Liquid Reviews 

868
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 629 reviews, reviewers had a great experience with this company. People frequently praise the supportive staff and exceptional customer service team for going above and beyond to quickly resolve issues, manage requests, and answer questions. Consumers note that purchase orders are handled with great care, and any minor mix-ups regarding delivery addresses or sent items are promptly corrected. Some reviewers were not happy with the product, pointing out that the fragrance does not last very long and sometimes causes unexpected skin reactions. Others also mentioned occasional courier problems, such as delivery delays or parcels arriving damaged during transit.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, reflecting a split opinion. While many... See more

Customer service

Consumers find customer service to be positive and helpful when resolving issues. Reviewers frequently... See more

Staff

Reviewers mention positive feedback about staff members being polite and professional when resolving issues.... See more

Order

Users describe positive interactions with order processes, highlighting quick delivery and helpful customer... See more

Delivery service

People report ambiguous experiences with delivery service, marked by a mix of very prompt shipments and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Excellent product with outstanding customer service. Rizwan was really helpful when I needed to update my delivery address due to a house move, after I had already made a purchase. Quick and eff... See more

Company replied

Rated 5 out of 5 stars

Great customer service from Syed at Liquid London! 😊 I didn’t receive my confirmation email when I placed my order, so I contacted them to check everything was okay. Syed responded really quickly to... See more

Company replied

Rated 5 out of 5 stars

Delivery was prompt. The smell is amazing and gets comments. I didn't think it kept its potency but I realise that I don't notice it when others still do. Found out having sprayed lunchtime, someone... See more

Company replied

Rated 5 out of 5 stars

Can't comment on the perfume yet, but I had accidently ordered the male scent. Emailed them straight away, on a Sunday morning, and within the hour, Yaseen had sent me a lovely email, to inform me of... See more

Company replied



Contact info

4.2

Great

TrustScore 4 out of 5

868 reviews

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4.2

All reviews

(868)

642 reviews in the last 12 months

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Rated 3 out of 5 stars

Very nice but doesn’t last

To be honest and this is honest the smell is amazing but it lasts on me about 1 hour before it gets very weak. To be honest though at the price you would pay far more for a smell like this one it is lovely just not long lasting in my experience

6 September 2026
Unprompted review
Rated 3 out of 5 stars

Cheap smelling!

After all the hype I bought a bottle, expected to smell something amazing and can only liken it to something you would buy from the cheap section in a supermarket. Very over rated.

3 September 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for your feedback. We’re sorry to hear that the fragrance didn’t meet your expectations and that you found the scent disappointing. We understand how frustrating this can be, especially after seeing the positive feedback from others. Please reach out to our customer service team and ask to speak with Mashal, who will be happy to look into this further and see how we can help.

Kind regards,
Team LL!

Rated 5 out of 5 stars

I spoke to a gentleman called Syed

I spoke to a gentleman called Syed , who was helping me with a returned parcel .
He gave me the choice of a refund or a replacement, and using Royal Mail instead of Evri
He has even given me a discount code for my next order , this perfume is truly amazing and have had many compliments
A wonderful product with a fantastic price .

4 September 2026
Unprompted review
Rated 1 out of 5 stars

Item doesn't work my wife said it…

Item doesn't work my wife said it smells like medicine waist of money 😒

4 September 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for your feedback. We’re sorry to hear that you weren’t happy with the fragrance and that the scent wasn’t what you expected. We’d really like the opportunity to look into this for you. Please reach out to our customer service team and ask to speak with Mashal, who will be happy to assist and see how we can help.

Kind regards,
Team LL!

Rated 5 out of 5 stars

Very good customer service yaseem was…

Very good customer service yaseem was very helpful sorted the problem straight away very helpful response straight away

4 September 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! We're delighted Yaseen was able to respond so quickly and get everything sorted for you straight away.

We'll be sure to pass your kind feedback on to Yaseen—he'll really appreciate it! Providing quick and helpful support is exactly what we aim for.

Thank you for choosing Liquid London!

Love LL team!

Rated 5 out of 5 stars

Liquid London

Recieved scent today after emails to company. Bilal was amazing in getting everything sorted and issuing a replacement scent after the original one got lost in post .
Just got to see if it's as good as they say . I'll let you know lol

4 September 2026
Unprompted review
Liquid logo

Reply from Liquid

Just got to see if it's as good as they say . I'll let you know lol

Thank you so much for your lovely review! We're sorry your original order went missing, but we're delighted Bilal was able to step in, get everything sorted and arrange a replacement for you.

We'll be sure to pass your kind words on to Bilal—he'll really appreciate them!

Now for the important part… putting the fragrance to the test! We hope you absolutely love it, and we'll be waiting for the verdict! 😄

Love LL team!

Rated 5 out of 5 stars

I have contacted Liquid today regarding…

I have contacted Liquid today regarding something and I cannot thank Yaseen enough for how she dealt with my matter. Professional and polite. She could fully understand my situation and empathise with me. Liquid is very lucky to have employees like Yaseen!

4 September 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for such a lovely review! We're delighted to hear Yaseen handled your query with such professionalism, kindness and understanding.

Providing genuinely caring customer service is so important to us, so it's wonderful to hear you felt listened to and supported. We'll make sure your amazing feedback is passed on to Yaseen—they'll really appreciate your kind words!

Thank you for taking the time to recognise their fantastic service.

Love LL team!

Rated 1 out of 5 stars

Awful perfume just made me sneeze…

Awful perfume just made me sneeze uncontrollably. Website says free returns however when you try and return they say the website doesn’t state that even though it does. Beware this company

3 September 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re really sorry to hear the fragrance wasn’t right for you and caused you to sneeze.

We also understand your frustration regarding the return. Our current returns page does state that, once a return is accepted.
Please contact our Customer Service team and ask to speak with Diane, who will personally review your return and make sure you’re given the correct assistance.

Love LL team!

Rated 1 out of 5 stars

Website provides a good spin - but don't believe it and read it in full!

Terrible - avoid unless you read each part of the website!

Ordered but the perfume smelt chemically and like a cheap artificial Poundland perfume. Tried two sprays (as per their limit - suggest reading all their t&c info / faq else you are likely to miss their rules as it's not on their main refund policy page which I've copied and pasted below) Requested a refund. No promised label - just an email with an address to send it back. So I returned it. No reply so chased up several times and had to send proof of posting. Still no update. Finally I received a refund but the initial postage cost was deducted - which they said was part of their policy. I've looked everywhere and no sign of that. It's in breach of the law if you return: from gov.uk website: Accepting returns and giving refunds: the law - GOV.UK

I've gone back to them multiple times today as they insist their policy is not to refund the original postage. Yet under this guidance they should:
Under UK consumer laws (the Consumer Contracts Regulations, which replaced the old Distance Selling Regulations), a full refund for a change-of-mind cancellation must include the basic cost of delivery you originally paid to get the item sent to you.

The following info below is from their website regarding returns. Note that the return label was never sent to me - just an address to return it to. Also it was not dealt with within the time frame they stated. Neither does their returns policy make mention of the two spray limit (that is hidden on a different page).

Their page: RETURNS

At Liquid London, we take pride in offering an unparalleled money-back guarantee in case a fragrance doesn't meet your expectations.

We encourage you to try out the fragrance, but if it doesn't meet your satisfaction, please ensure it's returned in its original packaging to qualify for our money-back guarantee. Please retain your receipt or proof of purchase.

To initiate a return, kindly contact us at Admin at xxxx

Upon acceptance of your return request, we will provide you with a return shipping label and detailed instructions on how and where to send your package. Please note that we will not accept items sent back to us without prior request and approval.

Should you have any questions or require further assistance regarding your return, feel free to reach out to us at Admin at xxx

Our return policy extends to 30 days, meaning you have 30 days from the date of receiving your item to request a return.

Damages and Issues Upon receiving your order, we kindly request that you inspect it. If you find any defects, damages, or if you have received an incorrect item, please contact us immediately. This will allow us to assess the issue and take appropriate actions to rectify it.

Exceptions / Non-returnable Items Certain items fall under categories that cannot be returned, including perishable goods (such as food, flowers, or plants), custom products (such as special orders or personalized items), and personal care items (such as beauty products). Additionally, we are unable to accept returns for hazardous materials, flammable liquids, or gases. If you have concerns or questions about the return eligibility of a specific item, please don't hesitate to get in touch with us.

Please note that we do not accept returns for sale items or gift cards.

Exchanges If you wish to exchange an item for a different one, the most efficient process is to initiate a return for the item you have and, once the return is approved, make a separate purchase for the new item.

European Union 14-Day Cooling Off Period In compliance with European Union regulations, if your merchandise is being shipped to the European Union, you have the right to cancel or return your order within 14 days, for any reason and without the need for justification. We require that the item is in the same condition as when you received it—unworn or unused, with tags, and in its original packaging. You will also need to provide the receipt or proof of purchase. In alignment with our extended returns policy, Liquid London extends this period to 30 days, with the same conditions applied.

Refunds Once we have received and inspected your return, we will promptly notify you of the approval or denial of your refund. If your refund is approved, it will be processed automatically to your original payment method within 10 business days.
Please keep in mind that it may take some additional time for your bank or credit card company to process and post the refund to your account. If more than 15 business days have passed since your return was approved, please do not hesitate to contact us at Admin at xxx We are here to assist you.

No mention of them refusing to follow UK law... So be very careful.

3 September 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for taking the time to explain your experience in detail. We're genuinely sorry that the returns process was not as straightforward or timely as it should have been, particularly regarding the return instructions and communication after your parcel was sent back.

We also take your concerns regarding our returns information and the original delivery charge seriously. We certainly do not intend to disregard customers' statutory rights.

Please contact our Customer Service team and ask for Diane, who will personally review your return, refund and original postage charge to ensure everything has been handled correctly.

Love LL team!

Rated 5 out of 5 stars

Special mention to Nikki for being…

Special mention to Nikki for being responsive & pro-active to recover my lost order !..Thank you so much Nikki

3 September 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! We're sorry your order went missing, but we're delighted Nikki was able to step in, be proactive and get everything sorted for you.

We'll make sure your special mention is passed on to Nikki—she'll be so pleased to hear it!

Thank you for your patience and for taking the time to recognise her fantastic service.

Love LL team!

Rated 3 out of 5 stars

First order was lost by Evri contacted…

First order was lost by Evri contacted Gareth who was great and re sent it with royal mail

3 September 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! We're sorry your original order was lost in transit, but we're delighted Gareth was able to step in and get a replacement sent out quickly with Royal Mail.

We'll be sure to pass your kind feedback on to Gareth—he'll really appreciate it!

We hope you're loving your order, and thank you for your patience and support.

Love LL team!

Rated 1 out of 5 stars

The fragrance is weak and does not…

The fragrance is weak and does not last. Ultimately a cheap product in every way.

3 September 2026
Unprompted review
Liquid logo

Reply from Liquid

We're really sorry to hear you were disappointed with your fragrance. A weak scent that doesn't last certainly isn't the experience we'd expect, as our fragrances are formulated to be noticeable and long-lasting.

There could potentially be an issue with the individual bottle or batch, which we'd really like the opportunity to investigate.

Please contact our Customer Service team and ask to speak with Diane, who will be happy to look into this personally and see what we can do to turn your experience around.

Love LL team!

Rated 5 out of 5 stars

Great product my first one got lost so…

Great product my first one got lost so rizwan y helped me out and sent another one and yes it is a great smell so yes again will be buying more

2 September 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! We're sorry your original parcel went missing, but we're delighted Rizwan was able to step in and get a replacement sent out for you.

Even better to hear you're loving the fragrance and already planning to come back for more! We'll be sure to pass your kind words on to Rizwan—he'll really appreciate them.

Thank you for your support!

Love LL team!

Rated 5 out of 5 stars

Ordered Pheromone Perfume V1 which was…

Ordered Pheromone Perfume V1 which was lost by Evri. Contacted Liquid London. Hassan was amazing. After explaining him everything I got replacement sent the same evening. Hope Evri will deliver it this time. Thanks again to Hassan !

2 September 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! We're sorry your original parcel was lost in transit, but we're delighted Hassan was able to step in and arrange a replacement for you so quickly.

We'll be sure to pass your kind words on to Hassan—he'll really appreciate them! Fingers crossed for a smooth delivery this time, and we hope you absolutely love your fragrance when it arrives.

Love LL team!

Rated 5 out of 5 stars

Absolutely banging smell

I don’t normally review im too lazy but this is something else.. smells unbelievable like nothing I’ve smelt before and my Neice even said she could smell it before even walking up to me so she didn’t even have to be near me. Absolutely banging.. hopefully will help me find my next victim 🤣🤣🤣

2 September 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for this review—we love it! The fact we managed to get a review out of someone who admits they're normally too lazy to leave one is a win in itself!

And your niece could smell you before she'd even reached you? That's exactly the kind of scent presence we love to hear about!

We're so happy you're loving it. As for finding your next "victim"... we'll leave that part in your hands! 😂

Love LL team!

Rated 1 out of 5 stars

I recently purchased a bottle of his…

I recently purchased a bottle of his perfume and the sprayer does not work very disappointing and for me a total waste of money which I cannot find out how to get my money back or get an exchange

2 September 2026
Unprompted review
Liquid logo

Reply from Liquid

We're really sorry to hear you've had an issue with the sprayer, and we completely understand how disappointing this must be.

Diane from our Customer Service team has reached out to you directly to get this resolved. If you haven't received her email, please check your junk/spam folder in case it's landed there and respond when you can.

We'll be more than happy to help get this sorted for you.

Love LL team!

Rated 5 out of 5 stars

Wonderful

Wonderful, professional care and pure concern from Gareth at Liquid London, when postage and courier problems have occurred. And these were not even a fault of Liquid London! TWICE now Gareth has been swift to get on top of the couriers and for me to be able to have my gorgeous Liquid London For Her V1 Pheromone Perfume . . and with such polite communication. I totally recommend Liquid London as a lovely company 😇

2 September 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for such a wonderful review! We're delighted Gareth has been able to step in and help on both occasions, especially when the courier problems were outside of our control.

It's fantastic to hear how much you appreciate his quick, professional and caring service, and we'll make sure your lovely feedback is passed on to him!

Most importantly, we're so happy you're loving your fragrance. Thank you for your patience, your recommendation and your continued support!

Love LL team!

Rated 5 out of 5 stars

I love Liquid london fragrances

I love Liquid london fragrances, they make you feel so confident and i always get so many compliements when i wear it
My most recent order went missing with Evri, i spoke with Gareth at customer service , he is my angel and sorted my order being resent out very quickly so i had my perfume for my girls holiday (IYKYK)
Thank you Gareth, you life saver!
And to anyone wondering whether they should try the Liquid London range? Go for it , it does not disappoint

2 September 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for this amazing review! We're absolutely delighted to hear how confident our fragrances make you feel—and we LOVE that the compliments keep coming!

We're sorry Evri managed to misplace your latest order, but thank goodness for your angel Gareth! We're so pleased he got your replacement sorted quickly and, most importantly, made sure you had your perfume in time for the girls' holiday… IYKYK! 😉

We'll make sure Gareth sees this—what a lifesaver!

Love LL team!

Rated 5 out of 5 stars

The scent smells great and last long

The scent smells great and last long. Many thanks to Adam for helping me with the package that gone wrong. 5 star customer service. I recommend this company to everyone

1 September 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your fantastic review! We're delighted you're loving the fragrance and finding it long-lasting.

We're also so pleased Adam was able to help get everything sorted when there was an issue with your parcel. We'll be sure to pass your lovely feedback and 5 stars on to him!

Thank you for recommending Liquid London—it really means a lot to us.

Love LL team!

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