Outstanding service from the Wheat team, especially Alberte. I recently reached out regarding an issue and the response was incredibly quick, thoughtful and professional. The whole process was... See more
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They sent the package to the wrong address, so it was sent back to them. Since it was greatly delayed, we asked to cancel the order. They re-shipped anyway. Returns are at the expense of the customer... See more
Company replied
I purchased the James cords - I debated it as you can obviously buy cheaper versions . But these are high quality, and cut so beautifully. They are large fitting but they sit really well even when rol... See more
Company replied
Site says "Dispatches every Monday, Wednesday & Friday. So orders will be sent on one of those days, depending on which comes next after your order.". I ordered 7 days ago, my order hasn't been dispat... See more
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Company details
Written by the company
Wheat er et dansk børnetøjsbrand med klassisk dansk design. Vi fokuserer på komfort, bevægelsesfrihed og design til fornuftige priser. Wheat blev grundlagt i 2002 af Charlotte & Peter Galsgaard. Hvert design er tilpasset børns præmisser. Justerbar elastik, tilpas vidde og naturlige materialer er med til at sikre hvert barns bevægelsesfrihed. Ved at gå med Wheat tager vores børn del i den skandinaviske livsstil, der vægter kvalitet og komfort. Designets stærke identitet har sammen med Charlottes tætte kontakt til både produktion og salg ført til en velorganiseret succesfuld organisation, der vokser støt sæson for sæson.
Contact info
Grusbakken 12, 2820, Gentofte, Denmark
- 45200220
- info@wheat.dk
- www.wheat.dk
2.7
Poor
381 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 94% of negative reviews
Typically replies within 1 month
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Outstanding service from the Wheat…
Outstanding service from the Wheat team, especially Alberte.
I recently reached out regarding an issue and the response was incredibly quick, thoughtful and professional. The whole process was handled smoothly and with genuine care, which made the experience very reassuring as a customer.
It’s not always easy when something goes wrong with a purchase, but the way the team handled it made a big difference. Service like this builds real trust with customers.
Thank you again to Alberte and the Wheat team for the excellent support.
6 March 2026
Unprompted review
Reply from Wheat
Dear Honey,
Thank you for you wonderful feedback! It makes us happy when our customers is left with a good experience - and hopefully also nice purchases. We are happy to welcome you back to our shop in the future.
Best wishes,
Emilie // Team Wheat
Love all four coats I bought for my…
Love all four coats I bought for my grandchildren. Will purchase from this site again. Quality items
1 March 2026
Unprompted review
Reply from Wheat
Dear customer,
Thank you for the lovely feedback! We are happy to hear that you love the the coats.
Best wishes,
Emilie // Team Wheat
No delivery, no refund, no replies
One month after the order not arriving, customer service not replying to emails and I still haven’t received a refund. Do not buy from this brand
9 February 2026
Unprompted review
Reply from Wheat
Dear Miren,
Thank you for your feedback. We understand how frustrating a delayed delivery can be.
When a parcel needs to be traced with GLS, they have up to 10 days to investigate and locate it. According to the information provided to us by GLS, the parcel has been delivered and we have also made a full refund to you because of the experience you had.
If you are still experiencing any issues, we kindly ask you to contact our customer service directly so we can review the case again and ensure everything is clarified.
Best regards,
Emilie // Team Wheat
They sent the package to the wrong…
They sent the package to the wrong address, so it was sent back to them. Since it was greatly delayed, we asked to cancel the order. They re-shipped anyway. Returns are at the expense of the customer and incredibly expensive due to international shipping. Essentially we had to pay and were greatly inconvenienced because of their mistake.
17 January 2026
Unprompted review
Reply from Wheat
Dear Andrea,
Thank you for your feedback. I’m very sorry to hear about your experience and the inconvenience this situation has caused.
When a parcel is returned to us due to an address issue, it will always be processed for re-shipment. Have you been in contact with our customer service who could handle your case?
I completely understand that the delay and the international return costs added to your frustration. If a mistake has been made on our end, we of course always refund the return shipping costs. Please contact us and we will refund you whatever is missing.
Best regards,
Emilie // Team Wheat
Additional features well worth the money
Love the puddlesuit I brought for my daughter, well worth the money because of the additional features, i.e, the adjustable waistband and stirrups. It seals in warmth, it's windproof and looks a beauty.
2 January 2026
Unprompted review
Reply from Wheat
Hello Henna,
Thank you so much for your lovely review!
We’re really happy to hear that you’re pleased with the puddle suit for your daughter. It means a lot to us that the additional features make a real difference.
Best wishes,
Emilie // Team Wheat
Order shipped to the wrong country
The website had a bug that automatically set the country to Germany. I corrected it to Sweden, but the order was still shipped to Germany. The AI agent even confirmed that the issue would be fixed before shipping.
Customer service (Emelie) was unhelpful, offered no apology, and referred me to their terms instead. Overall, a very disappointing experience.
5 January 2026
Unprompted review
Reply from Wheat
Dear Elin,
Thank you for your feedback. We are sorry to hear that your experience was disappointing!
As explained in my email correspondence, we unfortunately do not have the possibility to change the destination country once an order has been completed. This was communicated to you by email. We are well aware of the promise from our AI and this will be changed and taken into consideration.
As soon as we became aware of the issue, we contacted DHL to have the parcel returned and resent to the correct address. You were informed of this in an email on January 6th, where we also apologised for the mistake.
Our checkout currently requires a predefined country selection, which is why we always recommend carefully reviewing all order details before completing a purchase.
Thank you for your order and we hope to see you again sometime!
Best wishes,
Emilie // Team Wheat
I still have not received my order.
I still have not received my order.
#9638. 1 December 2025
Please can you look into it for me?
1 December 2025
Unprompted review
Reply from Wheat
Dear Helen,
Thank you for your feedback. The delivery time was certainly not satisfactory, and this has been reported to GLS.
As soon as we were made aware of the issue, we handled it promptly and have issued a full refund, as the parcel was unfortunately lost in transit.
Thank you for your order and we hope to see you again.
Best wishes,
Emilie // Team Wheat
Order no 9485 placed 24/11 and not yet…
Order no 9485 placed 24/11 and not yet received
22 November 2025
Unprompted review
Reply from Wheat
Hello,
Thank you for your review. Your order (no. 9485) was shipped on 25/11, and our delivery time is 6–10 business days from dispatch. According to the tracking information, the parcel was delivered last Thursday; just three days after my colleague informed you that it would arrive within the next few days.
We’re glad to see it has now been delivered, but please feel free to contact us if there is anything else we can help with.
Best regards,
Emilie // Team Wheat
High quality and well cut
I purchased the James cords - I debated it as you can obviously buy cheaper versions . But these are high quality, and cut so beautifully. They are large fitting but they sit really well even when rolled in the legs - super cute with the wide leg on my toddler
30 November 2025
Unprompted review
Reply from Wheat
Thank you so much for your very nice review! We are so happy that you love the quality and the fit of the pants you bought.
We really appreciate your support!
Best,
Emilie // Team Wheat
I’m very disappointed with this brand
I’m very disappointed with this brand! I placed an order on September 8th and still haven’t received it!!! It’s been almost a month! I’ve written to them by email and on Instagram three times! There’s no response at all — this company seems like a scam judging by my experience and what I’ve read from others. The customer service is terrible. I DEFINITELY DO NOT RECOMMEND ORDERING FROM THIS COMPANY.
4 October 2025
Unprompted review
Reply from Wheat
Hi Natalia,
We’re truly sorry to hear about your experience – this is not the level of service we aim to provide. Unfortunately, we’ve had some delivery challenges to the UK, which have caused delays for certain orders.
We completely understand your frustration and would love to help resolve this as quickly as possible. I've contacted you directly with a solution.
Thank you for your patience, and again, our sincere apologies for the inconvenience.
Best regards,
Emilie // Team Wheat
Order arrived
Order arrived! Great quality, worth the wait!
With one week delay, my order arrived today. Instead, GLS is not a very good carrier, but from what I found , when you are checking on their website the status of the order, when you see arrived in the UK, since that moment you need to track the parcel on ParcelForce website / Royal Mail.
The products are very good quality, worth the wait at the end to be honest. And Emilie treat my case with respect and kindness, offering a 40% reduction which was immediately in my account.
Instead, it is a problem with the carrier but from what I can see , Wheat is trying to do their best to solve the issues!
Thank you for these lovely shoes.
22 September 2025
Unprompted review
Reply from Wheat
Hi Maria,
Thank you so much for your kind words! We’re glad to hear your order arrived safely and that you’re happy with the quality.
We really appreciate your patience with the delay and your understanding regarding the carrier!!
Thanks again for choosing Wheat — we hope you enjoy your new shoes.
Best regards,
Emilie // Team Wheat
Taken my money, no items received
It’s been 2 months since I placed a large online order and I haven’t received it. Customer services are ignoring me - at a loss. Really wouldn’t recommend.
18 July 2025
Unprompted review
Reply from Wheat
Dear AA,
We are truly sorry to hear about your experience, and we want to start by offering our sincere apologies for the long delay with your parcel.
Unfortunately, we have faced challenges with our couriers, which led to longer delivery times than expected.
We understand how frustrating this has been, and we are already taking concrete steps to resolve these issues and improve the reliability of our deliveries going forward.
Please contact us at webshop@wheat.co.uk and we will find a solution for you!
Thank you for sharing your experience – your feedback helps us improve.
Best regards,
Emilie // Team Wheat
Terrible customer service and delivery times
I ordered many expensive items on 3rd September and it is now 18th September and none of my parcels have arrived.
I have emailed customer service three times and am yet to get an updated timeline or response on the items. Very disappointing customer service and would not recommend.
18 September 2025
Unprompted review
Reply from Wheat
Dear Sarah,
We are truly sorry to hear about your experience, and we want to start by offering our sincere apologies for the long delay with your parcel.
Unfortunately, we have faced challenges with our couriers, which led to longer delivery times than expected.
We understand how frustrating this has been, and we are already taking concrete steps to resolve these issues and improve the reliability of our deliveries going forward.
Thank you for sharing your experience – your feedback helps us improve.
Best regards,
Emilie // Team Wheat
Long Delivery
Site says "Dispatches every Monday, Wednesday & Friday. So orders will be sent on one of those days, depending on which comes next after your order.". I ordered 7 days ago, my order hasn't been dispatched yet. their phone number doesnt work
16 September 2025
Unprompted review
Reply from Wheat
Dear Clemence,
We are truly sorry to hear about your experience, and we want to start by offering our sincere apologies for the long delay with your parcel.
Unfortunately, we have faced challenges with our couriers, which led to longer delivery times than expected.
We understand how frustrating this has been, and we are already taking concrete steps to resolve these issues and improve the reliability of our deliveries going forward.
Please contact us at webshop@wheat.co.uk and we will find a solution for you!
Thank you for sharing your experience – your feedback helps us improve.
Best regards,
Emilie // Team Wheat
This is the most disgusting part
This is the most disgusting part — when a seemingly high-quality children’s clothing brand treats its customers so poorly. I placed an order and immediately decided to cancel it. It hadn’t even been processed yet. I wrote five emails to customer support, chatted with both their AI assistant and supposedly a real person, and yet they still couldn’t cancel the order, blaming it on their “warehouse system.”
Honestly, as a customer expecting basic client-oriented service, I don’t care that they’ve built such an unreliable system — one that forces me to spend money on shipping and returns for something I tried to cancel right away.
I WOULD NOT RECOMMEND ORDERING FROM THEM TO ANYONE if there’s even the slightest chance you might need to cancel. I regret not reading the reviews here earlier — I would’ve never used their services. Because yes, everything people say about the delivery issues and complete lack of empathy in customer support is absolutely true.
I will try to spread the word about this experience on Instagram to a wider audience, on Reddit, and on Google.
18 August 2025
Unprompted review
Reply from Wheat
Hello,
we are truly sorry to read about your disappointing experience and the frustration it has caused you. This is not the feeling we want our customers to be left with.
We understand your concern regarding the cancellation of your order. As mentioned in our terms and conditions, and also shown in the order summary, our logistics are handled by an external automated warehouse. This means that once an order is placed, it is immediately processed in their system and unfortunately cannot be cancelled afterwards. We realize this may feel inconvenient, especially when the order has just been placed, and we sincerely apologize that this was not aligned with your expectations.
We will, however, gladly support you with the return process and make sure it is handled as smoothly as possible if you contact us on webshop@wheat.eu.
Best regards,
Emilie / Team Wheat
Very expensive return policy
The .eu webpage and sending to all EU countries is misleading, because you have to return to Denmarkt which is extremely expensive. Customer service is not willing to give any help. I wanted to return a few items, but with this cost I will return it all. So disappointing.
31 July 2025
Unprompted review
Reply from Wheat
Dear Git,
Thank you for your review.
We’re sorry to hear that you're disappointed with the return process. We completely understand that international returns can be costly, and it’s certainly not the experience we want for our customers.
However, we would like to clarify that it is clearly stated on our website, as well as in our terms and conditions, that we ship from Denmark and that any returns must be sent back to Denmark. At this time, we unfortunately do not have the option to provide prepaid return labels for all customers.
We’ve been in contact with you via email and have done our best to assist within the limits of what we can offer. We're truly sorry we couldn’t meet your expectations this time, and we genuinely appreciate your feedback. It helps us work toward a better experience for all customers.
Best regards,
Emilie // Team Wheat
Really poor delivery and customer service experience
Like many others it seems, I’ve experienced delays in receiving my orders. I would have laughed when I saw the request for a review come through if I wasn’t so angry about the way I’ve been treated. I placed two orders in quick succession two weeks ago, neither of which has been delivered. I’ve been told that there was an issue with customs for one of them so it was sent back to the warehouse, but still hasn’t been sent out again two days later. The customer service representative can’t tell me the status of the other order. I’m baffled how a company which runs a UK website hasn’t figured out how to import into the UK reliably if they choose to fulfil those orders from elsewhere. It seems that other customers have had the same experience months ago so this isn’t an isolated incident. I’ve ordered Wheat garments from other retailers and love their design and was impressed by the quality, but will stick to doing that rather than ordering directly in the future.
20 February 2025
Unprompted review
All 5 stars for Wheat
All 5 stars for Wheat, great brand,fit size love it.thank you from Ireland
28 January 2025
Unprompted review
Quality products, overpriced, horrible carrier service
The quality of the clothes is great for kids. But it is a bit over priced even if after discounts. And the Carrier GLS they use is horrible. It really puts me off from shopping from wheat again.
10 January 2025
Unprompted review
Poor quality, high prices
Order it takes ages to arrive...
The quality is appaling
I have ordered a pair of snow boots for my child and for the price I have paid of £90 the quality is disappointing.
Easily the glue used to manufacter those shoes is visible
They look cheap, maybe 20 pounds worth if seeing them beforehand in a shop...
20 November 2024
Unprompted review
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