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Crumb Reviews 

23,469
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 2,515 reviews, reviewers had a great experience with this company. Customers find the website very easy to use and appreciate the quick setup process for their pet tags. People love the peace of mind the service provides, highlighting helpful features like free replacements if tags are lost. Consumers often mention that the process is straightforward and that the tags help successfully reunite them with their pets. Some reviewers were not happy with unexpected subscription charges taken automatically from their bank accounts during activation. Furthermore, a few consumers mentioned difficulties with scanning the dog's nose print and experiencing issues when trying to get refunds.

What people talk about most

User experience

Clients share positive opinions on user experience, highlighting how fast and easy the setup process is for... See more

Product

Reviewers mention positive feedback about product, highlighting peace of mind and the quick replacement of... See more

Subscription

People report negative experiences with subscription, noting that unexpected monthly fees are automatically... See more

Payment

Reviewers highlight negative aspects of payment, frequently reporting unexpected monthly subscription charges... See more

Service

Consumer opinions regarding the service are mixed, reflecting a high level of disagreement. Reviewers express... See more

Reviews shaping this summary

Rated 4 out of 5 stars

This is the second replacement tag I have had to order due to the tags being lost when the split ring attached to the tag opens and the tag falls off. This is obviously a design flaw and requires fi... See more

Company replied

Rated 4 out of 5 stars

Ordered the free tags with no issues. Set up crumb account easy enough. It was explained about monthly fees so no idea why some complaining. It not expensive and extra peace of mind if needed. I t... See more

Company replied

Rated 4 out of 5 stars

I have not used it yet as I am not confident in using QR Codes, my son helped me with the QR Code .I am hoping to use the QR Code more confidentaly now. I am hoping everything will go well.

Company replied

Rated 4 out of 5 stars

Easy website to use. But not the correct name for my breed. They are NOT spaniels. Brittanys are hunter, pointer, retrievers. They are the smallest of the HPR group

Company replied


Company details

  1. Pet Store

Written by the company

Protect your pet with a custom-made aluminium smart tag with QR technology, giving them the best chance of being found.


Contact info

4.2

Great

TrustScore 4 out of 5

23K reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 79% of negative reviews

Typically replies within 1 week

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4.2

All reviews

(23,469)

2,466 reviews in the last 12 months

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Rated 5 out of 5 stars

Crumb app is amazing

Crumb app is amazing. Love the peace of mind that my dogs are safe with how it works. Highly recommend for your loved fur babies

August 28, 2026
Unprompted review
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Reply from Crumb

So glad you’re loving the app! That peace of mind for your pups is everything. Thanks for the recommendation!

Rated 4 out of 5 stars

Second replacement tag

This is the second replacement tag I have had to order due to the tags being lost when the split ring attached to the tag opens and the tag falls off.
This is obviously a design flaw and requires fixing.
The free replacements is a great idea and much appreciated but I feel if the issue was eliminated a lot less tags would require replacement.

August 27, 2026
Unprompted review
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Reply from Crumb

Thanks for your feedback! We really appreciate your input on the split ring issue. We’ll definitely pass that along to the team as we always strive to improve our products.

Rated 1 out of 5 stars

Very underhand way of taking £9 a…

Very underhand way of taking £9 a month!! You obviously have to give some sort of payment details to pay the postage for the ‘free’ tag, they then use these details to take a monthly premium subscription! Cancelled soon as I realised but that was only after they helped themselves to a payment, not made clear from the start, very disappointing!

August 27, 2026
Unprompted review
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Reply from Crumb

Hi Leanne, thank you for your feedback and we have noted your comments. We sincerely apologise if your Crumb experience wasn't up to standard and we want to rectify this for you. We have now sent you a Personal Note and from this note you can email us back directly if you do have any further questions. Any charges have also been refunded back to you. We are always here to assist you. With Kind Regards, The Crumb Team.

Rated 4 out of 5 stars

I have not used it yet as I am not…

I have not used it yet as I am not confident in using QR Codes, my son helped me with the QR Code .I am hoping to use the QR Code more confidentaly now. I am hoping everything will go well.

August 27, 2026
Unprompted review
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Reply from Crumb

Thanks for sharing your thoughts! It's totally normal to feel a bit unsure at first, but we're here to help. Once you get the hang of it, we're sure you'll feel more confident using the QR code!

Rated 5 out of 5 stars

Thanks for replacing Leo’s tag which he…

Thanks for replacing Leo’s tag which he managed to loose along with his collar. You made the reordering process easy and quick .

August 27, 2026
Unprompted review
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Reply from Crumb

So glad to hear the reordering process was easy for you! Leo's lucky to have such a caring owner.

Rated 2 out of 5 stars

Hidden costs...not very honest.

Invited to claim a £3 tag. Told it was free...just paid for postage.
No other payment was mentioned at any stage, until I registered it. Then find out there's a monthly subscription.
I'm not saying the company and tge ID is a bad idea...but be honest and upfront about the costs involved. Cancelled straight away. Very annoyed.

August 27, 2026
Unprompted review
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Reply from Crumb

Hi Karen, thank you for your feedback and we sincerely apologise if your Crumb experience wasn't up to standard. We did contact you back, to get some further details, but unfortunately didn't hear back from you. We can reassure you that no subscription is ever set up without the consent of a Customer. We do charge a small fee for our Premium and Premium Plus Tiers, which cover the ongoing cost of the service and for all of the great features and benefits, like Vet and Shelter notifications, GPS alerts and the Snout I.D. If you would kindly email our Support team directly at: support@crumb.pet one of the team will be there to help. With Kind Regards, The Crumb Team.

Rated 5 out of 5 stars

I love the concept of this company

I love the concept of this company. Having taken in my brother’s precious dog after he became too ill to care for him, I was disgusted by the attitude of the company with whom he was registered who wanted to charge my brother a huge sum, not to remove his details, but to add mine. This company seem to be motivated by the love of animals and the understanding of the devastation felt when they go missing.

August 27, 2026
Unprompted review
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Reply from Crumb

What a touching story — we’re so glad you found us! Your love for your brother's dog shines through, and we're here to help keep him safe.

Rated 1 out of 5 stars

Nasty hidden Subscription Costs

Looks like you are getting a decent service but, as others have mentioned, the Subscription is very sneakily hidden during the Tag Registration process. They then bill the Payment method used for the Postage Fee! To add to the disingenuous nature you cannot cancel through the App. The detail is hidden away and only accessed via a Web Browser type set up. Not happy at all, Developers preying on Pet Owners love for their Pets to make a Profit, very nasty set up…..

August 27, 2026
Unprompted review
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Reply from Crumb

Hi Martin, thank you for your feedback and we sincerely apologise if your Crumb experience wasn't up to standard. We have now sent you a Personal Note and from this note you can email us back directly if you do have any further questions. Any charges have also been refunded back. We are here to assist you. With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

SCAM

SCAM
How can this company be allowed to prey on people who care and love their pets.
Free tag was my initial concern and when I ordered I thought that the £3 post was ok.
App looked great and eagerly awaited to receive the tag to activate it.
Tag arrived and scanned QR code and put all of the required information in then to my surprise I got a notification that £9 had been taken from my account!!
I didn’t even give my bank details????
Avoid.
Reading some of the reviews it seems it’s going to be very difficult to cancel the subscription and even get my £9 back.
Shame on you Crumb!!

August 27, 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Richard, thank you for your feedback and for providing us with the additional details we requested. We have have noted all of your comments. Our Support Team has now been in contact with you and any outstanding charges refunded back. We are always here to assist. With Kind Regards, The Crumb Team.

Rated 2 out of 5 stars

2 stars

2 stars – Be very careful about the Premium subscription

I ordered Crumb dog tags after receiving several emails encouraging me to complete my registration. I understood that the tags would cost around £3 for postage, but I was unclear about there being a £12-a-month Premium subscription.

The subscription was inadvertently activated during the process. As soon as I noticed the £12 charge, I cancelled it and contacted Crumb to request a refund.

What particularly disappointed me was that my initial requests for a refund were ignored. I had several communications with them before checking their Terms & Conditions myself. I then pointed out that their own terms provide for a refund when a first monthly subscription is cancelled within 14 days.

Once I mentioned this, the £12 was refunded within seconds.

I am pleased that Crumb ultimately refunded the money, but I found the whole process unnecessarily difficult. In my opinion, the way the £3 tag offer and the £12 monthly Premium subscription are presented is disingenuous and insufficiently transparent. If a customer is being encouraged to believe they are simply paying £3 for a dog tag, the recurring £12 charge should be made absolutely clear before they commit.

I would advise anyone considering Crumb to read the subscription details very carefully before completing the registration.
The tag itself may be a good idea, but I was left feeling that the subscription is too easy to activate without the customer fully appreciating what they are signing up for.

August 27, 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Lynda, thank you for your feedback and for providing us with the additional information we requested. We can confirm that any charges have been refunded back to you and we apologise if your Crumb experience wasn't up to standard. If you do have any further questions, at any time, always reach out to us at: support@crumb.pet With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

Find any other tag for your dog

If I hadn't canceled today and blocked them from my card the total they would have taken for an $11 per month subscription would have been $44.82 in the last 9 weeks. They did not respond to a message when given a chance to make this right, keep a customer and not get a bad review.
DO NOT use subscribe..find any other tag for your dog.

August 26, 2026
Unprompted review
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Reply from Crumb

Hi Janet, thank you for your feedback and we have noted your comments. We have now sent you a Personal Note and from this note you can email us back directly, if you do have any further questions. Any charges have also been refunded back to you. We are here to assist you. With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

This appears to be a fraudulent…

It appears that I have encountered a fraudulent situation. Following a PayPal payment for a delivery charge, I have been subjected to recurring monthly charges of £12 for a service that I do not utilize or require. Despite my attempts, I have been unable to cancel these charges. My bank recommended contacting PayPal, and I also reached out to the merchant; however, neither party was able to facilitate a cancellation. I strongly advise exercising caution, as this service does not operate as presented, and effective assistance from management has not been provided.

August 26, 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Shakila, thank you for your feedback and we have noted your comments. We sincerely apologise if your Crumb experience wasn't up to standard and we want to rectify this. We have now sent you a Personal Note and from this note you can email us back directly, if you do have any further questions. Any charges have also been refunded back. We are here to assist you. With Kind Regards, The Crumb Team.

Rated 5 out of 5 stars

Great company with phenomenal customer…

Great company with phenomenal customer service and a dependable product!

August 26, 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks so much for the kind words! We're thrilled to hear you had a great experience with our service and product.

Rated 2 out of 5 stars

I ordered the tags

I ordered the tags, went through the app details before seeing that there was a 12.00 a month subscription payment (2 tags). Stopped and did not complete the registrations.
6.00 per dog is expensive, while I accept there should be a charge it’s just to high.

The following days I was hounded with tests and e mails refarding completing my registration and even offering the first month for 0.99.

I mailed them back to request they stop the heavy sell tactics and TBF I have had no more contact.

It should be made clear and they need to be fully transparent from the beginning regarding the costs

August 19, 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Carl, thank you for your feedback and we have noted your comments. We apologise if your Crumb experience wasn't up to standard. We have now sent you a Personal Note and from this note you can email us back directly, if you do have any further questions, we are here to assist you at any time. With Kind Regards, The Crumb Team.

Rated 3 out of 5 stars

Premium needs a lot of work

I like the free membership of Crumb.pet, had it for my first two dogs. Needed another pet added, so went premium.

The SnoutID is horrific to get the scan, "go in a brightly lit room", "too much light on the nose", "hold still", "zoom in on the dogs face", "zoom out on the dogs face", barely got it with my 3 year old dog. I've tried 4 times now with the puppy, between fighting her to sit and direct her face with a treat, her getting bored because I'm fighting the app that keeps not liking the light on the nose... exhausting and all I did was sit their pointing a phone at a dog.

What's more I signed up 10 days ago to premium, no tags have arrived, no email stating the tags will be arriving. Just a "confirmation you have signed up to premium"

Oscar from support has stated they are resending them. As if they've been sent.

I'll like the idea of premium for the extra security, but its mostly for the puppy as my 3yo dog was an escape artist when he was little.

August 11, 2026
Unprompted review
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Reply from Crumb

Hi Garry, thank you for your feedback and we will make sure that your comments regarding the issues you have had with the Snout I.D. are seen by our Technical Team. We value the points you have raised. We can confirm that your tags have been resent and are on their way to you. We are always here to assist. With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

My dog was with crumb for awhile now…

My dog was with crumb for awhile now ..she passed not even 2weeks ago av cancelled membership and told them Dee has passed ...just 5mins ago relieved 2emails saying about dees membership to reinstate her and if my dog goes missing she won't be covered to say this has made me so angry is an understatement would never use this place again..very inconsiderate shower of tossers ..AVOID

August 25, 2026
Unprompted review
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Reply from Crumb

Hi Sharon, thank you for your feedback and from us all here at Crumb, we sincerely apologise for the correspondence that was sent out to you , after the passing away of dear Dee. We are a 'young Company' and still learning as we go and the emails that were sent to you (in error) were unacceptable. We will learn from this. If you do have any further questions, please don't hesitate to contact us directly at: support@crumb.pet we are always here to assist. With Very Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

Watch out

Watch out, as others are saying, you pay for a tag and there are automatic payments of £9 taken from your account every month without my knowledge of approving this. It’s totally misleading when you order the tag. They much be making a fortune from this. 1 tag delivery, thought oh I didn’t know this was a subscription so didn't register my tag or use app to sign up. Little did I know they automatically take your payments from paying for the tag delivery.

May 1, 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Kate, thank you for your feedback and we have noted your comments. We did contact you back to get some further details, but unfortunately didn't hear back from you. If you would kindly email our Support Team directly at: support@crumb.pet one of the team will be there to assist you. With Kind Regards, The Crumb Team.

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