BE FORWARD レビュー 

Purchased a premium vehicle and despite sending multiple emails with specific questions I just get generic responses stating the status will be updated when there is progress. No updates since the CAP was issued and no answers to any questions I have asked. Quite dissatisfied especially after initially hearing good things about Beforward. Not how I expected things to go, given Japans reputation for efficiency. Unlikely to recommend or use again. Ref CE654392

Reference Number: CD842937
Payment Date: 11 August

I wish to formally express my serious dissatisfaction with the service I have received from BE FORWARD Japan regarding reference number CD842937.

My experience has been extremely frustrating and disappointing due to unreasonable shipping delays, the cancellation of a confirmed booking despite payment having been made, and the continued lack of satisfactory progress with my vehicle shipment.

I made the required payment on 11 August, following confirmation of the booking. However, despite this payment and the confirmed booking, I subsequently experienced a cancellation, which raises serious concerns about the reliability and management of your booking and shipping arrangements.

To make matters worse, my vehicle's status continues to show TBA, while the shipping information indicates Preparing on CAP. This situation has left me uncertain about when my vehicle will actually be shipped or whether there is any concrete shipping arrangement in place.

I find it unacceptable that after making payment and receiving confirmation, I am still facing uncertainty, delays, and a lack of clear information about my vehicle.

Customers choose BE FORWARD Japan with the expectation of professionalism, transparency, reliability, and timely delivery. Unfortunately, my experience has fallen significantly short of these expectations.

I therefore request the following:

A clear explanation as to why my confirmed booking was cancelled despite payment being made on 11 August.
An explanation for the prolonged shipping delay.
A clear update on why the vehicle remains at TBA and is showing Preparing on CAP.
Confirmation of the actual shipping schedule and a realistic estimated departure date.
An appropriate resolution and assurance that this matter will be handled urgently.
I do not consider generic responses or repeated status updates sufficient. I need clear answers, accountability, and concrete action.

BE FORWARD Japan must recognise that customers' money, time, and trust deserve respect. It is extremely disappointing to experience this level of uncertainty after fulfilling my payment obligations.

I expect management to investigate reference number CD842937 urgently and provide a satisfactory written response.

I hope this complaint receives the serious attention it deserves.

Like many others, my first attempt to buy through BE FORWARD hit a car that had already sold, because the listing wasn't updated. Nobody told me. I only found out when I saw my payment sitting in a "Deposits" tab and emailed them. They never offered to send it back to my bank. I planned to buy from them anyway, so I let it go.

Round two: On September 2nd I bought a 2018 Toyota Vitz for USD $7,528. I specifically wanted something under 50,000 km, and this one was listed at 48,928km.

A few weeks later, new photos appeared in the CAP tracking. The odometer read 61,844 km, almost 13,000 km more than listed, and there was damage that wasn't in the original listing. BE FORWARD said the supplier entered the wrong information and asked whether I wanted to cancel or still ship.

I agreed to ship only if it arrived before 2027. In my case, a 2027 arrival means an extra USD $8,159.92 in customs duties (about $14,314 total, up from $6154). The rep said it would arrive in January or February 2027, so I told them to cancel.

Their response: a 20% cancellation fee, and the remaining 80% stays on their site as a "deposit" instead of going back to my bank. Being so fedup, I agreed, but later followed up disagreeing to the 20% and the "deposit".

So they listed wrong mileage and left out damage, admitted it, offered me cancellation, and I'm the one paying a penalty and can't get my own money back. Still ongoing. I'll update.

Invoice no: 4008293
Ref#: CE442358

TL;DR: BE FORWARD listed a car at 48,928 km. Later photos showes 61,844 km plus undisclosed damage, and they admitted the listing was wrong. It can't arrive before 2027, which would add about $8,160 in duties, so I cancelled. They want a 20% fee and to keep the other 80% as site credit instead of refunding me. This is also the second time they've held my money as a "deposit".

Ordered a car in August this is now going to be solid 3 months the car has not yet been shipped the vessel it was allocated too and the bill of lading and invoice disappeared from the cap and it went back to preparing vessel after 2 months and some weeks of waiting. And no explanation has been made about this as a first time user of BEFORWARD I don’t recommend poor communication prolonged delivery . Ref :CD808218

I found an agent from Beforward who really helped me through all my purchases. Been a Beforward customer since 2021.

Buying from BE FORWARD? Keep all your payment proofs and confirm availability in writing BEFORE sending money. My car was sold after I paid, and my refund is still pending.
The local agent in Saint Lucia, has only told me that the process takes time and no longer replies to my messages. This is not acceptable.

Major mechanical faults and a practically unusable warranty. Very disappointing experience.

I purchased a low-mileage 2012 Daihatsu Move Conte from BE FORWARD Japan, with just 27,627 km recorded.

The original BE FORWARD advertisement included a Japanese auction inspection sheet grading the vehicle 4, which, combined with its exceptionally low mileage, gave me confidence that I was purchasing a vehicle in good overall condition.

Unfortunately, the vehicle had serious mechanical issues, including a faulty CVT gearbox and a completely seized turbocharger.

The gearbox fault was discovered during the vehicle’s very first road journey to its UK MOT. As an imported vehicle, it required preparation, an MOT and DVLA registration before it could be driven normally on UK roads.

BE FORWARD’s own invoice recorded 27,627 km, while the MOT certificate showed just 27,665 km. That’s only 38 km (24 miles) difference, demonstrating how little the vehicle had been driven.

Despite this, BE FORWARD rejected my warranty claim because faults must be reported within two days of receiving the vehicle. This is an extremely impractical requirement for international buyers when mechanical problems cannot necessarily be identified without road testing.

I was left paying over £1,600 for a replacement gearbox and import charges, excluding installation costs, purchasing the replacement directly from BE FORWARD themselves.

What made the experience particularly frustrating was their handling of my complaint. After explaining the circumstances, I was asked to provide purchase receipts and told management would consider reimbursing the replacement gearbox cost.

I supplied the requested evidence, including official mileage records, the MOT certificate and a detailed timeline. However, BE FORWARD subsequently rejected both my warranty claim and any goodwill reimbursement, then closed the case.

I understand their warranty conditions are published, but I hadn’t appreciated just how little practical protection they offered against faults that could only be discovered once the vehicle was driven.

Extremely disappointing vehicle quality, warranty limitations and customer support.

I would strongly advise anyone considering importing through BE FORWARD to carefully examine the warranty terms and understand the potential financial risks involved.

Unfortunately, based on my experience, I cannot recommend them.

Edited to include reference number:
Reference number CB527761 (BFW)

Update – 2 November 2026:

Following BE FORWARD’s public response on 22 October requesting my reference number for further review, I updated this review to provide the requested information.

Reference number: CB527761 (BFW)

Unfortunately, despite providing exactly what was requested, I have received no further response or update.

This is particularly disappointing as BE FORWARD had already raised the possibility of reimbursement during my original complaint, before ultimately refusing any assistance and closing the case.

Their public response once again gave the impression that my concerns would be reconsidered, but so far there has been no follow-up.

I feel this further reflects my disappointing experience with their customer support.

Update – 3 November 2026:

Following my review, BE FORWARD publicly requested my reference number so they could forward my concerns for further review.

I provided the requested information, hoping that my complaint might finally receive further consideration.

Their latest response simply states that their Sales Team has already communicated with me regarding my case.

Yes, they have communicated with me, but that communication consisted of rejecting both my warranty claim and my request for goodwill reimbursement before closing the case.

Their latest response provides no indication that any additional review has actually taken place, despite their earlier public offer to forward my concerns.

Unfortunately, this has only added to my disappointment with how the complaint has been handled.

BUY AT YOUR OWN RISK! SERIOUS MISREPRESENTATION AND NO ACCOUNTABILITY
Vehicle: 2017 Mercedes-Benz E220d
Reference: CC781555
I strongly discourage anyone from buying from BE FORWARD. My experience has exposed serious concerns about the company's integrity, transparency, customer protection and accountability.

I purchased a Mercedes-Benz advertised at 45,000 km, only for authorised Mercedes-Benz diagnostic and service records to reveal approximately 451,000 km — a shocking 406,000 km discrepancy! The vehicle also arrived with extensive undisclosed mechanical defects, despite a clean inspection report.

Even more disturbing has been BE FORWARD's handling of the complaint. Despite compelling technical evidence, the company has failed to take meaningful responsibility, conduct a satisfactory transparent investigation or offer an acceptable resolution.
Instead, my experience has been characterised by procedural interference, frustrating delays, evasive handling and apparent tactics designed to exhaust the customer into abandoning the claim. Such conduct is particularly troubling when the company knows that international customers face expensive and complicated cross-border legal action.

In my experience, BE FORWARD's customer protection and accountability systems are not meant to serve the customers and don’t work. The company's response gives me little confidence that protecting its reputation or restoring customer trust is something they are worried about. Once something goes seriously wrong, YOU ARE EFFECTIVELY ON YOUR OWN!

The delivery service through AVECS - use your own delivery service or else you will be dissapointed. I have seen very strange tactics. again no accountability. DO IT AT OWN RISK. CHECK ONLINE REVIEWS.

A WARNING ABOUT THE BE FORWARD WARRANTY: Do not assume purchasing their warranty guarantees protection. Based on my experience, I have serious doubts about obtaining payment even for a legitimate, well-supported claim. I would not recommend spending additional money on it.

My verdict: BUY AT YOUR OWN RISK. I have completely lost confidence in BE FORWARD and strongly recommend considering other exporters with demonstrable integrity, reliable inspections and genuine after-sales accountability.

A reputable company is measured not by how quickly it takes your money, but by how responsibly it acts when something goes wrong. In my experience, BE FORWARD has failed that test.

After spending about US27,000.00 importing this vehicle, i am now on an cross boarder litigation or legal exercise having to appoint two legal practictioners, one in Harare Zimbabwe and one in Tokyo. YOU CAN IMAGIN HOW BRUTAL THIS IS.

I ORDERD AND PAID FOR SUZUKI CARRY ON 25TH -AUG-2026 I HAVE EMAILED BE FORWARD QUITE A FEW TIME IN THE LAST MONTH RE GETTING MY VEHICLE SHIPPED TO THE UK UP TO NOW I HAVE NOT GOT A DATE WHEN IT WILL BE SHIPPED .ITS A SHAME AS I WAS HOPEING TO BUY MORE VEHICLES IN THE FURTURE FROM YOUR COMPANY I HAVE BEEN BUYING VEHICLES FROM JAPAN THE LAST 10 YEARS USEING OTHER COMPANYS THIS IS LEAVEING A BIT OF A BAD TASTE HOPEFULLY WITH WITH THIS EMAIL YOU WILL BE ABLE TO LOOK IN TO IT FOR ME. THE INVOICE NUM 3998828. REPLY TO EMAIL THAT BE FORWARD SENT TO ME TODAY FROM BEFORWAD 16TH OCT REGARDING MORE INFORMATION THE REF NUMBER FOR MY PURCHASE IS CD04 1064 .INVOICE NUM 3998828.

Very disappointed with the way they manage the whole process. A week after payment, and after I wrote to them requesting an update, they told me that the car had been sold to another customer. Now I don’t know what to do, if requesting a full reimbursement or looking for an alternative vehicle. Do not trust Be Forward. They have a terrible customer service.

I bought a cooper mini from befroward Japan in the month of may car arrived UK
With break 80 percent gone. The most painful was the four tyres completely worn out holes everywhere

[BE FORWARD] Shakar CC609601 Mini Cooper (United Kingdom/Southampton + Customs Clearance via Southampton)

What was displayed is different from was shipped to me
This is the like fraud because the CONDITION SHEET and the PHOTOS on your websites shows and says tyres were okay before purchasing.

Send my complaint to befroward
Their reply was "our rehemburmesnt does not cover it

After looking at their policy online
Is says that when a customer is informed of any fault before purchasing a car and they went ahead and buy befroward will NOT be liable to rehemburmesnt.

In my case I was not informed
The condition sheet show tires were okay
Car arrived in the UK the BREAk and tyres damaged.

I have send several emails to them
I initially they asked me to send the cost of repair
After sending it they started giving excuses of their reimbursement policy.

please reply and issue a refund for the tires to be replaced

Waiting 13+ weeks for my car to be booked onto a boat that is far to long and they stop responding to my emails. Ref:CD441443

C'est avec satisfaction que je vous informe que le véhicule Liteace van 2005 est arrivé en RDC sans problème et je suis content d'en avoir. Que vive Beforward japon, que vive notre partenariat. Merci

Hello,

Greetings, Sales team. It’s very absurd that BeForward has lately been losing credibility. The whole number one company has reduced itself to selling third-party vehicles, while these same companies end up selling their vehicles locally. If they (third parties) have the capability of selling their products locally, then why is BeForward frustrating us by first receiving our payments, knowing that the refund process favors them, and subsequently forcing us to accept replacements, which feels dictatorial?

Secondly, customer care has completely deteriorated these days. There are poor and slow updates on payment and shipping confirmation. Especially my order from Thailand dated 18 Aug 2026 to date no ETD from booking department.

Thank you, and I hopefully pray 🤲🏾 for improvement in customer satisfaction.

Terrible service doesn’t even deserve one star I purchased an Aristo back in Aug they ended up selling it to someone else without letting me know just left me in the dark. I asked for a refund and their customer service is terrible never answered till I texted 5 times and said if I wanted to purchase another car I said no they said it would take 5 days to refund. It’s been a month and I have gotten no response and I’ve been sending messages for a follow up and tried contacting different people from be forward. Would recommend to avoid at all cost take the time to find another agent terrible customer service

Everything was smooth easy and straight forward. The way the vehicle was on photos that’s how it came. Also I loved the quick response from the Japan and Tanzania team. I didn’t like the delay in feedback from the Zambian Beforward team, I hope they can improve their services.

Trust pilot is effective in that, once you upload a review it is updated within seconds

Le véhicule est arrivé mais beaucoup de pièces sur la photo manquent dans le véhicule. Je fais recours à Beforward Burundi mais sans suite

I used beforward.jp all my life and my recent purchase that was received came with a transmission issue which was not documented on the condition sheet. I only bought the vehicle because the condition sheet was clean and when I received it I had to replace the transmission at my cost which was totally unfair to me I reached out to beforward.jp and no help was giving As a long-term customer of beforward.jp, I am writing to express my dissatisfaction regarding a recent vehicle purchase. Upon delivery, the vehicle exhibited a transmission issue that was not disclosed in the inspection report. I relied on the accuracy of the condition sheet when making this purchase, yet I was forced to incur the full cost of replacing the transmission. My subsequent request for assistance from beforward.jp went unresolved, which I find to be an unacceptable outcome. As a loyal customer that was disloyal on beforward part.

I just want to thank Beforward. jp for the excellent customer service during my vehicle purchasing process. Also the condition of my vehicle is perfect from suspension, fuel consumption and that I would like to say that I will be back for more simply because Beforward is the best and their service is far above the rest.