasing of full-service contracts:: An exploratory study within the industrial maintenance market S Stremersch, S Wuyts, RT Frambach Industrial Marketing Management 30 (1), 1-12, 2001 | 424 | 2001 |
| Portfolios of interfirm agreements in technology-intensive markets: Consequences for innovation and profitability S Wuyts, S Dutta, S Stremersch Journal of marketing 68 (2), 88-100, 2004 | 404 | 2004 |
| Multihoming in two-sided markets: An empirical inquiry in the video game console industry V Landsman, S Stremersch Journal of Marketing 75 (6), 39-54, 2011 | 331 | 2011 |
| Vertical marketing systems for complex products: A triadic perspective S Wuyts, S Stremersch, C Van den Bulte, PH Franses Journal of Marketing Research 41 (4), 479-487, 2004 | 316 | 2004 |
| The rise of new technologies in marketing: A framework and outlook DL Hoffman, CP Moreau, S Stremersch, M Wedel Journal of Marketing 86 (1), 1-6, 2022 | 296 | 2022 |
| Indirect network effects in new product growth S Stremersch, GJ Tellis, P Hans Franses, JLG Binken Journal of Marketing 71 (3), 52-74, 2007 | 296 | 2007 |
| Understanding and managing international growth of new products S Stremersch, GJ Tellis International Journal of Research in Marketing 21 (4), 421-438, 2004 | 270 | 2004 |
| The effect of superstar software on hardware sales in system markets JLG Binken, S Stremersch Journal of Marketing 73 (2), 88-104, 2009 | 259 | 2009 |
| Marketing of the life sciences: A new framework and research agenda for a nascent field S Stremersch, W Van Dyck Journal of Marketing 73 (4), 4-30, 2009 | 254 | 2009 |
| From academic research to marketing practice: Exploring the marketing science value chain JH Roberts, U Kayande, S Stremersch How to Get Published in the Best Marketing Journals, 70-83, 2019 | 193 | 2019 |
| The debate on influencing doctors' decisions: Are drug characteristics the missing link? S Venkataraman, S Stremersch Management Science 53 (11), 1688-1701, 2007 | 157 | 2007 |
| Health and marketing: The emergence of a new field of research S Stremersch International Journal of Research in Marketing 25 (4), 229-233, 2008 | 154 | 2008 |
| Customizing complex products: When should the vendor take control? M Ghosh, S Dutta, S Stremersch Journal of Marketing Research 43 (4), 664-679, 2006 | 154 | 2006 |
| Tournaments to crowdsource innovation: The role of moderator feedback and participation intensity N Camacho, H Nam, PK Kannan, S Stremersch Journal of Marketing 83 (2), 138-157, 2019 | 150 | 2019 |
| Innovation and marketing in the pharmaceutical industry M Ding, J Eliashberg, S Stremersch International series in quantitative marketing, 212-219, 2014 | 135 | 2014 |
Nuno CamachoAssociate Professor of Marketing, Erasmus School of EconomicsVerified email at ese.eur.nl
