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NORMAL Retail Ireland Limited Reviews 

286
•
TrustScore 5 out of 5

4.9

Beauty Supply Store
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Review summary

Created with AI, based on recent reviews

Looking at 272 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the store offers an incredible variety of affordable products, ranging from household goods to skincare and snacks, providing fantastic value for money. Consumers also love the polite and extremely helpful staff members who ensure that every visit is pleasant, welcoming, and smooth. Some reviewers were happy with discovering unique and unusual items imported from different countries that cannot be found anywhere else. People also noted that the shop is exceptionally clean, well organized, and features fun layouts designed so you never miss a thing while browsing.

What people talk about most

Product

Reviewers highlight positive aspects of product variety and affordability, noting a massive range of choices... See more

Price

Reviewers mention positive feedback about price, consistently highlighting that items are very affordable and... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpful and polite nature.... See more

Value for money

Customers had positive experiences with value for money, consistently highlighting impressively low prices... See more

User experience

Customers consistently note positive experiences with user experience, highlighting lovely, nice, and great... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The shop layout is interesting and fun. They have different and cool products, items you wouldn't find anywhere else. You actually get genuine discounts. The best part is their App. I love it. You get... See more

Rated 5 out of 5 stars

I had a great experience visiting Normal for the first time since it recently opened in Dublin. It’s a very different and refreshing shopping experience compared to regular stores. The layout is fun... See more

Rated 5 out of 5 stars

Love this shop so many bargains here and new things to try from cleaning products to skin care this shop has it all its my new go to for almost everything !!!

Rated 5 out of 5 stars

Great store with a range of products with a variety of prices. Some products like you can see on TikTok. Thankfully, the initial excitement has died down so there is no more line waiting outside. But... See more

Company details

  1. Beauty Supply Store
  2. Candy Store
  3. Cosmetics Store
  4. Drug Store
  5. Health and Beauty Shop
  6. Perfume Store

Written by the company

At NORMAL, we sell completely normal products at abnormal prices. The range includes well-known brand products in e.g. skin care, hair care, dental care, shampoo, make-up and cleaning. In short: All the things that you cannot do without in your everyday life, and that you would rather not must be missing from the shelves at home. All items are sold at fixed, low prices, which means you won't find bargains and price-breakers with us. Instead, the items cost the same every time you come.

Contact info

4.9

Excellent

TrustScore 5 out of 5

286 reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

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4.9

All reviews

(286)

286 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 1 out of 5 stars

The que outside does be so long I…

The que outside does be so long I normally be waiting over an hour to just get into the shop itself and I’m not happy that’s it just another door from inside the shopping centre and the security Gaurd don’t tell you that it is the exit or entrance I did think they should be a sign ….

27 July 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant!!…

I have visited two Normal stores in Ireland and they are full of wonderful everyday and unique items. There is something there for everyone and at great prices!

29 July 2026
Unprompted review
Rated 5 out of 5 stars

Amazing

Good cheap prices and lots of fun and cool useful products

27 July 2026
Unprompted review
Rated 4 out of 5 stars

Fantastic range of products

Fantastic range of products, great value on a lot of products. Tills operated by staff, no self service and plenty of tills - excellent Customer Service.

11 July 2026
Unprompted review

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