The Fragrance Shop Reviews 

187,032
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 35,930 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional knowledge and willingness to assist, often going above and beyond to ensure a pleasant shopping experience. Reviewers appreciate the personalized service, where staff patiently help them find the perfect product from a wide selection, guiding them to suitable alternatives or new scents. The overall service is frequently described as efficient and excellent, with many finding competitive prices and good deals, often enhanced by membership benefits. People particularly highlight the patience of sales advisors, who take time to understand needs and offer advice without pressure, making the shopping experience enjoyable. Many also appreciate the welcoming atmosphere and feeling valued, contributing to consistently positive interactions.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their helpfulness, friendliness, and... See more

Product

Reviewers mention positive feedback about product, highlighting the amazing variety of perfumes and good... See more

Service

Users describe positive interactions with service, consistently praising the helpfulness and expertise of the... See more

Customer service

People report positive experiences with customer service, often highlighting helpful, patient, and... See more

Price

Clients share positive opinions on price, with many reviewers finding a great selection of products at... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The young lady who served me was extremely helpful polite and eager to help by explaining how the atomizer i bought worked ... Never been in that shop before tended to go to the other perfume shop in... See more

Rated 5 out of 5 stars

I visited the fragrance shop to find a birthday gift, and the experience was flawless. The staff members are true fragrance experts—they were incredibly patient, polite, and knowledgeable. Instead of... See more

Rated 5 out of 5 stars

I asked the lovely lady in the shop for her recommendation for fruity fragrance as I really like DKNY be delicious. I told her my budget and she recommended three different fragrances. The one I chose... See more

Rated 5 out of 5 stars

Caroline was so friendly and professional, taking time to serve me and explain the offers etc. I will be returning and will join as a member. This shop is much superior than it's neighbour The Per... See more



Company details

  1. Perfume Store

About The Fragrance Shop

Written by the company

Established in 1994 The Fragrance Shop is the UK’s leading independent fragrance retailer with over 400 fragrance brands available in more than 200 stores throughout the UK.

Shop from a wide range of fragrances from luxury perfumes and aftershaves, to bestselling scents for him and her, gift sets galore and a host of classics all under one roof – and with the unrivalled knowledge and help from the in-store fragrances experts, there’s a fragrance for everyone.

Through a unique training experience and knowledge in fragrance, the friendly store experts at The Fragrance Shop are always on hand to make finding the perfect scent a hassle free, enjoyable experience whether it's something for yourself, or a gift for someone special.

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4.5

Excellent

TrustScore 4.5 out of 5

187K reviews

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4.5

All reviews

(187,032)

35,390 reviews in the last 12 months

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Rated 5 out of 5 stars

Eastleigh store

Came into the store to find a product, the store didnt have what i was looking for but Becky suggested me a alternative product and it was absolutely brilliant. She’s made me feel so welcome and will definitely be returning when Becky is working!

July 23, 2026
Rated 5 out of 5 stars

Great prices.

Friendly salesperson and fragrances which have disappeared from other high street stores and above all reasonable prices - especially if you are a member.

July 22, 2026
Rated 5 out of 5 stars

I had a lovely time in lakeside with…

I had a lovely time in lakeside with Lisa & Grace they were both soo helpful and lovely. We had fun trying new things and I ended up buying more than I thought I would because there’s recommendations were fab. Will be returning soon to use my membership.

July 17, 2026

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