SURI - Award-winning Electric Toothbrush | B Corp™ Reviews 

19,793
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 7,355 reviews, reviewers overwhelmingly had a great experience with this company. People truly love the sleek and modern design, long-lasting battery life, travel-friendly accessories, and efficient cleaning performance of the electric toothbrush. Customers also frequently praise the helpful customer service team for promptly resolving issues and sending out free product replacements when needed. Many users mention that their teeth feel exceptionally clean and polished after switching to this brand. Though some reviewers were not happy with certain aspects, noting issues with device durability or cleaning effectiveness over time. A few consumers also mentioned encountering occasional technical glitches, such as unexpected device malfunctions or hardware failures during daily use.

What people talk about most

Product

Customers consistently note positive experiences with product, highlighting the sleek aluminum body and... See more

Quality

People report positive experiences with quality, highlighting the sleek aluminum body and long battery life.... See more

User experience

Reviewers mention positive feedback about user experience, highlighting how easy the toothbrush is to operate... See more

Customer service

Users describe positive interactions with customer service, noting that representatives are prompt,... See more

Service

Customers report extremely positive experiences with service, highlighting fast and efficient support when... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I chose the Suri to take in my sabbatical year & it was the perfect way to stay on top of my oral hygiene... It's lightweight, waterproof, powerful but quiet, the battery lasts for weeks, the travel c... See more

Rated 5 out of 5 stars

LOVE my SURI electric song toothbrush - long lasting charge, recycled for free brush heads - i just keep a few for house cleaning! I love too, their toothpaste: I'm tricky with regular supermarket stu... See more

Rated 5 out of 5 stars

Brilliant product, so good to ditchvthe regular expensive electric brushes that stop working quickly and need special charges. The Suri brush is great, recharges with a USB cable, and the charge lasts... See more

Rated 5 out of 5 stars

Love my new SURI toothbrush. Easy ordering and fast delivery. Beautifully packaged and slim, sleek travel case with perfectly shaped toothbrush. Accessories all perfect also. Can’t fault one th... See more


Company details

  1. Health and Beauty Shop
  2. Beauty Supply Store
  3. Cosmetic Dentist
  4. Dental Supply Store
  5. Toiletries Store

About SURI - Award-winning Electric Toothbrush | B Corp™

Written by the company

Hi there, we're SURI.

We're on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life.

SURI Sonic Toothbrush Trustpilot Reviews

Why choose SURI?

Recyclable plant-based heads.

Made from cornstarch with medium/soft bristles made from castor oil. Each set of heads comes with a prepaid compostable mailer so you can send the heads back to us to recycle.

Aluminium body.

Lightweight, durable and endlessly recyclable. Purposefully designed so we can open it up to recover, reuse and recycle the components.

1 month+ battery life.

Because is there anything more depressing than having to use an electric toothbrush, manually?

Super sleek.

We’ve done away with excess tech and designed our brushes to be significantly smaller than most regular electric toothbrushes. No pointless gimmicky features, and it feels great in the hand.

Shop SURI

But there's more...

Best Case Scenario.

Perfectly portable, SURI sonic toothbrush also comes with a UV-C Self-Cleaning Travel Case that let's you charge your toothbrush and uses UV-C light to keep your bristles bacteria-free on the go.

SURI Sonic Toothbrush Trustpilot Reviews

Great Habits Stick.

Each toothbrush comes with a minimalist magnetic mirror mount to free up space on your bathroom counter.

SURI Sonic Toothbrush Trustpilot Reviews

Shop SURI

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

20K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(19,793)

6,847 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

I would have given a "5" but I had…

I would have given a "5" but I had issues with the first brush I had - switching itself on at will. However, Suri's aftercare service is excellent and they provided a replacement brush. The replacement had the same issue, so they again replaced it. (Touch Wood) the 3rd brush has worked well, without any issues. I have been using it for almost 5 months now.
I do love my Suri toothbrush, and would recommend it

16 August 2026
Rated 5 out of 5 stars

Five star customer service

My SURI was replaced as it had stopped charging fully and fortunately I had signed up for a ‘lifetime’ guarantee. I was offered a free replacement of the same model I already had (limited stock as it’s being phased out) or the option of upgrading to the new model.
It has made me wonder if the ‘lifetime’ warranty will be phased out along with the original model…..
That aside, customer service is excellent, as are the products, so I would recommend SURI 100%.

16 August 2026
Rated 5 out of 5 stars

Highly recommend the SURI 2.0

Been using the SURI 2.0 for 2 weeks now and pleased with its performance so far.
I bought a duo pack (2) which was better value for two people. The colours I selected was pink and blue. The toothbrush is lightweight and I particularly like the brush head shape. We have not yet needed to charge, so seems to have a good battery life. The timer is useful, it indicates at 30 sec intervals then turns off after 2 mins. I think one of my favourite features is the SURI is quieter than other brands I’ve used, it really is effortless cleaning. I received support emails from SURI after purchase explaining how to use the brush effectively this was really helpful. I have subscribed for new brush heads too which includes a free post envelope to return used heads for recycling. It’s not cheap so I was hesitant for a while before I got round to buying these but now I have it was money well spent. I highly recommend this tooth brush.

20 August 2026
Rated 4 out of 5 stars

Good Experience

The toothbrush is easy to use, seems to work well and the convenience of having brush heads delivered every 6 months makes life easy.
Its good to know everything is recycled and packaging biodegradable.
The brush heads seem a little expensive, otherwise it would be 5 stars.

23 August 2026
Rated 4 out of 5 stars

Customer service takes a bit to respond but the product is great.

I moved out recently for school and used i my card from another country to pay which flagged thier system for fraud so they automatically canceled my order. Tried getting it set back up proving it wasn't fraud but they weren't getting back to me for like 3 or 4 days so I ordered again but from Amazon and let them know so they wouldn't recreate the order which they then got back to me day later to confirm. But I got it now and it's really nice, great build quality and feels nice to use. Best toothbrush I've used so far.

26 August 2026
Rated 4 out of 5 stars

Outstanding customer service

Outstanding customer service, second to none.
I've been using Suri toothbrush for two years now.
Mild issues around the motors but very quickly sorted.
In spite of that, I'd still recommend their products.
Thank you for your kind help.

16 August 2026
Rated 5 out of 5 stars

Excellent Service from Suri

Have had a number of dealings with Suri over the preceding 12 months and found their staff to be helpful, professional and always willing to sort any problems/issues out expeditiously.
In particular can I mention Carl and Lloyd who have been my point of contact in my recent dealings with your company. Both have been excellent and are a credit to your organisation.
Keep up the good work.

14 August 2026
Rated 3 out of 5 stars

Excellent company, brush heads too soft for me.

The company is excellent, concept, service and price.
I’ve been using the Suri toothbrush for over a year now.
The only thing I don’t like is the softness of the brush heads.
I know this shouldn’t impact on the quality of the clean I just like a firmer brush head that leaves me feeling my teeth have been brushed thoroughly, just personal preference.

19 August 2026
Rated 5 out of 5 stars

We have a household of Suri users

We have a household of Suri users. The sustainable approach was enough for us all to swap our old brands to new Suri brushes.
3 years in still going strong and customer service is on point if anything goes wrong.

5 September 2026
Unprompted review
Rated 5 out of 5 stars

All round excellence

Suri provide excellent customer service, their communication is great and their products are wonderful. It's great to be able to find a locally designed and manufactured, sustainable product of such good quality at a fair price.

23 August 2026
Rated 5 out of 5 stars

The best toothbrush

Amazing high-quality packaging. Incredible brush. Sleek design and the best clean I’ve had in years. Been using it for 1 week and I can already feel the difference.

25 August 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look