Sonic Direct Reviews 

38,220
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 3,236 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable and friendly staff who provide clear advice, explain purchase details thoroughly, and ensure smooth appliance installations. Consumers also appreciate the highly competitive prices, excellent product selection, and prompt delivery service that frequently arrives on time or even the next day. However, some customers also noted occasional delivery complications, such as refused drop-offs to upper-floor flats, cancelled slots, or multiple failed attempts. A few reviewers additionally experienced minor product defects, such as faulty cookers or poorly lit microwaves, which required extra steps to resolve.

What people talk about most

Delivery service

Reviewers highlight positive aspects of delivery service, frequently praising the promptness and efficiency... See more

Staff

People report positive experiences with staff, highlighting their helpfulness and expertise during purchases.... See more

Service

Consumers find service to be positive, highlighting excellent support from the beginning to the end.... See more

Product

Customers had positive experiences with product, noting that items arrive in perfect condition and work... See more

Price

Clients share positive opinions on price, highlighting that the costs are very competitive and lower than... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Purchased online a new Hoover integrated washing machine as mine broke down. It was delivered within 24hrs! Sandeep an Maciẽj arrived to deliver, install and take away my old one! These guys... See more

Rated 5 out of 5 stars

The website is simple, clear and fast. Communications are second to none. Delivery and collection - followed instructions politely and cheerfully. Prices lower than most - my replacement appliance wa... See more

Rated 5 out of 5 stars

Exceptional service from start to finish. The model I ordered was no longer available so an identical but newer model fridge was delivered at no extra cost. It arrived on time and was delivered quickl... See more

Rated 5 out of 5 stars

Couldn’t believe how much cheaper the price was for the toaster even though delivery cost was quite high Had to check out website to see if legit which it was Kept informed through out delivery pr... See more


Company details

  1. Appliance Store
  2. Electronics Store
  3. TV store

Information provided by various external sources

Sonic Direct has grown to become one of the UK's largest independent electrical retailers. The business has achieved numerous accreditations, including Investors in People, and has often won industry awards for its high standards of customer service. Sonic Direct is also a Google Certified Shop with customers frequently rating the Company 5/5.

Sonic Direct .. Electrically Unbeatable !

Written by the company

Google Certified Shop & Trust Pilot
In recognition of our high standards of customer service, we are a Google Certified Shop & Rated 4.9/5 Excellent by Trust Pilot. As such, you can be sure that you’ll receive reliable dispatch and excellent customer service.
Trusted Shops
We have achieved Trusted Shops accreditation. Trusted Shops offers a comprehensive service for the benefit of the consumer, which encompasses accreditation, trustmark, buyer protection and customer service.
Euronics Retailer
As a member of Euronics, we are able to source fast moving, high demand lines and ultimately pass on the benefit of being part of a £500m national buying group.
Investors in People
As a recognition of our continuous focus upon developing and reinvesting in our dedicated staff, we have achieved the Investors in People standard - the leading management benchmark.

Contact info

4.9

Excellent

TrustScore 5 out of 5

38K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.9

All reviews

(38,220)

3,023 reviews in the last 12 months

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Rated 5 out of 5 stars

Great service and help

I needed help to have my dryer lifted down from the top of my existing washer in order to have the new appliance fitted. The drivers helped with this and I couldn't find my stop tap for the water but the delivery drivers found it and turned out of to fit the new machine. All done incredibly patiently and a credit to Sonic for their help

August 29, 2026
Rated 5 out of 5 stars

Fast delivery

Fast delivery, competitive price. Kept informed of delivery. Took away old washing machine and installed new one. Delivered approximately 36 hours after order.

September 3, 2026
Rated 5 out of 5 stars

Great service at Sonic.

Ruiz greeted us as soon as we walked in. We were looking for a fridge-freezer. Straight away we were shown the 2 that would fit in our tight space & with his knowledge, he helped us to make the right choice.
He arranged not only the earliest delivery but instructed the driver to make it as hassle-free as possible for us.
Thank you Riz. We are enjoying the new fridge-freezer.

August 27, 2026
Rated 5 out of 5 stars

Had trouble with a microwave bought on…

Had trouble with a microwave bought on a Thursday by Tuesday the door wouldn't open. Took it back expecting it to be replaced but they said Panasonic didn't do that. Rang Panasonic they said take it back because it was only days old I would get a new one.
Problem solved.

September 2, 2026
Rated 4 out of 5 stars

A good company to buy a TV from.

I like this company as an electronics store. I bought a TV from them recently and I am very happy with the product, the price, the sales guy that contacted me. So, this company is good. The company they use for delivery is not that good but they are looking into that but I would recommend this store if you want to buy a TV.

July 14, 2026
Rated 5 out of 5 stars

I would just like to say a big thank you to Magic & Sandeep .

I would just like to say what an amazing experience we had with the delivery drivers from sonic mega stores Bradford Magic & Sandeep were so professional, polite, efficient experienced in the way they conducted themselves with our delivery we are so pleased with our purchase. I would definitely recommend this store thanks again guys.

September 5, 2026
Unprompted review

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