| ICT, infrastructure, and tourism development in Africa O Adeola, O Evans Tourism Economics 26 (1), 97-114, 2020 | 299 | 2020 |
| ICT, infrastructure, and tourism development in Africa O Adeola, O Evans Tourism Economics 26 (1), 97-114, 2020 | 299 | 2020 |
| Financial inclusion, financial development, and economic diversification in Nigeria O Adeola, O Evans The Journal of Developing Areas 51 (3), 1-15, 2017 | 220 | 2017 |
| CSR and green process innovation as antecedents of micro, small, and medium enterprise performance: Moderating role of perceived environmental volatility A Achi, O Adeola, FC Achi Journal of Business Research 139, 771-781, 2022 | 214 | 2022 |
| Digital tourism: mobile phones, internet and tourism in Africa O Adeola, O Evans Tourism Recreation Research 44 (2), 190-202, 2019 | 196 | 2019 |
| Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises? N Boso, A Danso, C Leonidou, M Uddin, O Adeola, M Hultman Journal of Business Research 80, 247-256, 2017 | 196 | 2017 |
| Women entrepreneurship orientation, networks and firm performance in the tourism industry in resource-scarce contexts MA Ribeiro, I Adam, AN Kimbu, E Afenyo-Agbe, O Adeola, ... Tourism Management 86, 104343, 2021 | 171 | 2021 |
| Social media in marketing communications: A synthesis of successful strategies for the digital generation O Adeola, RE Hinson, O Evans Digital transformation in business and society: Theory and cases, 61-81, 2019 | 160 | 2019 |
| Recontextualising gender in entrepreneurial leadership AN Kimbu, A de Jong, I Adam, MA Ribeiro, E Afenyo-Agbe, O Adeola, ... Annals of Tourism Research 88, 103176, 2021 | 151 | 2021 |
| Collaborative networks for sustainable human capital management in women’s tourism entrepreneurship: The role of tourism policy AN Kimbu, MZ Ngoasong, O Adeola, E Afenyo-Agbe Sustainable tourism policy and planning in Africa, 53-70, 2020 | 150 | 2020 |
| Marketing bank services to financially vulnerable customers: evidence from an emerging economy E Mogaji, O Adeola, RE Hinson, NP Nguyen, AC Nwoba, TO Soetan International Journal of Bank Marketing 39 (3), 402-428, 2021 | 145 | 2021 |
| The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition N Boso, O Adeola, A Danso, S Assadinia Industrial Marketing Management 78, 137-145, 2019 | 128 | 2019 |
| Drivers of international tourism demand in Africa O Adeola, N Boso, O Evans Business Economics 53 (1), 25-36, 2018 | 113 | 2018 |
| Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions JW Cadogan, N Boso, VM Story, O Adeola Journal of Business Research 69 (11), 5046-5052, 2016 | 107 | 2016 |
| The effect of mobile health service quality on user satisfaction and continual usage E Oppong, RE Hinson, O Adeola, O Muritala, JP Kosiba Total Quality Management & Business Excellence 32 (1-2), 177-198, 2021 | 84 | 2021 |
| Does organizational creativity always drive market performance? N Boso, F Donbesuur, T Bendega, J Annan, O Adeola Psychology & Marketing 34 (11), 1004-1015, 2017 | 83 | 2017 |
| Investigating the path from firm innovativeness to financial performance: The roles of new product success, market responsiveness, and environment turbulence S Zulu-Chisanga, N Boso, O Adeola, P Oghazi Journal of Small Business Strategy (archive only) 26 (1), 51-68, 2016 | 80 | 2016 |
| Can critical success factors of small businesses in emerging markets advance UN Sustainable Development Goals? O Adeola, P Gyimah, KO Appiah, RN Lussier World Journal of Entrepreneurship, Management and Sustainable Development 17 …, 2021 | 77 | 2021 |
| Understanding post-adoption behaviour in the context of ride-hailing apps: the role of customer perceived value KS Ofori, H Anyigba, O Adeola, C Junwu, CN Osakwe, O David-West Information Technology & People 35 (5), 1540-1562, 2022 | 75 | 2022 |
| The impact of microfinance on financial inclusion in Nigeria O Adeola, O Evans The Journal of Developing Areas 51 (4), 193-206, 2017 | 75 | 2017 |
Nathaniel BosoGordon Institute of Business Science, University of PretoriaVerified email at gibs.co.za
