| Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions AY Banin, N Boso, M Hultman, AL Souchon, P Hughes, E Nemkova Industrial Marketing Management 59, 120-130, 2016 | 113 | 2016 |
| Demand-and supply-side perspectives of city branding: A qualitative investigation M Hultman, AA Yeboah-Banin, L Formaniuk Journal of Business Research 69 (11), 5153-5157, 2016 | 60 | 2016 |
| Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters P Hughes, AL Souchon, E Nemkova, IR Hodgkinson, JS Oliveira, N Boso, ... Industrial Marketing Management 83, 59-69, 2019 | 45 | 2019 |
| Pathways to global versus local brand preferences: The roles of cultural identity and brand perceptions in emerging African markets AA Yeboah-Banin, ES Quaye Journal of Global Marketing 34 (5), 372-391, 2021 | 41 | 2021 |
| Linking improvisational behavior to customer satisfaction: the relational dynamics M Hultman, AA Yeboah-Banin, N Boso Journal of Business & Industrial Marketing 34 (6), 1183-1193, 2019 | 29 | 2019 |
| How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market M Hultman, N Boso, AA Yeboah‐Banin, I Hodgkinson, AL Souchon, ... European Management Review 19 (3), 417-435, 2022 | 19 | 2022 |
| Journalism aid: Country of origin and influences on beneficiary perceptions and practices GKM Tietaah, AA Yeboah-Banin, S Akrofi-Quarcoo, FY Sesenu African Journalism Studies 39 (2), 90-103, 2018 | 19 | 2018 |
| A case of double standards? Audience attitudes to professional norms on local and English language radio news programmes in Ghana A Gadzekpo, AA Yeboah-Banin, S Akrofi-Quarcoo Journal of African Media Studies 12 (1), 3-22, 2020 | 17 | 2020 |
| Beyond unequal visibilities: Are women treated differently from men in the news R Kimani, A Yeboah African Communication Research 4 (3), 433-448, 2011 | 17 | 2011 |
| Does language matter when advertising to Africa’s multilingual audience? An ELM study of audience language preference and responses AA Yeboah-Banin Journal of African Business 24 (4), 632-648, 2023 | 16 | 2023 |
| A chink in the charm? A framing analysis of coverage of Chinese aid in the Ghanaian media AA Yeboah-Banin, G Tietaah, S Akrofi-Quarcoo African Journalism Studies 40 (1), 53-66, 2019 | 15 | 2019 |
| Women’s and Gender Studies in Ghana AA Yeboah, MK Ampofo, A. A. & Brobbey Changing Perspectives on the Social Sciences in Ghana., 2014 | 15 | 2014 |
| Health information from elite to popular media: are Ghanaian media creating more space for health information/education? E Thompson, AA Yeboah Critical Arts: South-North Cultural and Media Studies 27 (3), 370-385, 2013 | 15 | 2013 |
| Shakespeare lives in Ghana: Roles, representations and perceptions of women in contemporary Ghanaian society NA Anyidoho, CA Tagoe, M Adjei, E Appiah, AA Yeboah-Banin, A Crentsil, ... Legon, Accra: The Institute of Statistical, Social and Economic Research …, 2016 | 14 | 2016 |
| The dark side of multi-platform advertising in an emerging economy context AA Yeboah-Banin, MI Amoakohene Brand culture and identity: Concepts, methodologies, tools, and applications …, 2019 | 11 | 2019 |
| Financial viability of the Ghanaian media AA Yeboah-Banin, TD Adjin-Tettey State of the Ghanaian Media Report 2023, 31-46, 2023 | 10 | 2023 |
| Cross-channel message consistency in herbal medicine advertising: A comparative analysis of packaging information and radio presenter mentions AA Yeboah-Banin, KK Asante International Journal of Pharmaceutical and Healthcare Marketing 14 (1), 113-136, 2020 | 10 | 2020 |
| Reporting women: Do female journalists have a gender agenda AA Yeboah African communication research 4 (3), 469-484, 2011 | 10 | 2011 |
| Status of women in Ghanaian media: Providing evidence for gender equality and advocacy project AA Yeboah-Banin, IM Fofie, A Gadzekpo Alliance for Women in Media Africa (AWMA) and School of Information and …, 2020 | 8 | 2020 |
| Shakespeare lives in Ghana: Roles, representations and perceptions of women N Anyidoho, CA Tagoe, M Adjei, E Appiah, AA Yeboah-Banin, A Crentsil, ... Institute of Statistical, Social and Economy Research, 1 53, 2016 | 8 | 2016 |
