Sonic Direct Reviews 35,489

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent service, highlighting the helpfulness and knowledge of the staff. Consumers appreciate the efficient handling of their orders and the smooth processes in place. The competitive pricing and wide range of products also contribute to a positive shopping experience. People are particularly pleased with the delivery service, often mentioning specific delivery personnel by name and commending their friendliness, efficiency, and helpfulness. Reviewers also appreciate the punctuality and clear communication regarding delivery times, including courtesy calls made prior to arrival. The positive feedback extends to both in-store and online purchases, with many customers expressing their intention to return for future needs.

Based on these reviews

Rated 5 out of 5 stars
Verified

Visited the Sonic store Bradford very extensive range of American fridge freezers. Staff were very relaxed, knowledgable and made the purchasing process very easy. Delivery was on agreed date a... See more

Rated 5 out of 5 stars
Verified

Sales staff are very helpful, they ask if your OK then leave you to browse without hassling you. The staff are very helpful with any questions you may have. Got to mention the delivery, arrived well... See more

Rated 5 out of 5 stars
Verified

Sonic is an excellent company. Their prices are competitive and customer service second to none. Highly recommended. We ordered a integrated washing machine which was needed urgently so as not to hold... See more

Rated 5 out of 5 stars
Verified

Very informative staff member, no sale pitch or pushing us to buy the product, we went home after looking at 4 products after making the decision to purchase the product we required. Staff member... See more

Rated 4 out of 5 stars
Verified

We bought a rangemaster oven 110cm which arrived in perfect condition and swiftly and the product itself is amazing and looks great in our kitchen! However, we also bought an a-joining rangemaster c... See more

Rated 4 out of 5 stars
Verified

The staff in store were friendly and very helpful. My only gripe is that I spent £1374:79 and was charged £20 for delivery. My receipt says "standard delivery charge AND unpack. The delivery guys unp... See more

Rated 5 out of 5 stars

Great product at a great price In store with a speedy delivery by Sandeep and Zulfi who kept us informed and were very friendly and helpful with removing our old fridge.

Rated 5 out of 5 stars
Verified

Staff friendly and knowledgeable. Prices less or same as others, but offers are better. Follow up phone call and customer service was great. My lg oled tv did not come with screws for my exsisting wal... See more

Rated 5 out of 5 stars
Verified

I recently visited the Sonic Direct store...I Was looking for a range cooker, I knew what I wanted as I'd already looked online, I needed to see it before purchasing and be sure it was right for me. M... See more

Rated 5 out of 5 stars
Verified

Online purchase with delivery via Van as only in next town over from the Store (have often bought in person) Couldn't have been simpler, selected what I wanted online, chose delivery. and it arrive... See more

Rated 5 out of 5 stars
Verified

Whatever we are looking for we always go to Sonic Direct. When we walk through the door someon always wishes us Good Morning how can we help you. The Staff are always very helpful in helping us choos... See more

Rated 5 out of 5 stars

Ordered a dryer from Sonic Direct and have had a great experience. Ordered on Monday and had an email within minutes from Paul confirming the order, address for delivery and date. Received a text Thur... See more

Rated 4 out of 5 stars
Verified

Would have given 5 stars as everything from order to delivery was excellent. However when I tried to register for the free 5 yr warranty I could only register for 2yrs. Anything extra I had to pay... See more

Rated 5 out of 5 stars
Verified

I was a bit dubious about using Sonic as had never heard of them before. But, reviews looked mostly good and so I gave them a try. They were offering cheapest price for the built in microwave oven we... See more

Rated 5 out of 5 stars
Verified

I’m new to sonic direct I purchased a fridge freezer and washer the staff couldn’t be any more helpful in every way. From now on this will be my first choice for any electrical items couldn’t be happi... See more

Rated 5 out of 5 stars

We recently moved house and needed a fridge at short notice. Checked a few other suppliers and our preferred model was out of stock - but Sonic Direct had them, was able to deliver rapidly and gave £1... See more

Rated 5 out of 5 stars
Verified

I ordered on line on Wednesday for delivery Friday. I received a text message confirming a time for delivery. The product was delivered a little later ( an hour)but the service from the drivers Abbas... See more

Rated 5 out of 5 stars

From start to finish the Customer Service was outstanding. I should know - I manage a Customer Service Team. Competitive price, helpful and friendly Sales staff when ordering and delivery last Saturd... See more

Rated 5 out of 5 stars
Verified

The salesman was very good, patient, polite, understanding and knowledgeable. The persons who delivered the goods were exceptional. Did everything in their power to make me feel at easy. Outstandin... See more

Rated 5 out of 5 stars
Verified

Very friendly staff also 2 men who delivered my new washing machine machine both are very cheeky can bit of BSL which we laughed 4 of us

Rated 3 out of 5 stars
Verified

LIKE. Easy to order, quick delivery. I ordered this because I wanted a metal pan not a ceramic one so you can Start your prep off on top of the cooker first then pop it into the slow cooker to finish... See more

Rated 5 out of 5 stars
Verified

No pushy sales people. Everyone helpful from the moment we walked into the shop. Served by David very helpful and knowledgeable. Delivery as promised the next day by Sandeep and Zulfi both vertfriend... See more

Rated 5 out of 5 stars

Big high 5 for delivery drivers Sandeep and zulfi helped me get my items into my property when it's like a bomb site can't say enough thanks to these 2 awesome guys

Rated 5 out of 5 stars
Verified

Sonic Direct excellent customer service thankyou. Ordered Fridge Freezer on the Saturday evening and it was delivered on the Monday. Good to speak in person on phone. 3hour time slot for delivery an... See more

Rated 5 out of 5 stars
Verified

Very helpful with both product knowledge and customer service. I have used them a few times. They are on price with Currys etc but the staff are far friendlier and more professional then the big store... See more

Rated 5 out of 5 stars
Verified

Easy to order, good price, plenty of detail given. This washer is one of the few that will fit in the available space. Delivery guys friendly, helpful and very effeicient.

Rated 5 out of 5 stars
Verified

I ordered on Friday & received on Saturday. I got a text to tell me what time the delivery would be & I got a phone call 15 mins before delivery to say what time they would be arriving. The delivery... See more

Rated 5 out of 5 stars
Verified

I recently purchased a delonghi gas range cooker from Sonic Direct. The whole experience was 5 star. Great cooker that came with free delivery on a date of my choosing. The delivery had a 3 hou... See more

Rated 5 out of 5 stars
Verified

We’ve been shopping here since it was empire electronics. Never a bad word to say about sonic, amazing staff, amazing drivers and best of all. Each and every staff member are mindful and v... See more

Rated 5 out of 5 stars
Verified

When the product we bought was un packed it was damaged, took it back to the store and it was replaced immediately with an apology. Which was much appreciated.

Rated 5 out of 5 stars
Verified

Great service very helpfull bought 2 tvs in a few weeks went to currys in foster square no intrest in customers at alll but in sonic you get greeted and straiggt away thay will try and help thanks han... See more

Rated 5 out of 5 stars
Verified

It wasn’t the sales staff. But the lad who put the freezer in the car was very helpful good manners and gave us good advice for starting up the appliance

Rated 5 out of 5 stars
Verified

Easy to order website. Kept informed about delivery date and time, driver telephoned 20mins before arrival, delivery drivers Abbas & Anil were polite and helpful, would use Sonic direct again and wou... See more

Rated 5 out of 5 stars

What a great service from sonic and Sandeep and zulfi did such a immaculate job top guys helpful and very friendly I would love two have these two guys working for me cheers and a big up Sandeep and... See more

Rated 5 out of 5 stars
Verified

Shopping at this store is fantastic. The service is friendly, fast, and very helpful , delivery Minde & Maciej very nice gentlemen

Rated 5 out of 5 stars
Verified

Excellent would certainly recommend kept informed all the time delivered on time. Will certainly be vack again if require anything

Rated 5 out of 5 stars
Verified

Great service very helpful staff. Lots of products to explore and compare. quick easy buying and collecting service

Rated 4 out of 5 stars
Verified

Easy to order, plus you can choose your own delivery date. Plus the product works perfectly I’m very satisfied.

Rated 5 out of 5 stars

Great job from sonic highly recommend especially sandeep and zulfi helped me so much and very friendly good laugh and smiling while delivering my washer thank you so much guy definitely use again

Rated 5 out of 5 stars
Verified

Excellent service. Genuine people who delivered and installed my machine and removed the old one. Value for money.

Rated 5 out of 5 stars
Verified

Really helpful sales rep and delivery 👏 They were polite, caring and showed genuine people skills, which is rare nowadays. Thank you so much Andy, Zulfi and Abbas

Rated 4 out of 5 stars
Verified

Very informative & helpful, everything was straight forward couldn’t fault anything 👍🏻the delivery guys Sandeep and Zulti were very friendly and helpful.

Rated 5 out of 5 stars
Verified

The two guys who delivered our new Washing Machine were so pleasant and helpful, Sandeep & Zucfi thank you for making our delivery a pleasant experience.

Rated 5 out of 5 stars
Verified

Riz was very helfull detail knowledge for washing machine delivery by sandeep and zulfi very good polite and fitted machine

Rated 5 out of 5 stars
Verified

Microwave was well priced, and arrived promptly as promised. Company communicated well.

Rated 5 out of 5 stars
Verified

Excellent service from ordering right through delivery. Staff handle queries and ensure that all the process are carried out smoothly. They carried out professional follow-up and made personal call t... See more

Rated 5 out of 5 stars
Verified

Though am still trying to study the refrigerator i bought. But its very clean and I love it. I have never bought anything I regretted from Sonic Direct.

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Company details

  1. Appliance Store
  2. Electronics Store
  3. TV store

Information provided by various external sources

Sonic Direct has grown to become one of the UK's largest independent electrical retailers. The business has achieved numerous accreditations, including Investors in People, and has often won industry awards for its high standards of customer service. Sonic Direct is also a Google Certified Shop with customers frequently rating the Company 5/5.

Sonic Direct .. Electrically Unbeatable !

Written by the company

Google Certified Shop & Trust Pilot
In recognition of our high standards of customer service, we are a Google Certified Shop & Rated 4.9/5 Excellent by Trust Pilot. As such, you can be sure that you’ll receive reliable dispatch and excellent customer service.
Trusted Shops
We have achieved Trusted Shops accreditation. Trusted Shops offers a comprehensive service for the benefit of the consumer, which encompasses accreditation, trustmark, buyer protection and customer service.
Euronics Retailer
As a member of Euronics, we are able to source fast moving, high demand lines and ultimately pass on the benefit of being part of a £500m national buying group.
Investors in People
As a recognition of our continuous focus upon developing and reinvesting in our dedicated staff, we have achieved the Investors in People standard - the leading management benchmark.

Contact info

4.9

Excellent

TrustScore 5 out of 5

35K reviews

5-star
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Replied to 92% of negative reviews

Typically replies within 1 week


Rated 5 out of 5 stars
Verified

All ok

All ok. Delivered and installed within the day of purchase and organised removal of old oven

27 October 2025
Rated 5 out of 5 stars

Sonic direct have delivered me a washer…

Sonic direct have delivered me a washer and fridge today by 2 awesome delivery men zulfi and Sandeep, very helpful and friendly and put the items were I wanted ,I suffer with arthritis but these two guys were legendary 💪🙂thank u sonic

30 October 2025
Unprompted review
Rated 5 out of 5 stars
Verified

Great price and service

Purchased new dishwasher in store, price which was competitive with other discounted appliance companies. We also ordered a new TV over the phone to add to the delivery. The TV was an excellent deal with free sound bar and Staff helpful in person and over the phone.
Efficient service including delivery availability.

17 October 2025
Rated 5 out of 5 stars

Brilliant service.

I ordered a washing machine online and then received a call soon after, they explained the model I ordered was no longer available but they offered me the newer model at the same price. The delivery drivers Zulfi and Abbas were super friendly and helpful. I would definitely recommend sonic direct.

29 October 2025
Unprompted review
Rated 5 out of 5 stars
Verified

Amazing

I have only recently heard about sonic direct after buying a dryer a washer and fridge freezer from sonic direct I will always use this company now. Such a helpful lot of staff would give everyone I’ve been dealt by top reviews amazing company

26 October 2025
Rated 4 out of 5 stars
Verified

It was a very good price …

It was a very good price for the microwave that I ordered and delivery was scheduled for two days. The only down side was that it didn't arrive as scheduled and, due to lots of other things going on, I forgot to chase it up. When I contacted Sonic Direct, I was told that it would arrive the following day which it did. I would definitely use them again as no company is perfect and they rectified the issue immediately.

21 October 2025
Rated 5 out of 5 stars
Verified

Great Service All Round

The whole experience from start to finish was great. Started off with a fantastic price...£100 less than one of the large shops. On ordering I received a thank you email for ordering and giving me the option of choosing a delivery date to suit me. I then received an email from customer services asking for delivery address and telephone number for the courier as I paid through PayPal and they hadn't at that time received those details. The item was delivered on my chosen date, Royal Mail delivery man went out of his way to carry the item into my home as it was very heavy and my husband had just come out of hospital that same day and couldn't lift anything....so all in all fabulous service all round. Would thoroughly recommend this seller.

20 October 2025

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