| Cultural differences in consumer impatience H Chen, S Ng, AR Rao Journal of Marketing Research 42 (3), 291-301, 2005 | 359 | 2005 |
| When more is less: The impact of base value neglect on consumer preferences for bonus packs over price discounts H Chen, H Marmorstein, M Tsiros, AR Rao Journal of Marketing 76 (4), 64-77, 2012 | 281 | 2012 |
| Well known or well liked? The effects of corporate reputation on firm value at the onset of a corporate crisis J Wei, Z Ouyang, H Chen Strategic Management Journal 38 (10), 2103-2120, 2017 | 262 | 2017 |
| The effects of products’ aesthetic design on demand and marketing-mix effectiveness: The role of segment prototypicality and brand consistency Y Liu, KJ Li, H Chen, S Balachander Journal of Marketing 81 (1), 83-102, 2017 | 202 | 2017 |
| When two plus two is not equal to four: Errors in processing multiple percentage changes H Chen, AR Rao Journal of Consumer Research 34 (3), 327-340, 2007 | 173 | 2007 |
| When marketing strategy meets culture: the role of culture in product evaluations R Song, S Moon, H Chen, MB Houston Journal of the Academy of Marketing Science 46 (3), 384-402, 2018 | 168 | 2018 |
| CEO characteristics and corporate philanthropic giving in an emerging market: The case of China J Wei, Z Ouyang, HA Chen Journal of Business Research 87, 1-11, 2018 | 155 | 2018 |
| Price points and price rigidity D Levy, D Lee, H Chen, RJ Kauffman, M Bergen Review of Economics and Statistics 93 (4), 1417-1431, 2011 | 154 | 2011 |
| Close Encounters of Two Kinds: False Alarms and Dashed Hopes. ARR Chen, Haipeng (Allan) Marketing Science 21 (2), 178-196, 2002 | 118 | 2002 |
| Could Ralph Nader's entrance and exit have helped Al Gore? The impact of decoy dynamics on consumer choice W Hedgcock, AR Rao, H Chen Journal of Marketing Research 46 (3), 330-343, 2009 | 112 | 2009 |
| Consumer reactions to price discounts across online shopping experiences D Sheehan, DM Hardesty, AH Ziegler, HA Chen Journal of retailing and Consumer Services 51, 129-138, 2019 | 108 | 2019 |
| Asymmetric price adjustment in the small HA Chen, D Levy, S Ray, M Bergen Journal of Monetary Economics 55 (4), 728-737, 2008 | 93 | 2008 |
| “Informers” or “entertainers”: the effect of social media influencers on consumers' green consumption X Zhao, Z Zhu, M Shan, R Cao, HA Chen Journal of Retailing and Consumer Services 77, 103647, 2024 | 77 | 2024 |
| Coupons or free shipping? Effects of price promotion strategies on online review ratings J Wu, H Zhao, H Chen Information Systems Research 32 (2), 633-652, 2021 | 76 | 2021 |
| Culture, relationship norms, and dual entitlement H Chen, LE Bolton, S Ng, D Lee, D Wang Journal of Consumer Research 45 (1), 1-20, 2018 | 76 | 2018 |
| Holiday price rigidity and cost of price adjustment D Levy, H Chen, G Müller, S Dutta, M Bergen Economica 77 (305), 172-198, 2010 | 76 | 2010 |
| Asymmetric wholesale pricing: theory and evidence S Ray, H Chen, ME Bergen, D Levy Marketing Science 25 (2), 131-154, 2006 | 69 | 2006 |
| Warmth or competence: Brand anthropomorphism, social exclusion, and advertisement effectiveness F Liu, H Wei, Z Zhu, HA Chen Journal of Retailing and Consumer Services 67, 103025, 2022 | 67 | 2022 |
| Beauty in the eyes of its beholders: Effects of design novelty on consumer preference F Liu, Z Zhu, HA Chen, X Li Journal of Retailing and Consumer Services 53, 101969, 2020 | 61 | 2020 |
| The price of power: How firm’s market power affects perceived fairness of price increases Z Lu, LE Bolton, S Ng, HA Chen Journal of Retailing 96 (2), 220-234, 2020 | 60 | 2020 |
Daniel LevyWilliam Gittes Professor of Economics, Bar-Ilan University, and Adjunct Professor, Emory UniversityVerified email at biu.ac.il
