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Crumb Reviews 

23,326
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 2,763 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product for providing peace of mind and protection for their pets, highlighting its unique features and effectiveness. The user experience is consistently described as easy and straightforward, from setting up accounts and activating tags to navigating the website. Many also commend the service for its efficiency, quick replacements, and supportive team, making the overall process smooth and reassuring. However, some customers also noted significant dissatisfaction with unexpected subscription charges and unclear payment processes. Many customers expressed concerns regarding initial offers of "free" tags, followed by automatic debits for monthly subscriptions. Reviewers expressed frustration over hidden fees and the lack of transparency regarding ongoing costs.

What people talk about most

Product

Users describe positive interactions with the product, often expressing peace of mind regarding their pet's... See more

User experience

Customers consistently note positive experiences with user experience, finding the website and app easy to... See more

Subscription

People report negative experiences with subscription, often expressing frustration and feeling misled by... See more

Service

Consumers find service to be ambiguous, with many reporting that while tags are advertised as free, they are... See more

Payment

Reviewers mention negative feedback about payment, primarily due to unauthorized and unexpected charges for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Paid $4 USD for the tag. After I completed the activation I was surprised to receive a receipt for a $11 per month "Premium" subscription. I did kot realize I was subscribing. Premium has lots of add... See more

Company replied

Rated 4 out of 5 stars

Excellent idea that has now developed into a wonderful product that should remove any heart ache if your pet goes missing. The whole experience was seamless, from loading the app to updating the pr... See more

Company replied

Rated 4 out of 5 stars

Ordered the free tags with no issues. Set up crumb account easy enough. It was explained about monthly fees so no idea why some complaining. It not expensive and extra peace of mind if needed. I t... See more

Company replied

Rated 4 out of 5 stars

Ease to activate. User friendly guidance and information for either premium or base account activation. Strong wire link to the tag to avoid easy detachment of tag.

Company replied


Company details

  1. Pet Store

Written by the company

Protect your pet with a custom-made aluminium smart tag with QR technology, giving them the best chance of being found.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

23K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 79% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.3

All reviews

(23,326)

2,601 reviews in the last 12 months

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Rated 1 out of 5 stars

BEWARE OF THESE

I signed for a free raf paid £3. I never had option for olans. Yhis month they took £9 from my account without permission and I am now fighting to get my money back. Not happy with them at all and certainly wont recommend them as they help theirself to your money. WARNING TO ALL.

21 July 2026
Unprompted review
Rated 1 out of 5 stars

Feel scammed$9:95

$9:95, been coming out of my account on the monthly I don't appreciate that I was not told about these fees so I am cancelling

23 July 2026
Unprompted review
Rated 1 out of 5 stars

Thieving Company

Thieves. Have taken money twice from my account without my consent. I have blocked payments with my bank. Binned the tags, never set up any details with them to start with. No way to contact them. They want £9.95 to cancel a subscription I never set up!! I want a refund.

29 May 2026
Unprompted review
Rated 1 out of 5 stars

Crumb subscription rip off

Joined Crumb, was promised 99p per mont for premium service.
First month charged £4.95 let it go, then charged £4.95second month. So cancelled subscription hopefully.
Cheeky buggers !!!
Hate these scammers.

22 July 2026
Unprompted review
Rated 5 out of 5 stars

I made an error a silly mistake by not…

I made an error a silly mistake by not reading the details properly. This was sorted out very quickly 👍 please be careful when completing the form.

22 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the shoutout! We're glad to hear everything got sorted quickly.

Rated 5 out of 5 stars

So far so good

Received the Crumb tag in the mail within 2 days of ordering it. Easy process with activating the tag. No pressure to sign up to a monthly subscription.

22 July 2026
Unprompted review
Crumb logo

Reply from Crumb

So glad to hear everything's going smoothly! Fast delivery and easy activation are what we aim for. Thanks for the support!

Rated 1 out of 5 stars

They don't respond

You can't cancel it won't let you! You gone back support and they don't respond it is a cash grab I had to enter a fake debit card number to be able to not be charged for this garbage

21 July 2026
Unprompted review
Rated 5 out of 5 stars

Pebbles is my support animal

Crumb has helped me find my fur baby successfully a few times. She loves seeing the sunlight and heads for the hills. I definitely trust Crumb with my babies.

1 July 2026
Unprompted review
Crumb logo

Reply from Crumb

So glad to hear Crumb has helped you reunite with Pebbles! It’s wonderful that she loves exploring the great outdoors. Thanks for trusting us with your precious pets!

Rated 2 out of 5 stars

£9 hidden monthly subscription, unimpressed...

All read great on a facebook ad and I ordered one. On receipt of tag I noted a paper slip giving set up instruction with no info of any ongoing charges. If you do not act directly you will get bombarded by emails to activate the tag immediately, one of which said:-There's one more important thing you need to do.At the end, you'll see an option for enhanced protection, which 80% of pet parents go for. Some don't, and that's totally fine. Either way, thanks for joining our incredible community!
At no time during activation does it explain there is a recurring £9 monthly subscription and activation process requires payment details which i simply assumed was to cover any selected add-ons. My wife noticed the £9 payment from our bank account yesterday. Very disappointing and expensive I thought, verging on a con as others have said during reviews by the insistence of the emails once tag received. Great idea but...

20 July 2026
Unprompted review
Rated 1 out of 5 stars

This is a scam

This is a scam! Ordered free tags and gave credit card details for postage. Crumb then decided to take a monthly fee although I hadn’t signed up for the service. I’ve cancelled the so called subscription however they are employing delaying tactics to refund my account. It’s small beer but it’s the principle and I would advise anyone considering signing up to
give this company a wide berth.

21 July 2026
Unprompted review
Rated 2 out of 5 stars

Crumb helped themselves to my bank

Crumb appeared to be the magic wand and amazing and a small initial fee was paid. However without authority they have helped themselves to my bank account and withdrawn money without giving me any notice or reason or even asking. I'm shocked to think a company you trust can just help themselves

10 July 2026
Unprompted review
Rated 1 out of 5 stars

Scam, con, dont do it

Not pleased. I signed up for these 'free' tags 'just pay postage' a few months ago. Put them on my cat and dog seemed like a good idea. Then I noticed today a payment was due for crumb and 1 came out last month and the month before for 6 pound odd. I never subscribed for anything. Logged on and it does indeed say premium but I've never agreed to go premium and I cant get in touch as the AI bot cant do anymore than fail to send a message to I assume a none existent team. Its a scam. I would be pleased if they would contact me and refund my money back

20 July 2026
Unprompted review
Rated 1 out of 5 stars

Don’t order unless you’re happy to pay £9 every month…

Only sign up to this company if you’re happy to pay a £9 monthly subscription.
I wish I’d come on here and read reviews before ordering the tag as it’s been a total waste of time and money. Firstly they sent a tag with the scanning instructions written in Spanish! No idea why as I live in the UK! So I contacted them and they sent another.
Then I was incredibly careful registering the tag after reading here how everyone had mistakenly been signed up for premium when they didn’t need or want it…..but still it charged me £9 as there is no option to change it. I went through the app trying to find how to cancel, but eventually had to email them. They replied with a description of how to cancel and I did just that. They confirmed my premium subscription is cancelled, but have not agreed to refund me the £9
I think the concept of the premium is good if you have a dog with poor recall, or one with a reputation for running off, but my dog is 12 years old, has great recall and doesn’t leave my sight.
Please don’t order one unless you’re happy to pay every month!
I

20 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Emma, thank you for your feedback and we have noted all of your comments. We sincerely apologise if your Crumb experience wasn't up to standard. We have now sent you a Personal Note and from this note you can email us back directly if you do have any further questions. Any charges have also been refunded. We are here to assist you. With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

Not free as its claims

Shocking, tag arrived and followed the activation link. Then immediately got billed £9 for premium which I did not sign up too. Wish I read the other comments before purchasing this, it is not free and info very misleading. Emailed and got nowhere.

20 July 2026
Unprompted review
Rated 1 out of 5 stars

Nothing is free, misleading from Crumb

Crumb advertised a free tag for pets, I couldn’t compete the procedure. They have taken 4 pays of £4.99. Contacting the company is virtually impossible they say I would get a code, after email after email nothing. Any company that can’t be called by phone. Buyer beware.
I have found the website to cancel the payment, but they charge £9.95 for the privilege

20 July 2026
Unprompted review

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