| Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers? LP Fronczek, M Mende, ML Scott, GY Nenkov, A Gustafsson Journal of the Academy of Marketing Science 51 (5), 1075-1097, 2023 | 33 | 2023 |
| Food experience design to prevent unintended consequences and improve well-being M Addis, W Batat, SS Atakan, CG Austin, D Manika, PC Peter, L Peterson Journal of Service Research 25 (1), 143-159, 2022 | 26 | 2022 |
| From self‐quantification to self‐objectification? Framework and research agenda on consequences for well‐being L Peterson Fronczek, M Mende, ML Scott Journal of Consumer Affairs 56 (3), 1356-1374, 2022 | 11 | 2022 |
| Enhancing cross-modal contextual congruence for crowdfunding success using knowledge-infused learning T Padhi, U Kursuncu, Y Kumar, VL Shalin, LP Fronczek 2024 IEEE International Conference on Big Data (BigData), 1844-1853, 2024 | 3 | 2024 |
| Improving contextual congruence across modalities for effective multimodal marketing using knowledge-infused learning T Padhi, U Kursuncu, Y Kumar, VL Shalin, LP Fronczek arXiv preprint arXiv:2402.03607, 2024 | 2 | 2024 |
| Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption LP Fronczek, ML Scott, M Mende, B Davis, M Bui Journal of Marketing Research 62 (3), 472-488, 2025 | | 2025 |
| EXPRESS: UNDERSTANDING UNITIZED FOOD CHOICE–THE ROLE OF SOCIAL CONTEXT AND MARKETING FACTORS IN MITIGATING OVERCONSUMPTION LP FRONCZEK, ML SCOTT, M MENDE, B DAVIS, MYM BUI JOURNAL OF MARKETING RESEARCH, 2024 | | 2024 |
| Friend or Foe? Can Anthropomorphizing Self-Tracking Devices Backfire on Marketers and Consumers? L Petersen, M Mende, M Scott, G Nenkov, A Gustafsson Springer, 2022 | | 2022 |
| When Marketing Tactics Backfire: Unintended Consequences for Consumer Well-Being LR Peterson The Florida State University, 2021 | | 2021 |
| 6I the Quantified Self: the Effects of Activity Tracking and Anthropomorphization on Consumer Health Motivation and Behavior M Mende, M Scott, G Y Nenkov, A Gustafsson, L Peterson ACR North American Advances, 2019 | | 2019 |
