Pure Pet Food Reviews 

16,117
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 4,423 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product's quality, noting significant improvements in their pets' health, such as better digestion, shinier coats, increased energy, and resolution of sensitive stomach issues. Many people report that even fussy eaters love the food, eagerly finishing their meals. Reviewers also highlight the excellent customer service and helpful staff, who provide support with queries and delivery adjustments. However, some people were dissatisfied with the product's palatability, noting that their dogs refused to eat it due to an unappetizing smell or a paste-like texture when rehydrated. A few other people also felt that customer service was unresponsive or unhelpful when trying to resolve issues like lost deliveries, cancellations, or refund requests.

What people talk about most

Product

Customers consistently note positive experiences with product, with many dogs loving the food and eagerly... See more

Quality

Consumers find quality to be positive, with many reviewers praising the food's nutritional value and natural... See more

Delivery service

Users describe positive interactions with delivery service, frequently highlighting its reliability and... See more

Customer service

Reviewers highlight positive aspects of customer service, with many describing it as outstanding,... See more

Staff

Clients share positive opinions on staff, with many reviewers describing the team as friendly, efficient, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy... See more

Rated 5 out of 5 stars

Switched over from a competitor fresh food brand and I've seen such a huge improvement in my dog's gut health and overall energy levels. The dried format also makes it so much easier to store and take... See more

Rated 5 out of 5 stars

I have been using Pure Food for just over a year and I can honestly say it’s one of the best decisions I’ve made. Since using Pure, my cocker spaniel has not had any gastrointestinal issues that she u... See more

Rated 5 out of 5 stars

With such a fussy cavapoo , I fully expected I would be cancelling this after the initial delivery, but NO She ABSOLUTELY LOVES this. We’ve been adventurous with flavours too. Which is a first. The... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

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Replied to 98% of negative reviews

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4.7

All reviews

(16,117)

4,589 reviews in the last 12 months

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Rated 5 out of 5 stars

Since feeding my dog Pure Pet Food

Since feeding my dog Pure Pet Food, her coat is nice and glossy, she loves her food and eats all of it every time.
Feeding is so much more convenient than messing around with frozen food. Also with it being delivered I never run out.

30 December 2025
Unprompted review
Rated 5 out of 5 stars

Willow is fussy cockpoo

My dog is so fussy so I thought I would try this food my dog loves it eats has soon has I put it down for her I love it that you can change the flavour’s every order, I love it it’s all natural food no nasty and it comes very quick is 100%🤩😍 and we love the treats bundle ;-) 😍

23 April 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you for giving Pure a try! We're absolutely delighted your (once) fussy girl is enjoying every meal and that being able to switch flavours is working so well for her.

It's wonderful to hear you're loving the natural ingredients, speedy delivery and treat bundle too! Thank you so much for your kind words and recommendation.

Rated 5 out of 5 stars

My dogs absolutely loves this food

My dogs absolutely loves this food! He pushes his bowl around the room for about 5 minutes after it is empty. Customer service is good and ordering is hassle free. The only tiny niggle I have is the food doesn’t last a month we are short by a couple of days. It would be ideal if I could order to arrive after payday each month.

23 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you Rae for your lovely words about our customer service and ordering process. We're so pleased your dog is loving his Pure meals.

If the bag isn't quite lasting until your next order, please do get in touch with our team. We'd love to help make sure you always have a 5 star experience going forward. Please email us at hello@purepetfood.co.uk with the subject 'FAO Jess' so we can review your plan and help find a schedule that works better for both you and your dog.

Rated 5 out of 5 stars

Perfect product

The delivery is always on time, the quality of the food is great. My dog daisy clears her bowl every meal and chases the bowl around until it's clean. Overall happy with the products

23 July 2026
Unprompted review
Rated 5 out of 5 stars

Fabulous food and the only one my dog…

Fabulous food and the only one my dog will tolerate. From going to the toilet sometimes 5 times a day we are now down to one or two small poos. Shows she is actually absorbing what she is being fed rather that just consuming fillers/bulky dog food with no good nutritional value. I won’t go anywhere else now.

22 July 2026
Unprompted review
Rated 5 out of 5 stars

Happy Meg and owners

The website is easy to use to change my dogs (Meg) preferences for food, she absolutely enjoys the food and has even started playing more and seems to have more energy, the free ball in our last delivery helped. We have seen such a change in her and the information given when we signed up to what it would do for her health appears to have been correct. One happy dog and owners.

22 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you so much for this Wendy! We're delighted to hear Meg is enjoying her meals and that you've noticed such positive changes in her energy and playfulness. It's always wonderful to hear that our food is making a real difference. And we're so pleased the free ball was a hit too!

Rated 4 out of 5 stars

Great food

Great food, smells nice and fresh, not like a lot of dog food! My dog seems to really enjoy it.

22 July 2026
Unprompted review
Rated 5 out of 5 stars

Great Natural Food

Great Natural Food, Sparky my Dog loves it and his Energy is very good.
It is easy to store, Sparky has problems with Pancreatic insufficiancy and his food is formulated by Pure Food for him. I am highly delighted with all the help provided.

22 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you for your review Thomas. We're thrilled that Sparky is doing so well and enjoying his meals. It's especially lovely to know he's full of energy and that his plan is working well alongside his pancreatic insufficiency. We're really happy to hear how supported you've felt!

Rated 5 out of 5 stars

Skye absolutely loves her pure food

Skye absolutely loves her pure food, she is thriving, it is easy to make up and is full of good quality ingredients. I like the fact that you don't need alot of storage space for her bags and its delivered to the door on time. The communication is good and they don't bombard you with emails or texts. I haven't experienced any issues or negativity with pure and I would recommend them.

22 July 2026
Unprompted review
Rated 5 out of 5 stars

A Life Saver !

My sweet little Maltese Dog had been suffering from Small Intestinal Bacterial Overgrowth/Inflammatory Bowl Issues for months. He had Diarrhoea several times a day and I was at my Witt's End.

After some research I decided to try Pure Pet Food and to my utter amazement within days his tummy problems stopped and his stools became firm and he no longer felt the need to empty his bowels several times a day.

Prior to that he had been eating good quality dry kibble from well-regarded high-end brands which were meant to be hypoallergic and especially designed for sensitive tummies but they had no effect whatsoever.

He has now been eating Pure for a few months and I have had reason to contact the Customer Services Department several times for advice as I am trying to cut down the amount of Chicken that he eats because of the tear stain problems often associated with fowl.

Their Customer Services are some of the best that I have ever had the pleasure of dealing with, sending me free samples of other recipes for him to try and he is now able to eat the Lamb as well as Chicken and I am just about to receive a Salmon recipe to try as well, with the hope that I can gradually wean him of Chicken altogether.

They take time to understand a problem, give good advice, are very pleasant and certainly to go out of their way to help.

After all that, I would also like to add that he loves the food. I prefer to add significantly less water than stated on the packet so that it forms a firm cake which I can chop up and it gives him something to bite on.

Highly recommended.

1 May 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you so much for taking the time to share your journey Morag. Your lovely Maltese has been through a lot, but we're absolutely delighted he's now feeling so much more comfortable and enjoying his meals again.

We're also really happy that our customer service team has been able to support you in finding recipes that work for him. Every dog is different, so we're always happy to help owners tailor their plans to suit their individual needs.

It's great you've got a consistency that is works well for him. That's one of the great things about Pure, you can adjust the water to find the texture your dog enjoys most.

Thank you again for your incredibly kind words. They mean the world to our whole team!

Rated 4 out of 5 stars

Good service reliable delivery

Good service reliable delivery
But very expensive. But both my dogs love it and are thriving.

22 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you for your review Lorraine. We're thrilled you think our service and delivery is reliable and that both of your lovely dogs are thriving since being on Pure.

We'd love to help make sure you always have a 5 star experience going forward. Please email us at hello@purepetfood.co.uk with the subject 'FAO Jess' so we can look into the cost of your plan for you.

Rated 1 out of 5 stars

Dogs blood sugar off the chart

Dogs blood sugar off the chart! Listed as a diabetic on the plan, and supposedly formulated for diabetic dogs....its not a good experience

22 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Jude,
Thank you for taking the time to leave us a review and share your feedback. We're sorry to hear that you've had this experience and appreciate you bringing your concerns to our attention.
Just to clarify, we do not market or formulate Pure specifically as a diet for diabetic dogs. Our recipes are suitable for dogs with insulin-managed diabetes, but, as with any medical condition, every dog is an individual and no single diet will be suitable for every pet. Any dietary changes for dogs with diabetes should always be made alongside veterinary guidance and close monitoring of blood glucose levels. 
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like the opportunity to review your dog's feeding plan and better understand what happened so we can look into this with you personally.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to investigate this further.
Thank you again for taking the time to share your feedback.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Providing honest and informative dietary information

My 5 year old black lab Clemmie has been thriving on Pure Pet Food for quite a long time now. I originally turned to them for help with her sensitive stomach issues and the recipes suggested have proved ideal.
I have always enjoyed excellent customer service and received the same high standards when recently enquiring about Clemmie’s brother Ziggy who has been diagnosed with Mast Cell Tumours. Daisy went above and beyond to help us make the best decisions going forward regarding Ziggy’s diet. She was totally honest in her approach and did not once suggest products that ‘may help’ just to secure a sale. Daisy totally recognised the need for a tailor made diet to support Ziggy in his cancer journey because Pure genuinely care about their four legged customers and their owners. For now Daisy has offered useful information on one of their products which we feel provides an interim solution while we explore further options. Thankyou to everyone at Pure.

21 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Sharon! Thank you so much for taking the time to write this review.

We're so pleased Clemmie has been thriving on Pure and that her sensitive stomach is well managed.

We're also really glad Daisy was able to support you with Ziggy's situation. It's so important to us that we're honest and genuinely helpful, especially at a time like this. The last thing you need is to feel like you're being sold to when you're navigating something so difficult.

Please don't hesitate to reach out anytime, we're always here for you.

Rated 5 out of 5 stars

Great food for my Fur Baby

I first tried my fur baby on pure over a month ago. He did have a bit of tummy upset at first which was to be expected,but now he loves it. 2 meals away and some treats he is doing well on it. Plenty of recipes which he has tried and enjoyed all so far. Well woth it as he doesn't leave any in his dish 😄

22 July 2026
Unprompted review

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