Rituals Reviews 

5,157
TrustScore 2 out of 5

2.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 285 reviews, most reviewers were unhappy with their experience overall. Customers frequently complained about poor customer support, mentioning unhelpful responses and long delays when trying to resolve issues. Consumers also reported frustrating problems with orders, including missing items, delivery delays, and incorrect shipments. Many people experienced defects or issues with product quality, such as items breaking or not working as expected. Some reviewers were happy with the friendly staff and helpful in-store customer service during their visits. People also noted that certain items were wonderful, beautiful, and lasted a long time when purchased. Reviewers mentioned that online purchases occasionally arrived quickly with smooth processing.

What people talk about most

Product

Customers had ambiguous experiences with product quality and performance. While many reviewers praised the... See more

Customer service

Customers consistently note negative experiences with customer service, often describing support staff as... See more

Staff

Consumers find staff to be ambiguous, with highly mixed experiences reported across different locations.... See more

Quality

People report negative experiences with quality, stating that items often feel cheap and fall short of luxury... See more

Order

Reviewers mention ambiguous feedback about order experiences, highlighting a mix of frustrating fulfillment... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I ordered a gift card online for a friends birthday - no option to have an e gift card so I paid £3.95 for postage. The gift card arrived yesterday in the most ludicrous sized box for the smallest... See more

Rated 2 out of 5 stars

I just bought the perfume genie 3, thinking I could move it from room to room or place on a tray on my coffee table, but this one does not run on a charge it needs to be plugged in. This limits placem... See more

Rated 1 out of 5 stars

I would leave a 0 star rating if I could. The app is terrible, extremely slow its ridiculous. I tried to use the website but it kept taking me to the app. When it finally allowed me to stay on the web... See more

Rated 1 out of 5 stars

I ordered a surprise candle box and a few other bits ,when it came box was damaged and the perfume leaking ,contacted customer services who offered £15 gift card which didn’t cover cost off what the s... See more


Company details

  1. Cosmetics Store
  2. Cosmetics Industry

Information provided by various external sources

Rituals helps you transform everyday routines into more meaningful moments. By slowing down the pace of your busy life, we encourage you to find happiness in the smallest of things.


Contact info

2.0

Poor

TrustScore 2 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.0

All reviews

(5,157)

967 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service and beautiful products

Had a very positive experience visiting the Rituals store at Rushden Lakes. The lady serving me was so helpful and when asked if my purchase was a present it was then beautifully gift wrapped.
I usually buy home fragrance sticks from this store which are amazing, so can’t comment on other product lines.

3 September 2026
Unprompted review
Rated 1 out of 5 stars

Aviod

First time ive ordered from Rituals online and wished i had looked at the reviews before ordering. Ordered a week ago and was advised it was dispatched on Monday 31/8 and they use Yodel/InPost. After 5 days i still hadn't received anything so looked on the website and with In post and told me to contact the retailer. I called Rituals and spoke to someone who advised i have checked with courier and its stuck with them so i will ask them to deliver. Told them whilst i know they sent the parcel they choose who to outsource the courier to and its still their responsibility. This parcel is for a birthday present which will not arrive in time and no offer was made of me maybe able to collect another one from a local store it was either they will ask courier to send or i will ask them to return and once we have we will refund which will then take 5-7 days. I am now out of pocket by £50, no present and now have less than 12 hours to find something after i have completed a full days work. Very poor customer service and courier is just as bad

4 September 2026
Unprompted review
Rated 1 out of 5 stars

factor 50 enhanced foam

I bought an aerosol can of factor 50 moisturising/accelerator jus before I went on holiday, I used it once and then 2nd time I wasnt getting anything out of it. I used it as per sales woman had told me to hold it upside down which I did, but the 2nd time I tried it, it didnt dispense, after washing the top of it with hot water it came good, but after trying it tonight it wouldnt dispense. Im sorry but I dont expect to spend £21.99 with a can more than half full to stop working. I am very disappointed with this product and this company, after trying products before. I am very hesitant to purchase any other products again from ritals.

2 August 2026
Unprompted review
Rated 1 out of 5 stars

This store is ABSOLUTELY horrendous and you should never buy from it. (Employees are nasty too)

This store is horrible, I brought one of their products and started using it, to say simply, it gave rashes and horrible white heads. I'm absolutely disgusted at costumer service too, I tried to consult to one of the employees (peacefully) that their product gave me rashes and was unsafe then they kicked me out the store and banned me from it. Another experience is that they kicked me out the store for simply using their tap and complaining that it was super hot, it ended giving me burns.

23 December 2025
Unprompted review
Rated 5 out of 5 stars

Today I was served by Emma in terminal…

Today I was served by Emma in terminal 2 at Manchester airport. She could not be more helpful. What a credit to your company. I only went in to waste time and I told her that and she was not at all pushy. I ended up purchasing a body cream. Seriously some of the best service I’ve ever received

1 September 2026
Unprompted review
Rated 1 out of 5 stars

Ordered and not received

Placed a large order, around £950, was marked as delivered but hadn't received anything. Checked the online tracking for royal mail and the photo is of a completely different house and there was no parcel in the picture. Contacted rituals said they would look into it. Been onto them daily for over two weeks now and they just keep telling me to wait longer as they have not heard from royal mail. Won't give me replacements or refund I asked if they can sort this and then deal with Royal Mail themselves. Told no just wait. Contacted again today told the same thing.
Custom service are completely useless, can't make a decision just read off a script or something.
Wish I'd never ordered will never use this company again.

13 August 2026
Unprompted review
Rated 1 out of 5 stars

Do yourself a favour and JUST DON'T BUY FROM HERE

Do yourself a favour and DON'T - JUST DON'T BUY ANYTHING FROM THIS SHOP!!
I bought a couple of products from Ritual and was told that my invoice would be sent to me by email, but it never arrived.

I then spent a week trying to obtain a copy of the receipt because I wanted to request a refund after one of the products caused me to develop a rash. Unfortunately, the customer service experience was extremely frustrating. I repeatedly had to explain the same information, as staff either did not seem to understand what I was asking for or failed to provide a clear and logical response.

I was also repeatedly told that someone would get back to me, but they never did. As a result, I had no choice but to keep calling and chasing the matter myself. After a week of repeatedly requesting the receipt, I eventually received it.

I also raised a formal complaint about the experience, but nobody ever got back to me about that either.

The basic level of customer service was incredibly disappointing. I found the staff incompetent and hostile, and I felt that customers were being treated with complete contempt. Having to repeatedly chase a simple request for an invoice, only to receive no follow-up on my complaint, is completely unacceptable.

For a company of this nature, I would expect a much more professional, responsive and respectful approach to customer service.

2 August 2026
Unprompted review
Rated 1 out of 5 stars

Ordered online

Ordered online. Products came damaged. Customer service appalling and takes too long for a simple resolution. Never ordering again

10 August 2026
Unprompted review
Rated 2 out of 5 stars

Delivery = robbery

I ordered a gift card online for a friends birthday - no option to have an e gift card so I paid £3.95 for postage.
The gift card arrived yesterday in the most ludicrous sized box for the smallest item - no wonder you charge you so much for delivery- this is robbery and to top it off you don’t even have an envelope for the gift card.
Very disappointing

21 August 2026
Unprompted review
Rated 1 out of 5 stars

For a product at this price point

For a product at this price point, having to keep it constantly plugged in is honestly absurd. It seriously limits where you can place and use the device, especially considering that it is also designed to be a decorative item in the home. For this price, I would absolutely expect it to work wirelessly. This is a very disappointing and impractical design choice.

21 August 2026
Unprompted review
Rated 5 out of 5 stars

Pleasant staff

My wife and I shopped in Stirling shop yesterday 19th August 26 and found the staff to be very friendly,polite and as a result we bought items.
Nice experience
The shop is nice bright and plenty of room to browse.

19 August 2026
Unprompted review
Rated 1 out of 5 stars

Online order incompetence

Online order not delivered and then completely incorrect order delwhen I ordered again. Box full of random items - don't actually think the person who picked my order can read! Still waifor refund - would never order from them again

14 August 2026
Unprompted review
Rated 1 out of 5 stars

0 stars.

0 stars.

The cheapest, most terrible and irresponsible service in this country.

I returned an item that was sent to me incorrectly on 1 July. They received it back on 3 July, and I still haven’t been able to get my money back.

For months, I’ve been receiving ridiculous, generic responses that seem to be coming from bots rather than actual customer service representatives.

This level of service is completely unacceptable. For the prices they charge, customers should not have to spend months chasing their own money.

Honestly, services like this should be investigated and held accountable. It is simply unacceptable and should not be tolerated.

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Rituals STIRLING

My wife and I visited the Rituals store in Stirling. The store is well situated and accessible with inviting decor and decorations. From the minute we stepped into the store to the minute we left, the customer service we received was second to none. We forgot to get the ladies name but she couldn't do enough and her knowledge is exceptional. I was recommended a product to help my face as I've tried many products including prescribed ones that not done anything. There was no hard sell,no pushing you into buying a product but pure advice and allowing you to make your own unpressured decision. I got the products recommended and was asked to call back into the store a couple of days later on to let her know how I got on. The products were amazing and my skin never felt so good. I did pop but in the lady wasn't there but another girl who was just as attentive and helpful. The following day the original lady was in-store and was genuinely pleased with the results and could see herself my skin looked better as less angry. So far the products have been really soothing and does what it says . My wife also purchased a couple of products and like myself is very pleased with her purchases. Thank you

10 August 2026
Unprompted review
Rated 1 out of 5 stars

Rituals - what is going on!

Thought I would stock up and treat myself due to the deals they had. Paid for items and waited and waited. Not dispatched to courier, even though email stated my items were on their way,
Contacted Rituals who eventually told me there was a “slight” delay. Still nothing of way of an email or my parcel. Contacted Rituals again asking to process my refund, to be offered an opportunity to place my order again! No thank you.
Still waiting for refund. They have lost me as a customer.. lack of customer support and stock items!!

5 August 2026
Unprompted review
Rated 2 out of 5 stars

The company advertises birthday gifts…

The company advertises birthday gifts but either seems to change their policies or staff don’t know their policies. Last year I couldn’t redeem my gift, this year again I can’t redeem my gift. I’ve had 2 reasons, 1. Because I haven’t purchased anything since Jan this year, 2. Because I have not registered to receiving emails. So if I register to receive emails, I’ll get something next year! So still not sure which one is it. So, customer service is poor, staff knowledge is poor.

11 August 2026
Unprompted review
Rated 1 out of 5 stars

I also think the 30-day exchange period…

I also think the 30-day exchange period is especially short during the summer holidays. I was abroad during the summer and therefore did not have the opportunity to visit the store within 30 days.
When I visited the Rituals store at Madla in Stavanger, I also felt that the customer service could have been better. The staff did not seem very helpful or welcoming, and I did not experience a friendly attitude or a smile when serving customers.
I hope Rituals can take this feedback into consideration, both regarding the exchange period for gifts and the customer service in the store.

11 August 2026
Unprompted review
Rated 2 out of 5 stars

Genie 3. Underwhelming performance for an expensive device

I had high expectations for the Rituals Perfume Genie 3.0, especially given its price and the advertised suitability for fairly large rooms, but in practice I find it very underwhelming.

I am using the Royal Tea cartridge, and can't tell if it is the scent that is unstable, or if any other scent would be just equally under-performing. I suspect that it is the latter, since the scent is only detectable immediately near the device, while it is in burst cycle. There is no way to control how frequently the Genie releases stronger bursts, only general intensity and room-size settings which even when set it and their maximum can barely scent a room of approximately 13sqm, let alone the 50 claimed in the description.

10 August 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look