| The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition N Boso, O Adeola, A Danso, S Assadinia Industrial Marketing Management 78, 137-145, 2019 | 128 | 2019 |
| Emerging-Market Firms’ Dynamic Capabilities and International Performance: The Moderating Role of Institutional Development and Distance I Gölgeci, S Assadinia, O Kuivalainen, J Larimo International Business Review, 2019 | 90 | 2019 |
| The Effects of Learning Orientation and Marketing Programme Planning on Export Performance: The Paradoxical Moderating Role of Psychic Distance S Assadinia, V Kadile, I Gölgeci, N Boso International Small Business Journal, 2019 | 63 | 2019 |
| The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy OE Olabode, O Adeola, S Assadinia International Marketing Review 35 (4), 637-660, 2018 | 49 | 2018 |
| Do Export Learning Processes Affect Sales Growth in Exporting Activities? S Assadinia, N Boso, M Hultman, M Robson Journal of International Marketing, 2019 | 37 | 2019 |
| Renewable energy and innovation in Saudi Arabia: An exploration of factors affecting consumers’ intention to adopt Solar PV. Alsulami, A., Fairbrass, J., Botelho, T. & Assadinia, S. Technological Forecasting and Social Change, 2024 | 24 | 2024 |
| Niche marketing strategy and export performance in SMEs S Assadinia University of Leeds, 2014 | 5 | 2014 |
| E-Service Quality and eWOM: The Moderating Role of Customers’ Risk Orientation and Moral Identity: An Abstract A Biraglia, S Assadinia, V Kadile Academy of Marketing Science Annual Conference, 635-636, 2017 | 3 | 2017 |
| MARKETING STRATEGY IMPLEMENTATION AND EXPORT PERFORMANCE: STUDY OF ENTREPRENEURIAL FIRMS IN A DEVELOPING ECONOMY V Kadile, S Assadinia Global Marketing Conference, 374-374, 2023 | | 2023 |
| Sustainable Marketing Programs: A Case of Developing Country A Yadav, S Assadinia, T Botelho AMA Global SIG Marketing Conference, Buenos Aires, Argentina, 2019 | | 2019 |
| DO CROSS-FUNCTIONAL CAPABILITIES MATTER FOR THE EXPORT MARKETING STRATEGY IMPLEMENTATION OF EMERGING MARKET FIRMS? THE MODERATING ROLE OF PSYCHIC DISTANCE AND COMPETITIVE INTENSITY S Assadinia, V Kadile, M Robson Global Marketing Conference, 1220-1220, 2018 | | 2018 |
Nathaniel BosoGordon Institute of Business Science, University of PretoriaVerified email at gibs.co.za
