BraForMe Reviews 

1,666
TrustScore 3.5 out of 5

3.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 1,128 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the excellent quality and fit of the products, finding a wide selection of lingerie and swimwear available. Many appreciate the competitive and reasonable pricing, often noting the good value for money. However, some people mentioned significant issues with delivery, describing it as slow, delayed, or unpredictable, with some parcels arriving damaged. Additionally, a few other people also felt that order fulfillment and communication were problematic, experiencing non-delivery of items or difficulties with refunds.

What people talk about most

Product

Customers had positive experiences with product, often finding exactly what they wanted, with many delighted... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reviewers expressing frustration over slow and... See more

Order

Customers consistently note ambiguous experiences with order fulfillment, with many reporting significant... See more

Price

Users describe positive interactions with price, frequently highlighting the very good and reasonable pricing... See more

Quality

Reviewers mention positive feedback about quality, with many customers praising the good quality of... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Company great but delivery left a lot to be decided. Claimed to be out for delivery one day but arrived day later, parcel looked like it had been run over. The bra was really pretty and of good qual... See more

Rated 4 out of 5 stars

Good price for great Aubade lingerie. Fulfilling order took longer than expected with no communication on delays from Braforme. My wife is very happy with her new lingerie!

Rated 4 out of 5 stars

Lovely swimwear excellent quality. It would be great if the dispatch time could be improved, I was waiting to see if the bikini fitted me before purchasing another but due to the length of time I had... See more

Rated 4 out of 5 stars

I love the bikini, unfortunately the delivery took longer than expected so didn't arrive in time for my holiday. It will be used for the next one but the postage could have been quicker. I ordered... See more


Company details

  1. Lingerie Store
  2. Lingerie Wholesaler
  3. Plus Size Clothing Store
  4. Swimwear Store
  5. Underwear Store

Written by the company

We are a leading online retailer of premium lingerie, proudly partnering with renowned brands such as Fantasie, Freya, Wacoal, PrimaDonna, Marie Jo, Wonderbra, Sloggi, and many more. We’ve built a strong reputation for offering competitive prices and delivering personable, attentive customer service. Our priority is to ensure every customer enjoys a simple, seamless, and positive shopping experience. Whether you’re new to our store or a returning customer, your satisfaction is our goal—and your feedback helps us improve and grow. Sign up to our newsletter on our website to be the first to hear about new arrivals, exclusive offers, and seasonal sales. We offer FREE UK delivery on all orders, and our main review platform is Reviews.io.


Contact info

3.6

Average

TrustScore 3.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 22% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.6

All reviews

(1,666)

1,103 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Poor customer service & very slow delivery

I ordered £391 worth of underwear 2 months ago. Paid on day of order. 6 items took over a month to be delivered. The last item arrived today. Very slow to respond to emails asking when I would get the stuff I’d bought.
Good prices and quality, but other similar companies are much more responsive and quick.
I wouldn’t buy from BraForMe again and would not recommend to a friend.

23 July 2026
Unprompted review
Rated 1 out of 5 stars

Order still not received after 2 weeks

Order was placed on 08/07/26 but no delivery has been received to date. When I contacted the company no new information was given, just the Royal Mail tracking number I already had. No explanation or apology. I will not be shopping here again.

22 July 2026
Unprompted review
Rated 1 out of 5 stars

Terrible Customer Support, pay for shipping and returns

Their shipment arrived late - a few days after their tracker showed as delivered. It also took a while - like a few weeks. Their customer service is extremely unresponsive. Took about 3-4 attempts before they would even respond, and each response is delayed as well. They also charge you for shipping and you have to pay your own returns if you're in the US - even though their website states they offer one return receipt per order. Their size calculator is also way off. I had to return every item I ordered. Do not recommend.

7 July 2026
Unprompted review
Rated 1 out of 5 stars

Dreadful service

Dreadful service. Took nearly 2 weeks for order to arrive and when it did arrive it was completely the wrong order.
Emailed them to tell them and didn't even get an apology. Will never use them again.

11 July 2026
Unprompted review
Rated 2 out of 5 stars

Ignore delivery times!

Absolutely no issue with the products but they took just short of 3 weeks to arrive.. no contact from the retailer at all despite submitting 3 contact forms and 2 emails. Customer service is shocking but like I said, items are absolutely fine. Was starting to think I'd been scammed!

21 July 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointing

Two separate orders for two different bikini bottoms cancelled due to stock error. It’s taken 13 days to be refunded for one and it’s now been 14 days and not yet had refund for the second order. Not good enough if you haven’t got the stock don’t sell the item and ensure you refund your customers a lot quicker when it’s not their fault. Very disappointing.

6 July 2026
Unprompted review
Rated 1 out of 5 stars

Shocking service

Ordered a bikini for holidays. Stated 48 hour delivery. I was on holiday and back before it was received so returned it. Now told it will take up to 21 days to receive a refund. Shocking customer service. Would not recommend.

20 July 2026
Unprompted review
Rated 1 out of 5 stars

I am still waiting to hear back from…

I am still waiting to hear back from this company about my order and have now gone to my credit card company to try and recoup my money back. Whilst it was Evri that lost my order I am still left with no order and a company that I am unable to contact as they don't respond to any of my messages. I will definitely not be using this company again and can see why they have so many bad reviews!

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent choice

There is a good selection of bras to look at all of which are of a brand.The one I chose was a brand I knew and have several. Ordering was easy and a bonus of free delivery. Very satisfied and a company I shall return to.

4 July 2026
Unprompted review
Rated 5 out of 5 stars

Superb

Have purchased from BFM multiple times. Each time has been seamless. Excellent range of products at competitive prices and delivery has always been prompt. Recommend!

9 July 2026
Unprompted review
Rated 5 out of 5 stars

Recommended

Sold the bras I wanted at a great price. Prompt delivery. Will definitely use them again.

10 July 2026
Unprompted review
Rated 1 out of 5 stars

Check your emails fgs

Be warned, comms are dreadful. Ran into issue with an order which — the notification took several days — turned out not to be in stock after all. I emailed in response asking for full refund asap, no reply, no refund, now a notification saying item is with courier. I’ve already purchased elsewhere, and receiving and returning is going to be unnecessary palavar for me. Not worth the hassle

30 June 2026
Unprompted review
Rated 1 out of 5 stars

Unfortunately I won t be using this…

Unfortunately I won t be using this company again, part of the order was cancelled as they didn t have the stock. The rest if the order didn’t arrive for weeks, only needing to be returned. It then took 1 month to receive refund. No reply to any emails etc. Other retailers are a lot more efficient !!!!

17 July 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look