Missguided Reviews 

51,422
TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Evaluating 231 reviews, most reviewers were let down by their experience overall. Customers frequently complain that the online ordering process is extremely frustrating, citing missing packages, unrecognised order numbers, hidden brand origins, and severe delivery delays. People also experience receiving very poor quality products built with cheap materials that look completely different from the online website photos. Additionally, consumers struggle with a complicated return system, broken web portals, having to pay for return shipping, and facing major issues trying to get their money back. However, some customers also noted that certain clothing items were neatly folded, made well, and featured decent quality fabrics.

What people talk about most

Return policy

Clients share profound dissatisfaction with the return policy, citing an excessively complicated and... See more

Product

People report disappointment with product quality and sizing issues. Reviewers consistently express... See more

Order

Reviewers mention negative feedback about order processes, highlighting severe delays and missing items. Many... See more

Refund

Users describe negative interactions with refund experiences, reporting long delays and unresponsiveness.... See more

Quality

Customers consistently note negative experiences with quality, highlighting that items are cheaply made from... See more

Reviews shaping this summary

Rated 1 out of 5 stars

This site is fraudulent! I needed to return an item and the website would not except my details it kept crashing, after trying and trying when It finally started to work again it was too late to retur... See more

Rated 1 out of 5 stars

Never had such a complicated return policy EVER. Considering these were Shein items, how is it so complicated to return items? Shein told me my Missguided items had been delivered returning Shein ite... See more

Rated 1 out of 5 stars

Would not give 1 star if there was this option. Absolutely dreadful customer service. DO NOT ORDER FROM THIS COMPANY! I sent a return nearly 2 months ago and still chasing it up. Emails back and forth... See more

Rated 1 out of 5 stars

I did not receive my item. I have been waiting since 11th August and have tried to contact customer service via email and Facebook - with absolutely no response. I would like a full refund. Absolutely... See more


Company details

  1. Women's Clothing Store

Information provided by various external sources

WE ARE MISSGUIDED. We are an empowering, bold and original online fashion brand, inspired by real life. We design and create product inspired by you - our customers, our friends - and the biggest global touch points: the catwalk and the hottest celebs. We are not fast fashion, we are rapid fashion, and with exclusive in-house designs and the freshest threads dropping every single day, we are the only one-stop shopping destination you need. We create a killer product offering for the dreamers, believers and night lovers at unbeatable price points, and take the risks no one else dares to take. We champion our customer and everything she stands for, and we want to instil a confident, positive and aspirational brand image she can come back to time and time again. With collections for every aspect of her non-stop lifestyle, and global competitive delivery, we’re here for when the good times roll. And most importantly, we believe shopping is a right, not a luxury, so we aim to deliver the biggest trends at the most affordable prices, on a global scale. We are Missguided, We are real. And we do things the Missguided way.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

51K reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

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1.3

All reviews

(51,422)

212 reviews in the last 12 months

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Rated 1 out of 5 stars

Still waiting for my refund

Still waiting for my refund. It’s been about a month!!!! I have emailed their customer service for the 10th time who have said I need to email proof off my return which I did. That was two weeks ago no reply!!!

Definitely some fraud going on and by looking at all the same reviews we all in the same boat. Absolutely disgusting company full of shit!!! I’m going to send another email to their customer services and it ain’t gonna be nice!!!
Do not shop from these scamming bastards !!!!

27 July 2026
Unprompted review
Rated 1 out of 5 stars

I did not receive my item

I did not receive my item. I have been waiting since 11th August and have tried to contact customer service via email and Facebook - with absolutely no response. I would like a full refund. Absolutely horrendous and will not be using them in future

11 August 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY FROM MISSGUIDED

DO NOT BUY FROM MISSGUIDED . They are just like their name MISSGUIDED. I returned the items , they are really poor quality and nobody refund me or responded to my email. Before placing an order I email them and they responded but when I asked for refund no answer anymore . Snltty people

10 August 2026
Unprompted review
Rated 1 out of 5 stars

This site is fraudulent

This site is fraudulent! I needed to return an item and the website would not except my details it kept crashing, after trying and trying when It finally started to work again it was too late to return!! THE most frustrating experience ever and they actually don’t care so I would say avoid at all costs

1 August 2026
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

Terrible customer service. Ordered a top. No confirmation email. So I emailed them as there is no number. They responded to my email. I however emailed three further times with the information they requested just to be ignored. Absolute disgusting. Do NOT order!!!

16 August 2026
Unprompted review
Rated 1 out of 5 stars

Would give zero if I could

Would give zero if I could! Absolutely disgusting businesses can scam people, took ages for my order to arrive, which was quite bluntly rubbish! Then when I tried to return a complicated process which is totally unnecessary! DO NOT BUY FROM THIS SITE

20 August 2026
Unprompted review
Rated 1 out of 5 stars

Disgusting service had two missing…

Disgusting service had two missing items in my package reached out to them ours been over one week now no one has bothered to help me I have sent numerous messages I’m still trying to get my refund no one replies won’t order here again bad customer service no number just a message form , bad bad worst customer service ever avoid buying anything here scammers this place needs to be stopped as this is unfair and unacceptable I want my money back

31 July 2026
Unprompted review
Rated 1 out of 5 stars

This is NOT the same company from…

This is NOT the same company from previous years. Trying to arrange a return because product is very poor material and it did take over three weeks to receive order. Still asking how to return item. Is this a scam company!!! Seems like it. My advice is AVOID AT ALL COSTS

10 July 2026
Unprompted review
Rated 1 out of 5 stars

BE CAREFUL

Just to let you know that, if you pay for a purchase and any item of clothes are missing they really don't care, I bought 2 dresses and only one arrived, I contact them and they said can't do nothing and maybe was the carrier problem not them lol so I paid for 2 dresses I will stay with one, if someone buy 3 or 5 items of clothes and only one arrives they will not solve the problem and you're going to lose your money for something that never arrived. So be careful when you buy something in this online shop.

12 August 2026
Unprompted review
Rated 1 out of 5 stars

Not Missguided… SHEIN

Made an order from the misguided website (it’s been a while since I ordered for them) but a dress came up on Google shopping which I loved. Throughout the whole ordering process there was no inkling that this dress would not be shipped from the UK. 2 weeks later the dress arrived in SHEIN packaging! Still disguising themselves as a uk company but your actually ordering from shein. Might as well go direct and get it cheaper. Also no customer service cause does missguided even actually exist?? If you try to contact them you will get NO reply

15 May 2026
Unprompted review
Rated 1 out of 5 stars

This company is a joke

This company is a joke. What is going on with Missguided?
I genuinely thought Missguided was a reputable, trusted company. I’ve placed two separate orders recently, ordering items in different sizes with the intention of returning what didn’t fit.
With the first order, their returns system wouldn’t recognise my order number. I gave them the benefit of the doubt and assumed it was a system error. My second order arrived a few days later and exactly the same thing happened again.
That’s when I looked at the reviews and discovered numerous other customers reporting the same problem. How can so many customers be unable to return goods because their order numbers are suddenly “not recognised”? It makes you seriously question what is going on.
After eventually managing to contact someone about the first order, I had to arrange the return myself directly through Evri, at considerable expense. Three weeks later, I am STILL waiting for my refund, despite providing proof of return.
I haven’t even attempted to return items from the second order because I cannot face going through the same ridiculous process again.
Making it this difficult for customers to return goods is completely unacceptable. I will NEVER order from Missguided again

10 August 2026
Unprompted review
Rated 1 out of 5 stars

Don’t order

Don’t order, it’s impossible to return, I received the returns form (you also have to pay to return) and there was only limited delivery companies they would accept, I went to 3 places that use everi and the return address didn’t exist. I saw the screen and the address would not come up, I went to DHL and UPS had the same issue. They said they would not accept from any other delivery service. Now I am £38 down as I couldn’t return it, just don’t bother.

10 May 2026
Unprompted review
Rated 1 out of 5 stars

AVOID!!!!

I bought some shorts from this company and when they arrived they were so think and poorly made that I requested to send them back. I received acceptance for return with refund and had to pay for the postage myself. It's now 3 months later and despite much chasing I have not received my refund or had any correspondence from Missguided. I am horrified by the utter lack of customer service and poor quality of the products this company provides. I am now out of pocket for the cost of the product and the return postage!
AVOID THIS COMPANY!!!

6 June 2026
Unprompted review
Rated 1 out of 5 stars

Borderline fraud on this website. Beware!

So bad it’s bordering on being a fraudulent website. I sent a return back over a month ago, have a photo from the delivery company of my return in the warehouse (in returns bin) and they still have yet to refund me.

I’m now having to raise a chargeback with my bank and they have stopped replying to my emails.

Avoid this website at all costs. Lots of people are saying the same and I wish I had seen these before ordering. I trusted the old brand name but this is someone else trading as them now and they are appalling.

9 August 2026
Unprompted review
Rated 1 out of 5 stars

Would write 0 if I could

Would write 0 if I could, had issues with even finding the right place to send my returns parcel once figuring out the complicated way to send it back. At my post office the clerk said that it looks dodgy as names didn’t add up and when I went to customer service for this, pretty sure I got an automised or AI response on how to send refunds. Later sent another email to ask for a qr code or something proper to use that would work to be able to send back my refund but never ever got a reply back. Order from shein instead of direct if you must buy misguided but I wouldn’t recommend half the clothes either, terrible quality with no structure just literally shapes of bad quality fabric

15 June 2026
Unprompted review

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