| A short form of the Maximization Scale: Factor structure, reliability and validity studies GY Nenkov, M Morrin, A Ward, B Schwartz, J Hulland Judgment and Decision making 3 (5), 371-388, 2008 | 434 | 2008 |
| “So cute I could eat it up”: Priming effects of cute products on indulgent consumption GY Nenkov, ML Scott Journal of Consumer Research 41 (2), 326-341, 2014 | 369 | 2014 |
| Knowing what it makes: How product transformation salience increases recycling KP Winterich, GY Nenkov, GE Gonzales Journal of Marketing 83 (4), 21-37, 2019 | 264 | 2019 |
| Consumer spending self-control effectiveness and outcome elaboration prompts KL Haws, WO Bearden, GY Nenkov Journal of the Academy of Marketing Science 40 (5), 695-710, 2012 | 255 | 2012 |
| Considering the future: The conceptualization and measurement of elaboration on potential outcomes GY Nenkov, JJ Inman, J Hulland Journal of Consumer Research 35 (1), 126-141, 2008 | 234 | 2008 |
| Pre-versus postdecisional deliberation and goal commitment: The positive effects of defensiveness GY Nenkov, PM Gollwitzer Journal of Experimental Social Psychology 48 (1), 106-121, 2012 | 109 | 2012 |
| It’s all in the mindset: Effects of varying psychological distance in persuasive messages GY Nenkov Marketing Letters 23 (3), 615-628, 2012 | 106 | 2012 |
| Embodiment in judgment and choice. M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ... Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012 | 76 | 2012 |
| Perceived marketing–sales relationship effectiveness: a matter of justice J Hulland, GY Nenkov, DW Barclay Journal of the Academy of Marketing Science 40 (3), 450-467, 2012 | 75 | 2012 |
| Solving the annuity puzzle: The role of mortality salience in retirement savings decumulation decisions LC Salisbury, GY Nenkov Journal of Consumer Psychology 26 (3), 417-425, 2016 | 74 | 2016 |
| Save like the Joneses: How service firms can utilize deliberation and informational influence to enhance consumer well-being KP Winterich, GY Nenkov Journal of Service Research 18 (3), 384-404, 2015 | 69 | 2015 |
| Investing for retirement: The moderating effect of fund assortment size on the 1/n heuristic M Morrin, JJ Inman, SM Broniarczyk, GY Nenkov, J Reuter Journal of Marketing Research 49 (4), 537-550, 2012 | 65 | 2012 |
| Improving financial inclusion through communal financial orientation: How financial service providers can better engage consumers in banking deserts M Mende, LC Salisbury, GY Nenkov, ML Scott Journal of Consumer Psychology 30 (2), 379-391, 2020 | 55 | 2020 |
| Beyond income: Dynamic consumer financial vulnerability LC Salisbury, GY Nenkov, SJ Blanchard, RP Hill, AL Brown, KD Martin Journal of Marketing 87 (5), 657-678, 2023 | 52 | 2023 |
| Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption ML Scott, GY Nenkov Marketing Letters 27 (2), 323-336, 2016 | 51 | 2016 |
| I will be green for us: When consumers compensate for their partners’ unsustainable behavior A Cakanlar, H Nikolova, GY Nenkov Journal of Marketing Research 60 (1), 110-129, 2023 | 47 | 2023 |
| The case for moral consumption: examining and expanding the domain of moral behavior to promote individual and collective well-being Y Komarova Loureiro, J Bayuk, SM Tignor, GY Nenkov, S Baskentli, ... Journal of Public Policy & Marketing 35 (2), 305-322, 2016 | 45 | 2016 |
| The impact of outcome elaboration on susceptibility to contextual and presentation biases GY Nenkov, JJ Inman, J Hulland, M Morrin Journal of Marketing Research 46 (6), 764-776, 2009 | 45 | 2009 |
| The role of hope in financial risk seeking. M Reimann, GY Nenkov, D MacInnis, M Morrin Journal of Experimental Psychology: Applied 20 (4), 349, 2014 | 36 | 2014 |
| Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality GY Nenkov, M Morrin, V Maille, T Rank-Christman, MO Lwin Journal of Business Research 95, 428-441, 2019 | 34 | 2019 |
Maureen MorrinRutgers UniversityVerified email at rutgers.edu
