| Customer co-creation: a typology and research agenda MS O’Hern, A Rindfleisch Review of marketing research, 84-106, 2017 | 928 | 2017 |
| The digital revolution, 3D printing, and innovation as data A Rindfleisch, M O'Hern, V Sachdev Journal of Product Innovation Management 34 (5), 681-690, 2017 | 318 | 2017 |
| The empowered customer: User-generated content and the future of marketing MS O’Hern, LR Kahle Global Economics and Management Review 18 (1), 22-30, 2013 | 139 | 2013 |
| Emerging research themes in innovation and new product development: insights from the 2017 PDMA‐UNH doctoral consortium L Bstieler, T Gruen, B Akdeniz, D Brick, S Du, L Guo, M Khanlari, ... Journal of Product Innovation Management 35 (3), 300-307, 2018 | 70 | 2018 |
| Review of marketing research MS O'Hern, A Rindfleisch Emerald Group Publishing Ltd 6, 84-106, 2009 | 22 | 2009 |
| Brand remixing: 3D printing the Nokia case A Rindfleisch, M O’Hern Brand meaning management, 53-81, 2015 | 18 | 2015 |
| The effects of crowdsourcing contribution type and temporal consistency on new product development success M O'Hern, B Akdeniz, S Du R&D Management 52 (1), 126-138, 2022 | 12 | 2022 |
| The empowered customer: user-generated content and the future of marketing. Global Economics and Management Review, 18 (1), 22–30 MS O’Hern, LR Kahle | 11 | 2013 |
| Who's got my back? Comparing consumers' reactions to peer‐provided and firm‐provided customer support L Jiang, M O'Hern, S Hanson Psychology & Marketing 37 (1), 99-113, 2020 | 10 | 2020 |
| The impact of user innovator mindset on feedback volume, feedback diversity and new product development performance J Wu, M O'Hern, J Ye European Journal of Innovation Management 26 (4), 933-953, 2023 | 4 | 2023 |
| The impact of user-generated content on product innovation DA Schweidel, A Rindfleisch, MS O’Hern, KD Antia Working paper, available at Wharton Interactive Media Initiative (http://www …, 2010 | 3 | 2010 |
| Open to the core: An examination of the drivers of new product development performance in an open team setting MS O’Hern The University of Wisconsin, Madison, WI, 2009 | 3 | 2009 |
| The Impact of Motivational Factors on Daily Fantasy Sports Participation B Phelan, M O'Hern | 2 | 2016 |
| A multiple-stakeholder view of open and user innovation: Systematic review and future research agenda KM Smith, MS O’Hern, MR Jenkins, PW Fombelle, CH Noble Journal of the Academy of Marketing Science, 1-23, 2025 | 1 | 2025 |
| The Company or the Crowd? Comparing L Jiang, M O'Hern, S Hanson Back to the Future: Using Marketing Basics to Provide Customer Value …, 2017 | | 2017 |
| The Company or the Crowd? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract L Jiang, M O’Hern, S Hanson Academy of Marketing Science Annual Conference, 15-16, 2017 | | 2017 |
| A Multiple-Stakeholder View of Open and User Innovation: Systematic Review and Relational Synthesis KM Smith, MS O’Hern, MR Jenkins, PW Fombelle, CH Noble | | |
Aric RindfleischUniversity of IllinoisVerified email at illinois.edu
