| Evaluating the green advertising practices of international firms: a trend analysis LC Leonidou, CN Leonidou, D Palihawadana, M Hultman International Marketing Review 28 (1), 6-33, 2011 | 486 | 2011 |
| Achieving tourist loyalty through destination personality, satisfaction, and identification M Hultman, D Skarmeas, P Oghazi, HM Beheshti Journal of Business Research 68 (11), 2227-2231, 2015 | 470 | 2015 |
| Intention to visit and willingness to pay premium for ecotourism: The impact of attitude, materialism, and motivation M Hultman, A Kazeminia, V Ghasemi Journal of Business Research 68 (9), 1854-1861, 2015 | 455 | 2015 |
| Export product strategy fit and performance: an empirical investigation M Hultman, MJ Robson, CS Katsikeas Journal of International Marketing 17 (4), 1-23, 2009 | 385 | 2009 |
| Export promotion strategy and performance: the role of international experience M Hultman, CS Katsikeas, MJ Robson Journal of International Marketing 19 (4), 17-39, 2011 | 296 | 2011 |
| What I say about myself: Communication of brand personality by African countries LF Pitt, R Opoku, M Hultman, R Abratt, S Spyropoulou Tourism Management 28 (3), 835-844, 2007 | 266 | 2007 |
| The effect of entrepreneurial orientation on new venture performance: Contingency roles of entrepreneurial actions F Donbesuur, N Boso, M Hultman Journal of Business Research 118, 150-161, 2020 | 238 | 2020 |
| Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity OE Olabode, N Boso, M Hultman, CN Leonidou Journal of Business Research 139, 1218-1230, 2022 | 214 | 2022 |
| How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment Y Liu, M Hultman, AB Eisingerich, X Wei Annals of Tourism Research 81, 102879, 2020 | 210 | 2020 |
| Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises? N Boso, A Danso, C Leonidou, M Uddin, O Adeola, M Hultman Journal of Business Research 80, 247-256, 2017 | 196 | 2017 |
| Supply chain integration and firm performance: an empirical study of Swedish manufacturing firms HM Beheshti, P Oghazi, R Mostaghel, M Hultman Competitiveness Review: An International Business Journal incorporating …, 2014 | 157 | 2014 |
| Positioning in market space: the evaluation of Swedish universities' online brand personalities RA Opoku, M Hultman, E Saheli-Sangari Journal of Marketing for Higher Education 18 (1), 124-144, 2008 | 114 | 2008 |
| Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions AY Banin, N Boso, M Hultman, AL Souchon, P Hughes, E Nemkova Industrial Marketing Management 59, 120-130, 2016 | 113 | 2016 |
| International entrepreneurial orientation and regional expansion N Boso, P Oghazi, M Hultman Entrepreneurship & Regional Development 29 (1-2), 4-26, 2017 | 106 | 2017 |
| Why pay more for sustainable services? The case of ecotourism A Kazeminia, M Hultman, R Mostaghel Journal of Business Research 69 (11), 4992-4997, 2016 | 101 | 2016 |
| Antecedents of technology-based self-service acceptance: a proposed model P Oghazi, R Mostaghel, M Hultman, V Parida Services Marketing Quarterly 33 (3), 195-210, 2012 | 97 | 2012 |
| Motivation Recipes for Brand‐Related Social Media Use: A Boolean—fsQCA Approach C Saridakis, G Baltas, P Oghazi, M Hultman Psychology & Marketing 33 (12), 1062-1070, 2016 | 84 | 2016 |
| Value differences as determinants of importers’ perceptions of exporters’ unethical behavior: The impact on relationship quality and performance CN Leonidou, LC Leonidou, DN Coudounaris, M Hultman International Business Review, 2012 | 81 | 2012 |
| Places in good graces: The role of emotional connections to a place on word-of-mouth C Strandberg, ME Styvén, M Hultman Journal of Business Research 119, 444-452, 2020 | 79 | 2020 |
| The impact of brand communities on public and private brand loyalty: A field study in professional sports M Mills, P Oghazi, M Hultman, A Theotokis Journal of Business Research 144, 1077-1086, 2022 | 65 | 2022 |
Pejvak OghaziProfessor Södertörn universityVerified email at sh.se
