Pure Pet Food Reviews 

16,117
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 4,423 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product's quality, noting significant improvements in their pets' health, such as better digestion, shinier coats, increased energy, and resolution of sensitive stomach issues. Many people report that even fussy eaters love the food, eagerly finishing their meals. Reviewers also highlight the excellent customer service and helpful staff, who provide support with queries and delivery adjustments. However, some people were dissatisfied with the product's palatability, noting that their dogs refused to eat it due to an unappetizing smell or a paste-like texture when rehydrated. A few other people also felt that customer service was unresponsive or unhelpful when trying to resolve issues like lost deliveries, cancellations, or refund requests.

What people talk about most

Product

Customers consistently note positive experiences with product, with many dogs loving the food and eagerly... See more

Quality

Consumers find quality to be positive, with many reviewers praising the food's nutritional value and natural... See more

Delivery service

Users describe positive interactions with delivery service, frequently highlighting its reliability and... See more

Customer service

Reviewers highlight positive aspects of customer service, with many describing it as outstanding,... See more

Staff

Clients share positive opinions on staff, with many reviewers describing the team as friendly, efficient, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy... See more

Rated 5 out of 5 stars

Switched over from a competitor fresh food brand and I've seen such a huge improvement in my dog's gut health and overall energy levels. The dried format also makes it so much easier to store and take... See more

Rated 5 out of 5 stars

I have been using Pure Food for just over a year and I can honestly say it’s one of the best decisions I’ve made. Since using Pure, my cocker spaniel has not had any gastrointestinal issues that she u... See more

Rated 5 out of 5 stars

With such a fussy cavapoo , I fully expected I would be cancelling this after the initial delivery, but NO She ABSOLUTELY LOVES this. We’ve been adventurous with flavours too. Which is a first. The... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Replied to 98% of negative reviews

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4.7

All reviews

(16,117)

4,589 reviews in the last 12 months

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Rated 5 out of 5 stars

My fussy dog various…

My dog was very fussy we tried various different dog foods and she would eat them for a day or so and then turn her nose up and refuse to eat them. I went to a show and there was a pure stall and the lady working said try pure dog food for 2 weeks and guarantee you fussy dog will love them so I signed up. We are now 2/3 years in and she absolutely loves them still from the day I started and I would highly recommend anyone who has a fussy dog (in my case French Bulldog) to try Pure.

19 July 2026
Unprompted review
Rated 5 out of 5 stars

My dog loves this pet food!!

Love this pet food! My dogs a fussy monkey so finding food he will eat can be a real challenge, especially something easy to prepare and as good for him as possible! This ticks those boxes and with the added toppers, he eats his food every night now! Thanks!

19 July 2026
Unprompted review
Rated 5 out of 5 stars

My Cockapoo is extremely fussy

My Cockapoo is extremely fussy. Pure is the only food I have seen him tuck into and clear the plate. He likes it warm and a bit wetter than normal- which is the great thing about this food - you can customise it to your dog’s liking.

19 July 2026
Unprompted review
Rated 5 out of 5 stars

No more itching or ear infections. Amazing product if you want your family members to be healthy dogs

Pure pet food has really helped my dogs stop itching and licking. My Labrador was licking his paws so badly his fur had gone on his legs. My Weimaraner’s ears were constantly dirty and he needed vet’s visits to clean out his ears quite regularly, once the pure pet food settled in his ears are no longer infected and dirty saving us money by no more vet’s visits.
I recently ordered food with turkey in it by mistake and his ears are back to being irritated and the Lab was licking his paws again.
When I asked if I could send the unopened food back they said no BUT they are sending another safer recipe out to us for free. The quality of the food is amazing.
Excellent customer service and they are so friendly and they check in to make sure your beloved family members are coping with the switch of food. I can’t thank them enough.
Easy to use and much better for our boys.

19 July 2026
Unprompted review
Rated 5 out of 5 stars

Happy we chose Pure

Great food, puppy loves it. Easy to swap recipes and Daisy’s tried salmon lamb and chicken so far and loves them all. I add a little extra water and find using hot water helps it to rehydrate better. We went on holiday recently and it was so easy to take away and mix up for the day. The treats were a hit too and the free ball is now her favourite toy. Customer service is great and sorts any issues out quickly. Postage is reliable and tracked. Very happy that we went with pure.

18 July 2026
Unprompted review
Rated 5 out of 5 stars

I have been using Pure for a number of…

I have been using Pure for a number of weeks now, and so far so good. My dog has acid reflux, and because the food is quite soft it goes down easily, making it easy to digest. She also enjoys it, which is the main thing. I have contacted them a couple of times with queries, and each time I have had a quick response. Customer service is very good. All in all very happy.

18 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Customer Service

Although my senior rescue dog who has a heart condition and is on a lot of medication didn’t like the food (I was trying to get her onto a healthier diet) it smells delicious and is nutritionally very good.
The customer service I received from Denise was absolutely fantastic, I cannot thank her enough for all that she did for us.

10 July 2026
Unprompted review
Rated 5 out of 5 stars

fussy cavapoo loves this

With such a fussy cavapoo , I fully expected I would be cancelling this after the initial delivery, but NO She ABSOLUTELY LOVES this. We’ve been adventurous with flavours too. Which is a first. The prep is easy, and whilst there is a slight smell it’s nothing compared to some pet foods.
We are a few months in and I can see the benefits, her weight is better managed , her coat is glossy, and no nasty farts 😂 She looks forward to meal times and clears the dish completely.
A happy little cavapoo !

17 July 2026
Unprompted review
Rated 5 out of 5 stars

Great product

Ordering, rescheduling deliveries is great and my dogs love the food. I have contacted Pure-pet for support. Once for a lost delivery, which was sorted and dispatched again that day with no extra costs for me. The other time was for advice on food as my dog has health issues. Both times, the members of Pure pet were friendly and efficient.

17 July 2026
Unprompted review

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