| Opinion leadership and social contagion in new product diffusion R Iyengar, C Van den Bulte, TW Valente Marketing science 30 (2), 195-212, 2011 | 1563 | 2011 |
| The 4P classification of the marketing mix revisited W Van Waterschoot, C Van den Bulte Journal of marketing 56 (4), 83-93, 1992 | 994 | 1992 |
| Medical Innovation Revisited: Social Contagion versus Marketing Effort C Van den Bulte, GL Lilien American journal of sociology 106 (5), 1409-1435, 2001 | 955 | 2001 |
| Referral programs and customer value P Schmitt, B Skiera, C Van den Bulte Journal of marketing 75 (1), 46-59, 2011 | 780 | 2011 |
| New product diffusion with influentials and imitators C Van den Bulte, YV Joshi Marketing science 26 (3), 400-421, 2007 | 774 | 2007 |
| Social contagion and income heterogeneity in new product diffusion: A meta-analytic test C Van den Bulte, S Stremersch Marketing Science 23 (4), 530-544, 2004 | 648 | 2004 |
| Social networks in marketing C Van den Bulte, SHK Wuyts Marketing Science Institute, 2007 | 552 | 2007 |
| A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment KL Milkman, MS Patel, L Gandhi, HN Graci, DM Gromet, H Ho, JS Kay, ... Proceedings of the National Academy of Sciences 118 (20), e2101165118, 2021 | 480 | 2021 |
| The effects of R&D team co-location on communication patterns among R&D, marketing, and manufacturing C Van den Bulte, RK Moenaert Management science 44 (11-part-2), S1-S18, 1998 | 423 | 1998 |
| Superiority in customer relationship management: Consequences for competitive advantage and performance GS Day, C Van den Bulte MSI, 2002 | 392 | 2002 |
| New product diffusion acceleration: Measurement and analysis C Van den Bulte Marketing Science 19 (4), 366-380, 2000 | 329 | 2000 |
| Vertical marketing systems for complex products: A triadic perspective S Wuyts, S Stremersch, C Van den Bulte, PH Franses Journal of Marketing Research 41 (4), 479-487, 2004 | 316 | 2004 |
| Bias and systematic change in the parameter estimates of macro-level diffusion models C Van den Bulte, GL Lilien Marketing Science 16 (4), 338-353, 1997 | 313 | 1997 |
| Getting closer and nicer: partnerships in the supply chain P Matthyssens, C Van den Bulte Long Range Planning 27 (1), 72-83, 1994 | 287 | 1994 |
| Credit scoring with social network data Y Wei, P Yildirim, C Van den Bulte, C Dellarocas Marketing Science 35 (2), 234-258, 2016 | 285 | 2016 |
| Generalizing about trade show effectiveness: A cross-national comparison MG Dekimpe, P Francois, S Gopalakrishna, GL Lilien, C Van den Bulte Journal of Marketing 61 (4), 55-64, 1997 | 283 | 1997 |
| A 680,000-person megastudy of nudges to encourage vaccination in pharmacies KL Milkman, L Gandhi, MS Patel, HN Graci, DM Gromet, H Ho, JS Kay, ... Proceedings of the National Academy of Sciences 119 (6), e2115126119, 2022 | 223 | 2022 |
| Social contagion in new product trial and repeat R Iyengar, C Van den Bulte, JY Lee Marketing Science 34 (3), 408-429, 2015 | 194 | 2015 |
| Diffusion models: Managerial applications and software GL Lilien, A Rangaswamy, C Van den Bulte New product diffusion models, 295-311, 2000 | 155 | 2000 |
| How customer referral programs turn social capital into economic capital C Van den Bulte, E Bayer, B Skiera, P Schmitt Journal of Marketing Research 55 (1), 132-146, 2018 | 142 | 2018 |
Gary LilienProfessor, Penn StateVerified email at psu.edu
