| Marketing survey research best practices: evidence and recommendations from a review of JAMS articles J Hulland, H Baumgartner, KM Smith Journal of the academy of marketing science 46 (1), 92-108, 2018 | 1336 | 2018 |
| Exploring uncharted waters: Use of psychological ownership theory in marketing J Hulland, SA Thompson, KM Smith Journal of Marketing Theory and Practice 23 (2), 140-147, 2015 | 110 | 2015 |
| Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One’s Likelihood of Helping? SA Thompson, M Kim, KM Smith Journal of Marketing Research 53 (2), 280-295, 2016 | 62 | 2016 |
| Locomotion, incidental learning, and the selection CM Valiquette, TP McNamara, K Smith Memory & Cognition 31 (3), 479-489, 2003 | 52 | 2003 |
| Consumer brand curation on social shopping sites JB Weeks, KM Smith, J Hulland Journal of Business Research 133, 399-408, 2021 | 20 | 2021 |
| The cannabis industry: A natural laboratory for marketing strategy research MC Olsen, KM Smith Marketing Letters 31 (1), 7-12, 2020 | 11 | 2020 |
| Quest for insights: Leveraging data from the video game ecosystem in marketing R Welden, M Haenlein, K Hewett, KM Smith, J Hulland Journal of the Academy of Marketing Science, 1-22, 2025 | 6 | 2025 |
| Cheaters, Trolls, and Ninja Looters: The Dark Side of Psychological Ownership KM Smith, J Hulland, SA Thompson The Dark Side of Social Media: A Consumer Psychology Perspective, 71, 2017 | 3 | 2017 |
| Leveling up retail: How retailers and brands thrive in the video game ecosystem R Welden, K Hewett, K Yoo, M Haenlein, KM Smith, K Pauwels, ... Journal of Retailing, 2025 | 2 | 2025 |
| Post-Purchase Co-Creation: Consumer Segmentation in Consumer-Driven Collaborative Product Development KM Smith, J Hulland, A Stephen Marketing Science Institute Working Paper Series, 2017 | 2 | 2017 |
| Missing the forest for the trees: Does collective brand engagement help or hurt consumption for video games? KM Smith, M Kleijnen, Y Bart, K Pauwels, J Hulland International Journal of Research in Marketing, 2025 | 1 | 2025 |
| A multiple-stakeholder view of open and user innovation: Systematic review and future research agenda KM Smith, MS O’Hern, MR Jenkins, PW Fombelle, CH Noble Journal of the Academy of Marketing Science, 1-23, 2025 | 1 | 2025 |
| Quest for Insights: Leveraging the Video Game Ecosystem for Marketing Data and Analytics R Welden, M Haenlein, K Hewett, J Hulland, K Smith Marketing Science Institute Working Paper Series, 2023 | | 2023 |
| Online customer engagement, online communities, and post purchase product outcomes KM Smith University of Georgia, 2016 | | 2016 |
| MISSION, MINISTRY, & MARGIN: THE CASE OF RESTORE MINISTRIES AND THE YMCA GS York, MT Schenkel, KM Smith Journal of Business and Entrepreneurship 25 (2), 133, 2014 | | 2014 |
| A Multiple-Stakeholder View of Open and User Innovation: Systematic Review and Relational Synthesis KM Smith, MS O’Hern, MR Jenkins, PW Fombelle, CH Noble | | |
John HullandProfessor of Marketing, University of GeorgiaVerified email at uga.edu
