| Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity OE Olabode, N Boso, M Hultman, CN Leonidou Journal of Business Research 139, 1218-1230, 2022 | 214 | 2022 |
| The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy OE Olabode, O Adeola, S Assadinia International Marketing Review 35 (4), 637-660, 2018 | 49 | 2018 |
| Configuring political relationships to navigate host-country institutional complexity: Insights from Anglophone sub-Saharan Africa N Boso, J Amankwah-Amoah, D Essuman, OE Olabode, P Bruce, ... Journal of International Business Studies, 1, 2023 | 46 | 2023 |
| The African Continental Free Trade Area (AfCFTA): Taking stock and looking ahead for international business research YA Debrah, OE Olabode, F Olan, RB Nyuur Journal of International Management 30 (2), 101120, 2024 | 28 | 2024 |
| The Corporate Heritage Brand Development Process: A New Institutional Theory Approach. O Otubanjo, OE Adegbile IUP Journal of Brand Management 16 (1), 2019 | 14 | 2019 |
| Disruptive market shift: Conceptualization, antecedents, and response mechanisms OE Olabode, M Hultman, CN Leonidou, N Boso Technological Forecasting and Social Change 192, 122577, 2023 | 7 | 2023 |
| Saying enough vs saying too much: Lessons on optimizing project risk description for crowdfunding success in developing countries J Adeniji, D Essuman, OE Olabode Technovation 149, 103354, 2026 | 3 | 2026 |
| How and when bridging and buffering strategies drive financial performance: Evidence from companies using key account management OE Olabode, AD Nalmpanti, D Essuman, CN Leonidou, M Hultman, ... Industrial Marketing Management 131, 137-151, 2025 | 1 | 2025 |
| Institutional stimulus and firm innovativeness: examining the roles of digital technologies adoption and inbound openness AC Nwoba, F Donbesuur, O Olabode, K Adefe, C Adusei, O Adeola R&D Management, 2025 | 1 | 2025 |
| Disruptive Business Models and Market Performance: The Roles of Technological Turbulence and Adaptive Marketing Capability OE Olabode, M Hultman, N Boso, CN Leonidou | | 2023 |
| Challenges in using a Mixed-Method approach to explore the relationship between big data analytics capabilities and market performance OE Olabode, N Boso, M Hultman, CN Leonidou SAGE, 2023 | | 2023 |
| How and when does big data analytics capability contribute to market performance OE Olabode, N Boso, M Hultman, CN Leonidou | | 2022 |
| The impact of marketing capabilities on Innovation in the face of Disruption OE Olabode, N Boso, CN Leonidou, M Hultman 2020 AMA Winter Academic Conference, 2020 | | 2020 |
| Antecedents, Outcomes, and Boundary Conditions of Disruptive Business Models OE Olabode University of Leeds, 2020 | | 2020 |
| Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-Service System Selling EJ Nijssen, M Van der Borgh, D Totzek 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World …, 2020 | | 2020 |
| The Impact of Disruption on Firm Innovation and Performance O Olabode AMA Global Marketing SIG Conference 2019., 2019 | | 2019 |
| Intra-African Trade: The Nigerian Perspective O Olabode 2015 Conference, Academy of International Business Sub-Saharan Africa., 2015 | | 2015 |
Ogechi AdeolaDeputy Vice Chancellor, University of Kigali, RwandaVerified email at uok.ac.rw
