| From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing PC Verhoef, PK Kannan, JJ Inman Journal of retailing 91 (2), 174-181, 2015 | 4970 | 2015 |
| Digital marketing: A framework, review and research agenda PK Kannan International journal of research in marketing 34 (1), 22-45, 2017 | 3109 | 2017 |
| Implications of loyalty program membership and service experiences for customer retention and value RN Bolton, PK Kannan, MD Bramlett Journal of the academy of marketing science 28 (1), 95-108, 2000 | 2304 | 2000 |
| Marketing analytics for data-rich environments M Wedel, PK Kannan Journal of marketing 80 (6), 97-121, 2016 | 1956 | 2016 |
| From social to sale: The effects of firm-generated content in social media on customer behavior A Kumar, R Bezawada, R Rishika, R Janakiraman, PK Kannan Journal of marketing 80 (1), 7-25, 2016 | 1777 | 2016 |
| Value co‐creation: theoretical approaches and practical implications H Saarijärvi, PK Kannan, H Kuusela European business review 25 (1), 6-19, 2013 | 736 | 2013 |
| Attributing conversions in a multichannel online marketing environment: An empirical model and a field experiment H Li, PK Kannan Journal of marketing research 51 (1), 40-56, 2014 | 727 | 2014 |
| E-service: a new paradigm for business in the electronic environment RT Rust, PK Kannan Communications of the ACM 46 (6), 36-42, 2003 | 627 | 2003 |
| Dynamic pricing on the Internet: Importance and implications for consumer behavior PKK PK Kannan International Journal of Electronic Commerce 5 (3), 63-83, 2001 | 515 | 2001 |
| Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ... Journal of Interactive Marketing 40 (1), 1-8, 2017 | 443 | 2017 |
| Wireless commerce: marketing issues and possibilities PK Kannan, AM Chang, AB Whinston Proceedings of the 34th Annual Hawaii International Conference on System …, 2001 | 433 | 2001 |
| The customer economics of internet privacy RT Rust, PK Kannan, N Peng Journal of the Academy of Marketing Science 30 (4), 455-464, 2002 | 400 | 2002 |
| An interdisciplinary perspective on IT services management and service science IR Bardhan, H Demirkan, PK Kannan, RJ Kauffman, R Sougstad Journal of Management Information Systems 26 (4), 13-64, 2010 | 396 | 2010 |
| Consumer behavioral loyalty CK Yim, PK Kannan Journal of business research 44 (2), 75-92, 1999 | 296 | 1999 |
| Leveraging Web 2.0 in government AM Chang, PK Kannan IBM Center for the Business of Government, 2008 | 242 | 2008 |
| Emerging technologies and analytics for a new era of value-centered marketing in healthcare R Agarwal, M Dugas, G Gao, PK Kannan Journal of the Academy of Marketing Science 48 (1), 9-23, 2020 | 237 | 2020 |
| Strategic online and offline retail pricing: a review and research agenda D Grewal, R Janakiraman, K Kalyanam, PK Kannan, B Ratchford, R Song, ... Journal of interactive marketing 24 (2), 138-154, 2010 | 232 | 2010 |
| Data analytics in a privacy-concerned world J Wieringa, PK Kannan, X Ma, T Reutterer, H Risselada, B Skiera Journal of Business Research 122, 915-925, 2021 | 227 | 2021 |
| Device switching in online purchasing: Examining the strategic contingencies E De Haan, PK Kannan, PC Verhoef, T Wiesel Journal of Marketing 82 (5), 1-19, 2018 | 225 | 2018 |
| E-service: New directions in theory and practice RT Rust, PK Kannan ME Sharpe, 2002 | 223 | 2002 |
P.C. VerhoefProfessor of MarketingVerified email at rug.nl
