Constantinos N Leonidou

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Leonidas C. LeonidouProfessor of Marketing and International Business, University of CyprusVerified email at ucy.ac.cy
Magnus HultmanBrock UniversityVerified email at brocku.ca
Dionysis SkarmeasProfessor, Athens University of Economics and BusinessVerified email at aueb.gr
Constantine S. KatsikeasArnold Ziff Research Chair in Marketing & International ManagementVerified email at lubs.leeds.ac.uk
Nathaniel BosoGordon Institute of Business Science, University of PretoriaVerified email at gibs.co.za
Olga KvasovaAssistant Professor of Marketing at University of Central LancashireVerified email at uclan.ac.uk
Charalampos SaridakisAssociate Professor of Marketing, Athens University of Economics & BusinessVerified email at aueb.gr
thomas fotiadisProfessor of Marketing, Democritus University of ThraceVerified email at pme.duth.gr
Oluwaseun Eniola OlabodeAssociate Professor of Marketing & International Business, University of ManchesterVerified email at manchester.ac.uk
Dayananda PalihawadanaProfessor Marketing, University of LeedsVerified email at lubs.leeds.ac.uk
Neil A. MorganProfessor of Marketing, University of Wisconsin--MadisonVerified email at wisc.edu
Simos ChariAlliance Manchester Business SchoolVerified email at manchester.ac.uk
Noel Y M SiuHong Kong Baptist UniversityVerified email at hkbu.edu.hk
Prof. Bradley R. BarnesProfessor of International Management & MarketingVerified email at ln.edu.hk
Stavroula SpyropoulouProfessor of Marketing and International ManagementVerified email at lubs.leeds.ac.uk
Michael A. TaliasAssociate Professor - Open University of CyprusVerified email at ouc.ac.cy
Bilge AykolProfessor of Marketing, Dokuz Eylül UniversityVerified email at deu.edu.tr
Matthew J. RobsonCardiff UniversityVerified email at cardiff.ac.uk
Dr. Albert DansoLeicester Castle Business School, De Montfort UniversityVerified email at dmu.ac.uk
Ogechi AdeolaDeputy Vice Chancellor, University of Kigali, RwandaVerified email at uok.ac.rw

Constantinos N Leonidou

Other namesCN Leonidou, C Leonidou

Professor of Marketing and Business Administration, Open University of Cyprus

Verified email at ouc.ac.cy - Homepage

Business Sustainability International marketing Skepticism CSR Exporting


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When consumers doubt, watch out! The role of CSR skepticism D Skarmeas, CN Leonidou Journal of business research 66 (10), 1831-1838, 2013	1243	2013
“Greening” the marketing mix: Do firms do it and does it pay off? CN Leonidou, CS Katsikeas, NA Morgan Journal of the academy of marketing science 41 (2), 151-170, 2013	927	2013
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance LC Leonidou, CN Leonidou, TA Fotiadis, A Zeriti Tourism management 35, 94-110, 2013	768	2013
Gray shades of green: Causes and consequences of green skepticism CN Leonidou, D Skarmeas Journal of business ethics 144 (2), 401-415, 2017	759	2017
Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour LC Leonidou, CN Leonidou, O Kvasova Journal of Marketing Management 26 (13-14), 1319-1344, 2010	719	2010
Research into environmental marketing/management: a bibliographic analysis CN Leonidou, LC Leonidou European journal of marketing 45 (1/2), 68-103, 2011	513	2011
Evaluating the green advertising practices of international firms: a trend analysis LC Leonidou, CN Leonidou, D Palihawadana, M Hultman International Marketing Review 28 (1), 6-33, 2011	482	2011
Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis D Skarmeas, CN Leonidou, C Saridakis Journal of business research 67 (9), 1796-1805, 2014	385	2014
Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships LC Leonidou, MA Talias, CN Leonidou Industrial Marketing Management 37 (1), 92-103, 2008	327	2008
Eco-friendly product development strategy: antecedents, outcomes, and contingent effects CS Katsikeas, CN Leonidou, A Zeriti Journal of the Academy of Marketing Science 44 (6), 660-684, 2016	280	2016
Business unethicality as an impediment to consumer trust: The moderating role of demographic and cultural characteristics LC Leonidou, O Kvasova, CN Leonidou, S Chari Journal of business ethics 112 (3), 397-415, 2013	237	2013
Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy LC Leonidou, CN Leonidou, TA Fotiadis, B Aykol Tourism Management 50, 268-280, 2015	236	2015
Sustainable export marketing strategy fit and performance A Zeriti, MJ Robson, S Spyropoulou, CN Leonidou Journal of International Marketing 22 (4), 44-66, 2014	221	2014
Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity OE Olabode, N Boso, M Hultman, CN Leonidou Journal of Business Research 139, 1218-1230, 2022	215	2022
Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises? N Boso, A Danso, C Leonidou, M Uddin, O Adeola, M Hultman Journal of Business Research 80, 247-256, 2017	196	2017
Interpersonal factors as drivers of quality and performance in Western–Hong Kong interorganizational business relationships BR Barnes, LC Leonidou, NYM Siu, CN Leonidou Journal of International Marketing 23 (1), 23-49, 2015	178	2015
Opportunism as the inhibiting trigger for developing long-term-oriented Western exporter–Hong Kong importer relationships BR Barnes, LC Leonidou, NYM Siu, CN Leonidou Journal of International Marketing 18 (2), 35-63, 2010	152	2010
Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differences LC Leonidou, CN Leonidou Journal of Promotion Management 15 (4), 522-546, 2009	143	2009
Drivers and outcomes of importer adaptation in international buyer–seller relationships LC Leonidou, D Palihawadana, S Chari, CN Leonidou Journal of World Business 46 (4), 527-543, 2011	129	2011
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior LC Leonidou, CN Leonidou, O Kvasova European Journal of Marketing 47 (3/4), 525-556, 2013	119	2013

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