Supermarket23 Reviews 

1,339
TrustScore 3.5 out of 5

3.6

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Rated 5 out of 5 stars

I’ve placed 9 orders to Cuba this year. They are excelente. Everything is delivered asap without any type of issues. I recommend this company to anyone that wants to send food and other things to thei... See more

Company replied

Rated 5 out of 5 stars

Staff answered our questions and concerns the same day. Items were extremely well packaged to avoid damage. Their delivery charges are cheaper than cost of picking the packaged items from their Store... See more

Company replied

Rated 1 out of 5 stars

Shipments 23...Just a comedy of errors and people who don't follow up or respond. Yes, they are sending the panel they neglected to send in June, but they are sending it to ME in Cuba when I am not th... See more

Company replied

Rated 5 out of 5 stars

This is a standup company. Prompt service, very polite messengers, and they have items in stock that are difficult to get in Cuba. However, their sister company Envios23, is a different story. Paying... See more

Company replied

Company details

  1. Supermarket
  2. Appliance Store
  3. Candy Store
  4. Drug Store
  5. Frozen Food Store
  6. Soft Drinks Shop

Written by the company

SuperMarket23 es la tienda online líder en compras online para Cuba, donde encontrarás alimentos frescos, artículos de aseo, productos para el hogar, electrodomésticos y ferretería a precios competitivos. Hacemos que enviar productos y alimentos a Cuba sea fácil, rápido y seguro, con atención personalizada en cada pedido. Pagas con VISA, MasterCard y otros métodos de pago, siempre con total confianza. Nuestro compromiso es ofrecerte una experiencia de envíos a Cuba confiable, transparente y sin preocupaciones.


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3.6

Average

TrustScore 3.5 out of 5

1K reviews

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3.6

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(1,339)

96 reviews in the last 12 months

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Rated 5 out of 5 stars

I’ve placed 9 orders to Cuba this year

I’ve placed 9 orders to Cuba this year. They are excelente. Everything is delivered asap without any type of issues. I recommend this company to anyone that wants to send food and other things to their loved ones.

August 26, 2026
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Thank you so much for your kind words and for your continued trust in us throughout the year! Reviews like yours truly motivate our team to keep giving our best every day. We're grateful to be part of the way you care for your loved ones.

Rated 1 out of 5 stars

Order number 9207398

I have place an order on 7/30/2026,they delivered on 8/6/2026 and all meats was spoiled and rotten,the eggs was missing and the lentils nylon was broke,my mother didn't accept the products like that and the deliver guy say to her she has to sing that she received the products,when she denied to sing they take every single product back with them and today 8/15/2026 we still are waiting for the products to be replaced or to make a full refound as store credit.On 8/7/2026 i put a reclamation,and on thursday 8/13/2026 i ask for a full refound as store credit to use in a future.Im still this day waiting for a solution and nothing,i have made phone calls,speak with the customer service like 10 times,send like 4 emails,still no answers.I dont understand why i dont have my refound yet or the products delivered,This is very shady and i will do whatever i have to do to get the products or my money back.

August 6, 2026
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Estimada Yenely
Hemos revisado su caso y la devolución del dinero ya fue procesada exitosamente.

Lamentamos profundamente las molestias ocasionadas y la experiencia que describe. Agradecemos su paciencia durante todo el proceso y quedamos a su disposición para cualquier otra consulta o asistencia que pueda necesitar.

Rated 1 out of 5 stars

My experience with Supermarket 23 has…

My experience with Supermarket 23 has been extremely disappointing.
I placed a food order for my family in Cuba and, considering the high prices this company charges, I expected quality products. Instead, 7 meat products arrived spoiled. They had thawed, looked clearly spoiled, had an abnormal color, and gave off a strong foul odor, making them unsafe for consumption.
What concerns me most is not only that the products arrived in this condition, but that the company actually sold and shipped meat products that were clearly spoiled. This represents a serious health risk and reflects a complete lack of quality control.
After I filed a complaint, the initial solution offered was only a store credit for future orders, which I found completely unacceptable under the circumstances. I was later informed that I would receive a refund, but I am still waiting for it to be processed. When customers are paying such high prices, the very least they should expect is food that is safe to consume and quality control that matches the prices being charged. I sincerely hope Supermarket 23 reviews its quality control procedures so that no other family has to go through an experience like this.

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Mi experiencia con Supermarket 23 ha sido muy decepcionante.
Realicé un envío de alimentos para mi familia en Cuba y, teniendo en cuenta los altos precios que cobra esta empresa, esperaba recibir productos de calidad. Sin embargo, 7 productos cárnicos llegaron en mal estado. Estaban descongelados, con muy mal aspecto, mal color y un olor evidente a descomposición, por lo que no eran aptos para el consumo.
Lo más grave no es solo que los productos llegaran así, sino que una empresa venda y envíe alimentos cárnicos que claramente estaban en mal estado. Estamos hablando de un riesgo para la salud y de una absoluta falta de control de calidad.
Tras presentar la reclamación, inicialmente la única solución que me ofrecieron fue un crédito para futuros envíos, algo que consideré totalmente inaceptable dadas las circunstancias. Posteriormente me informaron de que procederán al reembolso del importe, aunque todavía estoy esperando que se haga efectivo. Cuando se pagan precios tan elevados, lo mínimo que se espera es recibir productos en condiciones y un control de calidad acorde con lo que la empresa promete. Espero que revisen seriamente sus procesos para que ninguna otra familia tenga que pasar por una situación como esta.

August 12, 2026
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Lamentamos sinceramente la experiencia que nos comenta y entendemos su preocupación, especialmente tratándose de productos alimenticios. Nos alegra saber que finalmente se gestionó el reembolso correspondiente a los productos reclamados.

Tomamos muy en serio este tipo de incidencias y estamos revisando continuamente nuestros procesos para evitar que situaciones como esta vuelvan a ocurrir. Agradecemos que haya compartido su experiencia y sus observaciones, ya que nos ayudan a identificar oportunidades de mejora y a seguir trabajando para ofrecer un servicio acorde con las expectativas de nuestros clientes.

Rated 1 out of 5 stars

Shipments 23...Just a comedy of errors…

Shipments 23...Just a comedy of errors and people who don't follow up or respond. Yes, they are sending the panel they neglected to send in June, but they are sending it to ME in Cuba when I am not the recipient and I do not live there? I paid $533 for their expedited shipping services and I could have sent it maritime with Crowley and everything would have been delivered weeks ago. AND for a fraction of the cost, Under $100!I have to laugh shortly after I send a complaint they ask for a rating on their customer service. Yes, things are difficult in Cuba, but this company is in Miami!

August 10, 2026
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Hello Rhonda,

We understand your concern, especially given the difficulties you have experienced with this order. As we explained in our email, we had already escalated your question regarding the delivery address and were reviewing it with the appropriate team. Please don't worry: the panel will be delivered to your intended recipient in Cuba.

Even if your name appears on the shipment information, our distribution team would verify the details with the recipient before completing the delivery, so there is no risk of the package simply being delivered to the wrong person.

We understand that your previous experiences have understandably made you cautious, and we sincerely regret the errors that have occurred. We are a serious company and, while we acknowledge that mistakes can sometimes happen, we remain committed to taking responsibility for them and following each case through to its resolution.

Rated 1 out of 5 stars

I used their service Shipment 23 to…

I used their service Shipment 23 to send four solar panels and generator equipment for a household in Havana and paid for expedited shipping. I had to follow up before the order was shipped because it was showing different, inexpensive panels being shipped rather than the ones I ordered. I spoke to Leonardo and he reassured me the correct panels were being shipped. I was going to cancel the order if it had been changed. The order shipped and the family I sent them to and they only received two of the panels with the generator. Weeks later another one arrived. There is still one missing. I paid $523 for expedited shipping and the value of the panels is $420 each. When I call they say they cannot find the order number yet I have a screenshot of it. I've been talking to rude people who are irritated and arrogant and do not communicate of follow up. This is completely unacceptable and it makes me wonder what is really going on. Did they sell my expensive panels to someone else and think I would not ever know inferior ones were sent? This has been going since The order was placed on the 8th of June and I am still waiting. I am very unhappy.

June 8, 2026
Unprompted review
Supermarket23 logo

Reply from Supermarket23

We are truly sorry for the frustration this situation has caused. We understand how concerning it is to experience delays and receive only part of an order, especially when it involves high-value items.

After reviewing your case, we can confirm that it has been under active follow-up. In some cases, orders placed through Envios23 may be delivered in separate shipments because not all items arrive at our warehouse at the same time. However, we understand that the time taken to resolve your case was longer than expected, and we sincerely apologize for that. We have already arranged for the remaining panel to be sent again, and we will give this shipment priority to ensure it reaches its destination as soon as possible. Thank you for sharing your experience, as your feedback helps us continue improving our service.

Rated 4 out of 5 stars

The site is easy to use

The site is easy to use, but there is a defect in the credit card entry page. It does not work most of the time and so I have to start all over in selecting the products and then try to pay with a visa credit card. (that is why you will see multiple orders not paid, since the credit card interface is faulty.)

July 15, 2026
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Thank you very much for sharing your experience and for bringing this issue to our attention. We are sorry for the inconvenience you experienced during the payment process, and we understand how frustrating it is to have to start over when a transaction cannot be completed successfully.

We sincerely appreciate your feedback, as it helps us continue improving. Whenever you experience any payment-related issue, please don't hesitate to contact us through our official customer support channels. We have a specialized payment support team that will be happy to review your case and help resolve the issue as quickly as possible.

Rated 3 out of 5 stars

Positive + Negative

Positive: fast delivery

Negative: I ordered some chicken and when my family received it at home and checked it, this was not good any more. The customer service reaction was quite fast but just refund a very low fee.

June 1, 2026
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Thank you very much for recognizing the speed of our deliveries. We are truly sorry that the chicken did not arrive in the expected condition. We understand your disappointment and sincerely apologize for the inconvenience.

Regarding the refund, it is issued based on the value of the affected product and the outcome of each case review. If you believe your claim should be reviewed again or have any questions about the resolution, please contact us through our official customer support channels. We will be happy to review your case again and provide any assistance you may need.

Rated 1 out of 5 stars

Bad experience Bad service Bad attitude

Buying with them as long you buy light products you will have no problems, but if you deal with customer services is a total disaster. Cubans there, the operators are rude and dishonest. They never give to you an accurate and sincere response, they repeat what they have in the computer and every time you call them you can hear the vulgarity in the background people talking and laughing, it is really gross and rude. I am a customer since three years ago and I am really disappointed the way they treat their clients over the phone.

July 7, 2026
Unprompted review
Supermarket23 logo

Reply from Supermarket23

We deeply regret what you describe. A customer service team should never operate in the way you mention, and it does not reflect the standards we require. We are truly sorry that you experienced this after three years of trusting us.

We are already reviewing what may have happened and reinforcing communication protocols with the team involved. To address your specific case and provide an appropriate solution, we kindly ask you to write to us at ayuda@supermarket.com.

We sincerely appreciate you sharing your experience; your feedback helps us improve.

Rated 5 out of 5 stars

First Order Placed and Delivered

I recently placed my first order with Super Market 23 to help some dear friends in Cuba, and I couldn’t be happier with the experience.

I placed the order yesterday, and everything was delivered the very next day without a single issue. Seeing my friends receive the items so quickly brought me so much peace of mind.

One thing I would strongly recommend is providing as much information as possible when placing your order. Include the recipient’s full name, address, and ID number if you have it. The more details you provide, the smoother the delivery process seems to be.

When you have loved ones in Cuba, sometimes you feel helpless. Being able to send groceries and essentials is one small way to remind them they are loved and not forgotten. For me, this service has become a meaningful way to help from afar.

I am incredibly grateful for the excellent service and will absolutely be using Super Market 23 again. I would highly recommend them to anyone looking for a reliable and caring way to support family and friends in Cuba.

July 7, 2026
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Thank you for sharing your experience with us. Our team works every day to provide fast and reliable service, and feedback like yours motivates us to keep improving and maintaining this level of quality.

We also appreciate your recommendation to provide complete information when placing an order; it truly helps us ensure quick, trouble‑free deliveries. We are honored to know that our service allows you to support your loved ones from afar. It will be our pleasure to assist you again whenever you need us.

Rated 1 out of 5 stars

Very rude delivery staff

I am extremely dissatisfied with my experience due to the poor customer service provided by the delivery staff.

They delivered the wrong food item and did not replace it on the spot. The delivery team was dismissive, uncommunicative, and appeared to be talking about the customer privately instead of addressing the customer directly. They never properly introduced themselves and rushed through the delivery as if doing their job correctly was an inconvenience.

To make matters worse, the person delivering the freezer hit it against something and even dropped it on the ground while moving it, showing a complete lack of care for the product.

Another major concern is the online ordering process. After placing an order, it simply sits in the system unless you call to confirm it. To reach a human representative, you first have to go through an AI phone system multiple times. Once connected, they ask for very sensitive personal information over the phone to verify the order, which raises serious privacy concerns.

I cannot stress enough how disappointed I am with this store. Between the rude delivery staff, careless handling of merchandise, poor communication, and questionable order verification process, this experience fell well below the standard of customer service I expect. I would not recommend this store based on my experience.

June 29, 2026
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Dear Livan,
We are truly sorry to hear about your experience and the disappointment it has caused. We would like to review what happened with our delivery team, especially regarding the service you received, the handling of the freezer, and the incorrect item that was delivered. Please contact us at ayuda@supermarket23.com so we can investigate your case thoroughly and provide the attention it deserves.

Regarding our order verification process, we understand your concerns. These security checks are standard practice for most online retailers and are designed to protect our customers and their purchases. We only request information that the account holder can safely provide, and the process is completely secure. We sincerely appreciate you taking the time to share your experience. Your feedback is very valuable to us, and we will take your comments into account as we continue working to improve our processes and the quality of our service.

Rated 5 out of 5 stars

Food Delivery with Ease Everywhere Everyday

Staff answered our questions and concerns the same day. Items were extremely well packaged to avoid damage. Their delivery charges are cheaper than cost of picking the packaged items from their Store.
We were informed every step of the way from confirmation of orders to shipping and final delivery even in the Dark when there is No Electricity. WILL USE THEM AGAIN

June 20, 2026
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Thank you for taking the time to share your experience with us.
Your kind words and continued trust mean a great deal to our team. We look forward to serving you again in the future.

Rated 3 out of 5 stars

It’s charge is dear


It’s charge is dear

June 2, 2026
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Thank you for sharing your feedback. We’re sorry to hear that the price felt high. We work hard to offer quality products and reliable service, and we truly appreciate comments like yours because they help us improve.
If you’d like to share more about your experience, we’ll be happy to assist you.

Rated 5 out of 5 stars

I have used it six times and have never…

I have used it six times and have never had a problem. Everything has arrived in less than 24 hours. Highly recommend!

May 20, 2026
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Hi, thank you so much for your kind words and for trusting us six times! Reviews like yours motivate our team to keep delivering the best service possible. Thank you for recommending Supermarket23!

Rated 5 out of 5 stars

Good job

I think the store does a good job, especially given the conveniences it offers to Cuban families. I am very grateful for its existence. I almost never have any issues with the store.

December 27, 2025
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Thank you so much for your kind words!

We truly appreciate your support and are glad to know that your experience has been consistently positive. Our goal is to make things easier for families, and it means a lot to hear that our service has been helpful to you.

Thank you for your trust—we’ll keep working to provide the best experience possible.

Rated 5 out of 5 stars

I have sent groceries to Cuban friends…

I have sent groceries to Cuban friends several times and they have got it, and were delighted to receive the food, was able to get delivery just as all traffic stopped in Cuba, they made sure my purchase was delivered. I highly recommend them.

February 12, 2026
Unprompted review
Supermarket23 logo

Reply from Supermarket23

I have sent groceries to Cuban friends…
I have sent groceries to Cuban friends several times and they have got it, and were delighted to receive the food, was able to get delivery just as all traffic stopped in Cuba, they made sure my purchase was delivered. I highly recommend them.

Rated 1 out of 5 stars

This Christmas

This Christmas, I placed an order for my mother in Havana. Unfortunately, some products were not dispatched. Despite the products being available on their website, the company refused to deliver the missing items. Instead, they credited my online account with the cost of the missing products and expected me to solve the problem, which obviously would be to purchase them again for my elderly mother, incurring additional shipping costs.

Apart from this incident, I am curious as to why the company charges for the shipment of products when the client has already spent a significant amount of money on the products themselves. Why don’t they waive the shipping charge in such cases as most companies do?

December 24, 2025
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Thank you for sharing your feedback.

In some cases, we choose to credit the value of the missing products directly to your account as it is often the fastest and most efficient way to offer a solution. However, we completely understand your concern and will re-evaluate your case accordingly.

Please remember that if you are not satisfied with the proposed resolution, you can always reach out to our Customer Service team through any of our support channels — we are here 24/7 to assist you. Your claim regarding this issue remains active since your last interaction, and we are currently reviewing it to provide you with the best possible outcome.

We truly appreciate your patience and your trust in our service.

Rated 1 out of 5 stars

Day 4 and still waiting for the delivery and I live in Central Havana

In the past my orders always arrived on time, but this time I placed an order and today is day 4 waiting for the delivery, the biggest problem is that you have to stay home all day and hope they come and I have been staying at home for 4 days hoping they will come, why can't they give you an exact day and time frame that they come, for example we will deliver your order tomorrow betweem 8am- 1pm or they could say they will deliver the order between 1pm -7pm

December 20, 2025
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Hi! Thank you so much for sharing your experience.

We’re truly sorry for the inconvenience you experienced while waiting for your order. We understand how difficult it can be to plan your day without an exact delivery time, and we genuinely appreciate your patience during those days.

We’d like to confirm that the missing items have already been delivered, and we’re glad to know you finally received your complete order.

Please remember that if you ever have any questions or run into any issues, you can always count on us. Our customer service team is available 24/7, and you can reach us via phone, email, live chat on our website, Messenger, or direct message on Instagram. We’re here to help whenever you need us.

Warm regards,

Rated 4 out of 5 stars

My Not Use these people to send food to Cuba again

I shipped food to my cousin in Cuba a few times and never one pronlem. But they fixed it immediately. Will continue to use yheir services.

December 23, 2025
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Thank you for bringing this to our attention, and please accept our sincere apologies for what happened with your recent order. We truly appreciate your previous trust in our service, and we take situations like this very seriously. We’re already prioritizing the review of your claim to find a prompt and fair resolution. We will take the necessary internal measures to prevent this from happening again. Once again, we’re very sorry for the inconvenience caused, and we will do our best to make things right as soon as possible.

Rated 5 out of 5 stars

We tried this for the first time and…

We tried this for the first time and found it easy. The prices for cuba were better than we can buy the similar item in Canada. So, by the time you factor in the savings, the delivery charge was covered. Our friend received the order within four days. Excellent service. Five star rating in my book.

November 24, 2025
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Thank you so much for your kind words and for giving Supermarket23 a try!
We're delighted to hear that your friend received the order promptly and that the experience was a positive one. Providing fast, reliable service is always our goal, and it’s wonderful to know we met your expectations.

Your five-star feedback means a lot to us, and we truly look forward to serving you again soon!

Rated 5 out of 5 stars

User friendly, good prices, good choice, prompt service

Stellar customer service, prompt delivery, and the delivery people are always courteous and go out of their way to be helpful to relatives in Cuba. Access to many hard-to-find items. It is a heaven-sent. Too bad the US has so many embargos and regulations against the Cuban people - it makes it impossible sometimes to get needed items to our loved ones. Supermarket23 is a gem in a sea of frustration when trying to help our relatives on the island. Shameful for the US to keep food/medical supplies/clothes from our relatives. We are paying for it, not the US government, Thank you SuperMarket23!

September 14, 2025
Unprompted review
Supermarket23 logo

Reply from Supermarket23

Estimada Carmen,
Muchas gracias por su mensaje y por la confianza que deposita en nosotros. Nos alegra mucho saber que nuestro servicio ha sido un apoyo real para usted y su familia en Cuba, especialmente en medio de tantas dificultades. Valoramos sus palabras hacia nuestro equipo. Nuestro compromiso es conectar a las familias con responsabilidad y cariño. ¡Gracias por permitirnos ser ese puente y por acompañarnos con su apoyo!

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