Safira.com Reviews 

1,700
TrustScore 1.5 out of 5

1.7

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Rated 1 out of 5 stars

I ordered a ring with engraving, therefore I couldn’t return it. It came looking bit different than on the picture. And now after only 3 weeks of wearing it’s already completely matted. It looks so... See more

Rated 1 out of 5 stars

Very disappointing. I always used to order from their website, and I was satisfied with their products until now. However, one time my bracelet broke, and when I contacted them, they suggested that... See more

Rated 2 out of 5 stars

I ordered a pinky ring and there is one stone missing. I emailed the support and they proposed that I send it back but I have to pay to send it back and get another one. I asked for them to provide m... See more

Rated 3 out of 5 stars

I'll start by saying I only have experience with their silver pieces. The piercing and both pairs of hoops are great, love the design, but the studs have uneven back parts - one comes off pretty easil... See more

Company details

  1. Jewelry Store
  2. e-Commerce Service

About Safira.com

Written by the company

SAFIRA is Swedish jewellery brand, with a heart for designing unique and contemporary jewellery of high quality that encourages you to be confident with your style. All pieces are designed in-house at our Stockholm office and shipped to our customers from our HQ in Köping, Sweden.

SAFIRA offers a wide range within the jewellery section; Earrings, necklaces, rings, bracelets and anklets. Everything from minimalistic to more bold and statement pieces. All our jewellery are made of pure silver and gold. We believe that contemporary jewellery made from precious metals should be affordable without compromising on the level of fashion.

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1.7

Bad

TrustScore 1.5 out of 5

2K reviews

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1.7

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(1,700)

84 reviews in the last 12 months

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Rated 1 out of 5 stars

Got the wrong item delivered

Got the wrong item delivered. It took almost a week to get a respons from the support email. Bad and slow service.

November 30, 2022
Unprompted review
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Reply from Safira.com

Hi Sofie,

Thank you for sharing your feedback.
We are sorry for sending you the wrong item and that our response time is a bit slower than usual.

We have received a lot more emails than expected and we are doing everything we can to catch up.

Best regards Jimmy, Safira

Rated 5 out of 5 stars

Amazing jewelry

The jewelry are always so pretty and good quality. I wear them every day and shower with them and they stay gorgeous!

December 4, 2022
Rated 1 out of 5 stars

The earrings was so small

The earrings was so small, they did not fit my ear.

November 30, 2022
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Reply from Safira.com

Hi Julie,

Thank you for sharing your feedback!
We are sorry to hear they did not fit you.

There's no problem returning them for a refund and if you want help with your return please contact our customer support at support@safira.com

Best regards Jimmy, Safira

Rated 3 out of 5 stars

Got 3 amaizing jewlery

Got 3 amaizing jewlery, but only 1 box.

November 30, 2022
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Reply from Safira.com

Hej Tonje,

Tack för din feedback!
Vi på SAFIRA ser det som en del av vårat ansvar att göra vad vi kan för att minimera vårat klimatavtryck och det är något vi ständigt jobbar på att förbättra. Därför skickar vi endast en smyckesask per order och inte en per smycke.

Vi förstår samtidigt att man ibland vill ha fler askar om det är gåvor man har tänkt ge bort. Vänligen kontakta oss på kundservice@safira.se så ska vi se till att du får fler askar! Läs gärna mer om vad vi gör för klimatet här: safira.com

Vänliga hälsningar Jimmy, Safira

Rated 2 out of 5 stars

I am VERY sorry but i had to retour the…

I am VERY sorry but i had to retour the both rings because the delivered sizes were wrong : toi small. Unfortunetely I think there was a MISTAKE WHEN my order was prepared. So I returned them immediately Yesterday on déc, 2nd FOLLOWING your process return. I Hope i will reimburse VERY quickly. Best regards. J. Chapuis from
France
DEC 5TH, thanks to Jimmy for his answer. Unfortunetely I had to return the rings and it IS VERY pity because their quality is very good. I had no chance😥 The best for the customers should be to know the Size of their own country as the other ring web sites propose us before ordering. Thanks a lot in advance for your future following and please let me know about my return and my reimburse to close this va claim. I am sure that my next order will be perfect. I will talk you about it after my reimburse. Best regards. Jocelyne Chapuis from France
Nota Bene : even in France their Warehouse could be made a MISTAKE during the order preparation. It s the reason why the quality process is VERY important for all web shops.

November 30, 2022
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Reply from Safira.com

Hi Jocelyne,

Thank you for sharing your feedback.
We are sorry the rings did not fit.

Returns usually take around 10-30 days and we will let you know if the sizes were wrong.

Best regards Jimmy, Safira

Rated 2 out of 5 stars

My order STILL hasn't been shipped

Well I placed my order on the 9th of November and I'm yet to receive it. I haven't even gotten a shipping conformation so I guess they haven't shipped it.
It's a shame since my purchase should have been gifted to my friend fpr her b-day. If my order doesn't arrive within the followong week, I won't be able to gift it to my friend.

November 19, 2022
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Reply from Safira.com

Hi Susanna,

We are sorry to hear that you have not received the shipping confirmation.
Almost all orders are sent from us within a business day and I can see your order was sent the following day from when you placed it.

Unfortunately, it seems like there's been a small delay during delivery but I can see it has been delivered now and if you have any further questions please contact our support again.

Best regards Jimmy, Safira

Rated 1 out of 5 stars
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Reply from Safira.com

Hi Thea!

Thank you for sharing your feedback.
First of all, we are truly sorry about the inconvenience. We always send our orders the same day or the day after placing the order and it's very unfortunate to hear that your order has been delayed.

Please email your order number to support@safira.com and we will have a closer look at your order and find out what has happened.

Best regards, Jimmy Safira

Rated 1 out of 5 stars

The gold only lasted 1 year ”24K”

Ive got the BISMARCK CHAIN NECKLACE as a gift 2 years ago on my 30th birthday. I really loved it. Then after a year the gold started to disappear and now two years later there is hardly any gold left. Very disappointed with the quality of Safira's products.

I hope this comment gets through because I hope no one else will be fooled into buying such expensive jewelry that won't last more than 1 year.

October 17, 2022
Unprompted review
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Reply from Safira.com

Hi Johanna,

Thank you for your feedback.
We are sorry to hear that your necklace did not last longer.

We have a one-year warranty for wear and tear so unfortunately we can no longer replace the necklace.
We do however have a benificial recycling program in Sweden that you can use for your old jewelry and you can reach out to our customer support if you are interested in this.

Best regards Jimmy, Safira

Rated 3 out of 5 stars

Bracelet has hollow links, not solid links

I bought an 18K gold-plated silver link bracelet on sale from Safira. Coincidentally, I had bought another 18K gold-plated silver link bracelet from a different website several months ago. I wanted the one from Safira to put permanent charms on. When I got the bracelet from Safira it was noticeably much lighter in weight than my other bracelet, though they were very similar in design and length. I weighed them both and the Safira bracelet weighed just half as much. It was obvious, judging from the weight, that the bracelet from Safira is hollow. It should be made clear on the website that a bracelet has hollow links and not solid links. It makes a big difference in quality. I have bought several products of good quality from Safira so this was my first disappointment.

October 16, 2022
Unprompted review
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Reply from Safira.com

Hi,

Thank you for your feedback.
We are sorry that information is not available on the website and we will forward this feedback to our product team.

You can of course return your bracelet and if you need help with that please contact our support at support@safira.com.

Best regards Jimmy, Safira

Rated 1 out of 5 stars

I ordered my items over 2 weeks ago.

I ordered my items soon over 2 weeks ago, and have not yet recieved them.
1000nok is a lot of money, and i am furious that i have not yet recieved them after 2 weeks.

October 16, 2022
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Reply from Safira.com

Hi Therese!

Thank you for sharing your feedback. First of all, we are truly sorry about the inconvenience. We always send our orders the same day or the day after placing the order and it's very unfortunate to hear that your order has been delayed.

Please email your order number to support@safira.com and we will have a closer look at your order and find out what has happened.

Best regards Jimmy, Safira

Rated 1 out of 5 stars

From the site the things are beautiful…

From the site the things are beautiful looking. You also are saying it’s gold. But when they arrive home they just look fake. Fake gold. Because 925 it’s not gold it’s silver. Anyway I wouldn’t recommend at all. Plus why the hell do y’all write 24k gullbelaget or 18k???? That’s unacceptable.

October 5, 2022
Unprompted review
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Reply from Safira.com

Hi Carla,

Thank you for sharing your feedback.
We are sorry to hear that you are not satisfied with our jewelry.

All our jewelry are made of sterling silver and this is written on the product page of each product.
Our gold products are still made of silver but with a gold plating and we specify which karat the plating has and we usually have 18k or 24k gold plating.

You can of course return the jewelry you bought and if you need help with that please contact our support at support@safira.com.

Best regards Jimmy, Safira

Rated 2 out of 5 stars

The ear rings did not look like those…

The ear rings did not look like those in the picture and was impossible to open.

October 6, 2022
Safira.com logo

Reply from Safira.com

Hi Liv!

Thank you for sharing your feedback.
First of all, we are truly sorry about the issue you are having.

Our jewellery has a very high standard and should work. We control every piece of jewelry carefully before we send them out, but sometimes, like for everyone, mistakes happen.

We will of course help you with your order and make sure that you will be happy with your SAFIRA jewelry. Please email our support team at support@safira.com and we will help you out!

Best regards Jimmy, Safira

Rated 3 out of 5 stars

The stones on the one ring fell off…

The stones on the one ring fell off after first time I used it

September 15, 2022
Safira.com logo

Reply from Safira.com

Hi Vilde!

Thank you for sharing your feedback. First of all, we are truly sorry about the inconvenience, this should not happen. All our jewellery has very high standard and this should not be possible when caring for the jewellery properly.

We have a continuous dialogue with all our partners and suppliers to make sure we sell the best possible jewellery. If it turns out that an jewellery doesn't keep that standard we will of course replace it for you.

Please contact us at support@safira.com and we will help you out getting a new jewellery.

Best Regards Jimmy, Safira.

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