| Use of partial least squares (PLS) in strategic management research: A review of four recent studies J Hulland Strategic management journal 20 (2), 195-204, 1999 | 12631 | 1999 |
| The resource-based view and information systems research: Review, extension, and suggestions for future research M Wade, J Hulland MIS quarterly, 107-142, 2004 | 4589 | 2004 |
| Managing an organizational learning system by aligning stocks and flows N Bontis, MM Crossan, J Hulland Journal of management studies 39 (4), 437-469, 2002 | 2449 | 2002 |
| Domo arigato Mr. Roboto: Emergence of automated social presence in organizational frontlines and customers’ service experiences J Van Doorn, M Mende, SM Noble, J Hulland, AL Ostrom, D Grewal, ... Journal of service research 20 (1), 43-58, 2017 | 1707 | 2017 |
| Review articles: Purpose, process, and structure RW Palmatier, MB Houston, J Hulland Journal of the Academy of Marketing Science 46 (1), 1-5, 2018 | 1363 | 2018 |
| Marketing survey research best practices: evidence and recommendations from a review of JAMS articles J Hulland, H Baumgartner, KM Smith Journal of the academy of marketing science 46 (1), 92-108, 2018 | 1336 | 2018 |
| Richness versus parsimony in modeling technology adoption decisions—understanding merchant adoption of a smart card-based payment system CR Plouffe, JS Hulland, M Vandenbosch Information systems research 12 (2), 208-222, 2001 | 1161 | 2001 |
| Redeployment of brands, sales forces, and general marketing management expertise following horizontal acquisitions: A resource-based view L Capron, J Hulland Journal of marketing 63 (2), 41-54, 1999 | 1059 | 1999 |
| The future of technology and marketing: A multidisciplinary perspective D Grewal, J Hulland, PK Kopalle, E Karahanna Journal of the Academy of Marketing Science 48 (1), 1-8, 2020 | 1033 | 2020 |
| A self-efficacy theory explanation for the management of remote workers in virtual organizations DS Staples, JS Hulland, CA Higgins Organization science 10 (6), 758-776, 1999 | 936 | 1999 |
| Structural and competitive determinants of a global integration strategy J Birkinshaw, A Morrison, J Hulland Strategic management journal 16 (8), 637-655, 1995 | 699 | 1995 |
| Use of causal models in marketing research: A review J Hulland, YH Chow, S Lam International journal of research in marketing 13 (2), 181-197, 1996 | 673 | 1996 |
| Resource attributes and firm performance in international joint ventures RA Ainuddin, PW Beamish, JS Hulland, MJ Rouse Journal of world business 42 (1), 47-60, 2007 | 501 | 2007 |
| A short form of the Maximization Scale: Factor structure, reliability and validity studies GY Nenkov, M Morrin, A Ward, B Schwartz, J Hulland Judgment and Decision making 3 (5), 371-388, 2008 | 434 | 2008 |
| Why systematic review papers and meta-analyses matter: An introduction to the special issue on generalizations in marketing J Hulland, MB Houston Journal of the Academy of Marketing Science 48 (3), 351-359, 2020 | 369 | 2020 |
| A self-efficacy theory explanation for the management of remote workers in virtual organizations DS Staples, JS Hulland, CA Higgins Journal of computer-mediated communication 3 (4), JCMC342, 1998 | 309 | 1998 |
| Intermediating technologies and multi‐group adoption: a comparison of consumer and merchant adoption intentions toward a new electronic payment system CR Plouffe, M Vandenbosch, J Hulland Journal of Product Innovation Management: An International Publication of …, 2001 | 305 | 2001 |
| Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing F Thomaz, C Salge, E Karahanna, J Hulland Journal of the Academy of Marketing Science 48 (1), 43-63, 2020 | 299 | 2020 |
| Value creation following merger and acquisition announcements: The role of strategic emphasis alignment V Swaminathan, F Murshed, J Hulland Journal of marketing research 45 (1), 33-47, 2008 | 240 | 2008 |
| Considering the future: The conceptualization and measurement of elaboration on potential outcomes GY Nenkov, JJ Inman, J Hulland Journal of Consumer Research 35 (1), 126-141, 2008 | 234 | 2008 |
Keith Marion SmithManaging Director, Marketing Science InstituteVerified email at msi.org
