Sportdirect.com 

My experience at the Sports Direct store in Branksome, Bournemouth was one of the worst retail experiences I have ever had.

I was charged twice (£138) for the same purchase after staff instructed me to move to another till because the first till was not working properly. I followed their instructions, yet two separate payments were taken from my bank account.

I spent approximately 1.5 hours in the store trying to resolve an issue that was clearly caused by their systems. Instead of taking responsibility and helping, staff repeatedly insisted that I was wrong, despite me showing evidence from my bank account that both transactions had been processed. I was made to feel as though I was being dishonest or did not understand my own bank transactions.

What made the situation even more frustrating was that staff claimed they could not find the second transaction in their system, yet still failed to provide any meaningful solution. I received only one receipt and was eventually told that I would have to return to the store to deal with the problem. I explained that I do not live locally and simply wanted my money returned, but my concerns were dismissed.

Being left out of pocket by £138, treated with a lack of respect, and forced to waste 1.5 hours of my time is completely unacceptable. No customer should have to argue to prove that money has been taken from their account.

Sports Direct should be ashamed of the way this situation was handled. The staff showed little professionalism, no empathy, and no urgency in resolving a problem that they created. I am still waiting for this matter to be resolved and would strongly advise others to check their bank statements carefully after making purchases at this store.

In fact i still didn’t get my money back .

Very disappointing and stressful experience.

Appalling customer service not willing to help their customers AT ALL!
They lost my order and made me wait for a very long time before they would even acknowledge…no options to support or substitute.

If you care where you are spending your money and real customer service AVOID AT ALL COSTS!

Every time I try to connect to the site from an email (!!!!!) it keeps refusing the password I have had to change every time I visit. Absolute waste of time, get the website sorted! I have purchased several times but it cannot recognise and NO I will not give permission for cookies - do you want to sell clothing or marketing details??

Sport direct in Oxford Street

The manager and the security staff working in this place are racist and call themselves “police officers.” They are determined to catch “thieves” and label everyone who enters this Sports Direct as “thieves.” They follow customers around the aisles while talking on earpieces.
When you make a complaint, who is supposed to investigate their suspicious behaviour? They only pretend to investigate and shamelessly “cover” for them. They were probably trained to behave like this towards customers and to go beyond the law, believing they are “undercover police officers.”
Shame on you, because possibly, before working there, they were thieves themselves and later changed their job, and now they follow customers who go there to shop.
So be careful of these suspicious individuals who seem like a “clan” in the making, and shame on those who support them.

If I could leave less than 1 star I would, shocking customer service, either no response or the same response which I’m guessing is AI generated, basically stealing peoples hard earned money by not providing goods that’s have ordered or replacing them, so no goods and still have my money, with no resolution. I have checked on social media and it’s repetitive behaviour with 100’s of people facing the same experience, I will definitely boycott sports direct and there appallingly customer service team!

Shopping with Sports Direct is a complete mess. Their stores are chaotic, and the online experience is even worse.

I ordered football boots in size 3.5 and received something entirely different. The box clearly showed size 11K (children’s), with a sticker slapped over it saying 3.5 like no one would notice. This isn’t a minor mistake, it feels deliberately misleading.

Customer service refunded me, but didn’t even want the item back. No real explanation, no accountability, just “keep it.” That doesn’t inspire confidence, it raises more concerns about how often this happens.

I should have paid attention to other reviews before ordering.

Almost a year ago, I purchased a bodywarmer from Sports Direct, but I never received it. The shop is unreliable and refuses to take responsibility, continuously blaming the courier.
After a long and frustrating exchange of emails, they finally agreed to issue a refund. However, to this day, I still haven’t received my money.
I have visited their store in Antwerp dozens of times trying to resolve this. Each time, staff contact their head office in England, and I am repeatedly given promises—but nothing ever happens.
This has been a complete waste of time and a very disappointing customer experience.

What terrible customer service. I was in your store today and went up to the first floor—there were three people at the tills chatting instead of serving customers. Meanwhile, one guy on the shop floor was trying to bring shoes for several customers by himself! Seriously, such a big store and only one person helping customers?

I got my shoes and went downstairs to pay—only one person at the till and a long queue. I asked if the upstairs till was open, and the cashier said yes, so I went back up. The guy upstairs told me it was closed. I went back downstairs and asked a girl with red hair, who was standing by the door looking at her phone instead of paying attention to customers, where the staff were because there was no one around.

She told me they were upstairs. I said that upstairs they told me the tills were closed, so where is the staff? The girl, clearly annoyed that she had to look up from her phone, started arguing with me, insisting that everyone was upstairs.

Seriously?! I’m not surprised that stores are closing and people are choosing to shop online— with this kind of service, I want nothing to do with it. That was my last visit to this store, and I will not recommend it to anyone. Stevenage brand

I worked tirelessly to promote their products through the affiliate link they provided. Yet, after nearly six months, they have refused to pay me the commissions they promised. I reached out to their support team multiple times, but never received a single response. This is pure deception. Stay away from this company – they are dishonest and will waste your time and effort!

Absolutely appalling experience with Sports Direct – a complete disaster from start to finish! I ordered shoes (Order SDNL50001001096021) on 16 May 2025 for €46.99, unaware that the shipment would come from the UK, as this was conveniently omitted from their website. When I realized I’d face long delivery times and customs fees, I immediately requested to cancel the order. What followed was an infuriating saga of incompetence and empty promises.

I contacted their helpdesk multiple times – 31 May, 2 June, 21 June, 4 July, and 24 July – each time being assured that my case was "escalated" and someone would contact me within 14 days. Spoiler alert: no one ever did. On 19 August 2025, I had another frustrating exchange with a rude consultant who demanded a screenshot of my banking app, which my bank (ING Netherlands) doesn’t allow for security reasons. I sent a payment statement instead, only for the consultant to dismiss it and hang up. I even double-checked with my bank, who confirmed they never blocked any refund – Sports Direct’s claim was simply a lie.

This company’s customer service is an absolute disgrace. They dodge accountability, make false promises, and treat customers with utter disrespect. I’ve been chasing my €46.99 refund for months with no resolution, despite providing all necessary proof. I’ve now escalated this to the European Consumer Centre because enough is enough. Avoid Sports Direct at all costs – they’re untrustworthy and unprofessional. One star is too generous!

Lost count of how many times I go into the store in my town and they don't have all the sizes you want. You then have to pay £5 to get the item in your size delivered to the store. At this point you are still unable to try it on to see if it fits.

Thank you for their help for my running shoes! A guy help me to choose my running shoes, very knowledgeable and friendly. I have been to many sport shops and he's the only one know what he is talking about, he know Running shoes, sport direct in Broadmead Bristol, great job!

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Sorry to say that but order what I ordered (click and collect) didnt arrived at all there is no contact from Sportdirect.com why/when, just ignoring the live Chat etc...
The time for click and collect past on 12 November. Its a joke or are you treating customer not right to the standard which you need to improve much further...
I'm very disappointed as I used this store in the past.

I bought my son a pair of boots for his school clubs for about £70 online and they hurt my son’s foot so much that he was limping the rest of the day! But not only that but the boots looked nothing like the pictures and turned out looking horrible but my son didn’t care though as he’s not much of a fashionista as he just wants to get the job done but they hurt his feet so much that it nearly started bleeding! So when we tried to return them they said it’s not our fault and that they couldn’t return them! But after enough convincing they finally took them back but didn’t even get the money back but on top of that there was horrible customer service! Outrageous!

I'm would like to make big complain regarding Sport direct Web options and costumer service. That One and another is disgusting services.
All situation is starting from the issue, that Sport Direct send twice Ex-display football shoes!
The Sport direct web is just basic options if you like to find some information, but if you need to sorted out real situation you need to spend hours to find some similar information who can help you to sorted out your problem.

Second one you need to do a lot of different manipulation to connect to costumer service, first you come in to virtual assistant hands, than again u must be very carefully what you are clicking, because you can be send to the beginning! Then again after different manipulation ( thank you ) you are connect to the real costumer service assistant!
Now is start more interest conversation with live assistant, they find your order information, they said what they done all ready, but they don't listen you what you are trying to said and disconnecting your conversation!!! THAT IS UNBELEVEBLE!!! THAT IS DIGUSTING SERVICE EVER!!! I'm spend hours to connecting to the right person and then assistant disconnecting because they cant sorted out my question.

I think a few people may have noted this - before i purchased a pair of trainers i checked the returns policy. The policy does not state anywhere that you have to pay £4.99 to return any item in any way. You cannot exchange in store. A very stupid policy for a business because, you'll only be ripped off once, and then never use it again. I think it should be illegal for them not to state the cost on the returns policy and will write to trading standards about this. I knew it was an immoral company and should have steered clear. More fool me. Now i have no trainers and paid £10 for the pleasure.

Absolutely disgusting no promotion stock available for euro cup just because England haven't manage to be there .....so nothing !!!sad sad sad make us feel we don't exist so never spend any penny on sportdirect ever again

Thank you very much Emma from customer service for your help in solving my problem.Quick response and detailed description of actions in a letter.

Fast delivery but not so much choice