William Hill Reviews 

7,386
TrustScore 1 out of 5

1.2

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Rated 1 out of 5 stars

My local shop opens at 8am but the cleaner arrives at 9am. Floors mopped and carpet hoovered but this should be done prior to opening. My first experience of the shop manager today. Her language whils... See more

Rated 1 out of 5 stars

I have been owed 700 in withdrawals for a week now 2 agents confirmed this was released and when back on chat they saying under review and the agents provided wrong info ?? Withdraw while you have... See more

Rated 1 out of 5 stars

customer service is terrible - i asked for an old debit card to be deleted - months i have been asking and they still havent done it - i can deposit by many means but when i eventually won money i c... See more

Rated 1 out of 5 stars

After my usual bookies Betfred shut down I had no choice but to my local William Hill. Best odds had been finished as Betfred had closed. The round tables are to small, you can barely open the racing... See more

Company details

  1. Betting Agency
  2. Bookmaker
  3. Casino
  4. Online Casino or Bookmaker

About William Hill

Written by the company

Founded in 1934, William Hill is one of the most trusted names in betting and gaming.

Bet on sport

Fancy a bet on your favourite sport? We’ve got a market for that.

With a William Hill account, you can bet on everything from the Premier League to the Cheltenham Festival, online, in our shops or on the go with our app.

Play games

Step through the doors of William Hill Vegas to play Roulette, Poker and Blackjack, with real-life dealers.

Join a thriving community of friendly bingo fans at William Hill Bingo.

And try your hand at exclusive games, like William Hill Megaways™, and the biggest releases, like Monopoly Live and Deal or No Deal.

Visit our shops

We have hundreds of shops across the UK, and you’re guaranteed a warm welcome when you drop by.

Make sure to say hello to our friendly colleagues. They can answer your questions and fill you in on the special offers available that day.

Help is on hand

Whenever you have a question about your William Hill account, you can get help fast from a real person using live chat, in person at our shops or on Twitter @WilliamHill.

Safer gambling

Whether it’s enjoying those last-minute winners, claiming the bragging rights with your mates, or celebrating a winning spin – gambling is about having fun. But it’s about staying in control too, and we’ve got all the tools you’ll need to do just that.

To find out more about William Hill, visit www.williamhill.com


Contact info

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1.2

Bad

TrustScore 1 out of 5

7K reviews

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Hasn’t replied to negative reviews

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1.2

All reviews

(7,386)

872 reviews in the last 12 months

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Rated 1 out of 5 stars

R.I.P WILLIAM HILLS 💩💩💩💩💩💩

Went to my local hills to back a horse that was 11 or 12/1 in reality but because the kingswinford shop has no competition they dont give best odds but only offer 9/1 so i walked out and went to boylesports in town and got 11/1 best odds, there are 3 bookies in town offerring best odds and yet still a dozen or so people in there yet when i went to my local hills not a single punter in there lol hills shut their shop in town recently and why do you think that is?? 3 other bookies offerring better value!

September 6, 2026
Unprompted review
Rated 1 out of 5 stars

AVOID WILLIAM HILL AND TRUST THEIR BAD RATING!

There’s good reason as to why WH have such terrible reviews and 1.2 bad rating. I’ve been a WH customer for nearly 15 years. I was betting on both sports and gaming regular and would have classed myself as a good, regular and loyal customer. After experiencing a gaming issue, that’s where it all went wrong…

The AI assistant when trying to get help on live chat is utterly useless. Good luck trying to get past the options that may not apply to your reason. If you’re lucky enough to get past AI and get through to a so called human, expect copy and pasted information. On one occasion, the ‘agent’ didn’t even change {Managers Name}. I found the ‘agent’ rude, unhelpful and was far from professional. And the response time is shocking

I also got advised to email SecondOpinion who deal with complaint. I’ve sent 4 emails now over nearly 3 weeks and shock, no reply and not even an acknowledgment

I told a live chat ‘agent’ that I’m considering closing my account due to losing trust in the customer service side of things and how I wasn’t feeling like a valued customer and rather than showing any care or concern or even trying to keep me happy, they just went ahead and closed my account. So, that’s what you get for being a 15+ year regular customer!

AVOID AT ALL COSTS. I now just stick with Paddy Power, Betfair and SkyBet and at least they offer you regular ‘thanks for your loyalty’ rewards and they have a reachable customer service option who actually care about you as a customer!

Ps, I have all the screenshots of the poor communication from live chat

September 1, 2026
Unprompted review
Rated 1 out of 5 stars

Language

My local shop opens at 8am but the cleaner arrives at 9am. Floors mopped and carpet hoovered but this should be done prior to opening. My first experience of the shop manager today. Her language whilst speaking on the phone about a colleague was absolutely disgusting. I lost count of the number of times the "F" word was used. Certainly not something a new customer wants to hear.

September 4, 2026
Unprompted review
Rated 1 out of 5 stars

I have been owed 700 in withdrawals for…

I have been owed 700 in withdrawals for a week now 2 agents confirmed this was released and when back on chat they saying under review and the agents provided wrong info ??

Withdraw while you have the chance and go somewhere else please. Customer service is like talking to a 2 year old

September 4, 2026
Unprompted review
Rated 1 out of 5 stars

The FOBT machines in the shops no longer pay anything !!! That's an absolute FACT !!!

The title of the review tells you all you need to know !!!! The FOBT machines in the shops are now an automatic loss, and a HEAVY one at that !!! Put it this way, if you deposit, expect to lose £500 minimum, or whatever your willing to feed it !!! TOTAL SCAM !!! Literally NONE of these machines pay now, been like that for probably 3 years, but they are the worst they've ever been now this last 6/8 months by a million miles !!!! AVOID LIKE THE PLAUGE, it's no longer a gamble, it's a donation to the bookies !!!! 👋👋

September 3, 2026
Unprompted review
Rated 1 out of 5 stars

Self excluded a while ago now expired

Self excluded a while ago now expired, tried about 6 months ago to reopen via live chat, still waiting for the agent who said "Give me 15 minutes" to respond. Currently up to 180 minutes via "live" chat to get any replies

September 3, 2026
Unprompted review
Rated 1 out of 5 stars

customer service is terrible

customer service is terrible - i asked for an old debit card to be deleted - months i have been asking and they still havent done it - i can deposit by many means but when i eventually won money i cant withdraw - only to this closed bank account and they cant delete it they keep saying

absolute cheats

September 2, 2026
Unprompted review
Rated 1 out of 5 stars

New To Hills

After my usual bookies Betfred shut down I had no choice but to my local William Hill. Best odds had been finished as Betfred had closed. The round tables are to small, you can barely open the racing post on them never mind complete a betting slip. No room for your flask of coffee or pastry. The chairs are bone hard plastic. The toilets are a health hazard. Machine terminals don't take £1 coins. I went in today and the floor hadn't been hoovered from yesterday as my pastry crumbs were still on the floor.

August 31, 2026
Unprompted review
Rated 1 out of 5 stars

From heroes to zeroes

Never had any major issues here, but it's only memories now. Specially with the new law that came into life in June, they started asking for account verifications, no matter how many years you with them. And it makes you feel like ur some criminal, they want proofs of address, not one, two! (Plus they said in the email, they gonna do checks more frequently now, no, thanks🖐️). I sent a bank statement (which I always did in the past) just to get a message back, bank statements aren't a proof of address (sic!) Contacted the live chat, just to be told they actually do accept bank statements as proof of address! Sent it again, got an email back they don't accept it! 😂 I mean, they contradict themselves, looks like they don't really care anymore. I don't know whats happening, but went to see other bookmakers reviews and there's something definitely going on, looks like a lot of them just want to get rid of customers, which doesn't make any sense right? There's something dodgy going on, but my advice is...looks like it's time to go back to the old school, which is going back to the local bookmakers shops, not very convenient, but at least ye won't be asked for millions of documents, proofs, photos and stuff like that.

August 30, 2026
Unprompted review
Rated 1 out of 5 stars

shocking.

shocking.. can't get your money out. Can't log in - I've been sent numerous links, provided personal info.. but said no, when they wanted bank details. I am still after 2 hours trying to get my money out

August 30, 2026
Unprompted review
Rated 2 out of 5 stars

Keeps kicking me out and judging me

I not had a problem with payouts normally pretty quick only problem i have is when they kick my out while in middle of game assuming i have a gambling problem only cause im playing at night i already told them its because i have a autistic daughter that dont like to sleep and i dont go on everyday either only for the free games and i hardly desposit so im not sure what there problem is if this keeps on im gonna remove myself and find another site

August 29, 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely rotten site !!

Absolutely rotten site !!! Deposited over 100 pound staked double that to win nothing this is one big scam site DO NOT PLAY !!!! I’ve been playing for years I’ve never had a decent win it’s set up to rob you do not play absolutely scum of a site

August 28, 2026
Unprompted review
Rated 5 out of 5 stars

I like others have had no response they…

I like others have had no response they froze my account for 72 hours under the disguise of responsible gambling, after emails and messages now I can't contact them pass the bots,I managed to get to £1600 now at £1000,they never intervene or question when your losing.based in Gibraltar which accounts for 30% of it's GDP the Gibraltar gaming board use to consist of one person with 3,500 staff employed in the colony in the gaming industry,like Malta and Cyprus there is no implementation of gaming regulations this is a reflection of most of the reviews,the gaming board u.k will act now.

August 15, 2026
Unprompted review
Rated 1 out of 5 stars

Stay well away from this awful site I…

Stay well away from this awful site I put 35.00 in was on the big dog house 1 bonus hey we go its a insult I was on 20 pence 64.pence wat a joke im amazed anyone withdraws from this site im down hundreds and I mean hundreds I was only on it 13mins ur better of saving ur money how bad this site is loads of lagging yet again thats wat they want so u dont win anything loads of dead spins in a row this site def needs investigation very very awful poor site stay well away u very rarely withdraw u very rarely up on this site I never am I wish I cud tell u how much im down on this site but I cant please stay away u wont get anything from this site ever close this site down

August 27, 2026
Unprompted review

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