whiteaway Reviews 

2,529
TrustScore 4.5 out of 5

4.5

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Rated 5 out of 5 stars

These guys always deliver fast and if you need aftercare they also are very quick and accurate. Have bought 3-4 items from them and never a bad experience. Think their prices are super competitive and... See more

Rated 4 out of 5 stars

They shipped the microwave quite fast and the price was great. My only complaint is that the microwave box was not wrapped or anything, it was just sent off in it's original box and the box had 2 arm... See more

Rated 4 out of 5 stars

It’s good to get the product according to specific time. But the delivery person was not so nice, he didn't go into my house to take the old machine even if I order and pay for the service.

Rated 5 out of 5 stars

Effortless ordering and extremely polite helpful customer support staff . Goods delivered on time. Low prices and top products Highly recommended

Company details

  1. Appliance Store

Written by the company

Hos whiteaway hittar du ett stort urval av kvalitetsvitvaror, dammsugare och andra hushållsapparater – och det hela till särdeles konkurrenskraftiga priser. För oss är det viktigt att du känner dig både nöjd och trygg med att handla hos oss. Därför vill vi skapa alla möjligheter för dig, att göra rätt köp i ditt eget tempo. Behöver du hjälp eller råd före, under eller efter ditt köp, sitter våra vitvaruexperter redo på både telefon, e-post och chatt.

Written by the company


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

3K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 93% of negative reviews

Typically replies within 1 week

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4.5

All reviews

(2,529)

168 reviews in the last 12 months

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Rated 1 out of 5 stars

I had a very disappointing experience…

I had a very disappointing experience with this seller. I was interested in purchasing a laptop and clearly informed them that I could collect it the following day. However, they repeatedly insisted that I pay an advance to confirm the order, even though I was ready to purchase the product.
What made me uncomfortable was the repeated pressure regarding the advance payment and the claim that there was limited stock. They also mentioned that the product could be brought from the dealer within a few hours. This made me question whether the product was actually available with them or whether they were trying to secure the sale and meet their daily sales target by keeping the product/order under their control.
I cannot confirm their actual intention, but the way the communication was handled gave me that impression and made me uncomfortable. A customer should be given clear information about actual stock availability, delivery/collection time and payment requirements without unnecessary pressure.
Based on this experience, I would be cautious before making an advance payment and would not recommend this seller.

September 2, 2026
Unprompted review
whiteaway logo

Reply from whiteaway

Hi Gemunu,

I’m sorry to hear that you had a disappointing experience. However, I believe this review may have been intended for another company. We only sell white goods and smaller items for the home and kitchen.

Br
Falmetta

Rated 5 out of 5 stars

These guys always deliver fast and if…

These guys always deliver fast and if you need aftercare they also are very quick and accurate. Have bought 3-4 items from them and never a bad experience. Think their prices are super competitive and a really trustworthy place to shop.

July 1, 2025
Unprompted review
Rated 4 out of 5 stars

Fast delivery, bad staff attitude

It’s good to get the product according to specific time. But the delivery person was not so nice, he didn't go into my house to take the old machine even if I order and pay for the service.

February 21, 2025
Unprompted review
Rated 4 out of 5 stars

Fast shipping

They shipped the microwave quite fast and the price was great. My only complaint is that the microwave box was not wrapped or anything, it was just sent off in it's original box and the box had 2 arm holes for carrying. Overall, I'd buy from this company again. They offer great deals.

March 1, 2024
Unprompted review
Rated 1 out of 5 stars

This company is knowingly selling…

This company is knowingly selling defected machines from Bosch (BSH Sweden, 1.5 stars on trustpilot!) and will not help in anyway when the Bosch machines fails.
It's an absolute lawless disgrace and the only thing I can hope for is for these two companies to go bankrupt due to poor reviews.

May 24, 2023
Unprompted review
whiteaway logo

Reply from whiteaway

Hi.
Im sorry to hear that you are not satisfied with the customer service. Ofcourse we are not selling defect products.

Have you filled in a damage form? or contact our complaints department at rma@whiteaway.se, so you can get the help you need with your product.

Best regards, Whiteaway.se

Rated 1 out of 5 stars

False advertising.

False advertising.
After i bought a washing machine and paid upfront with installation.
For 1300sk extra one would carry it up and install.
They would call me to agree on a date and time that would fit me best.
But it became, after they took my money, only on Thursday between 8.00-17.00.
I was so tired of it that i cancelled the order, never recieving my washing machine.
They send me a retur sticker by mail...for a product i never recieved.
Had to call 3 times?!? to demand my money back...took a week, A WHOLE WEEK TO GET MY OWN MONEY BACK.
And of course i am "unpleasant" over the telefon when asking for my money back and hanging up on me.
It is very unpleasant to have to chase your own money.
Plus it doesn't help you have children working the support line who take everything personal...you work there, do your work.
From order till my money back took 3 weeks, -1* for this company.
Bad company, fals advertising, unprofessional customer support.
Do yourself a favor and buy somewhere else, not here.

December 23, 2022
Unprompted review
whiteaway logo

Reply from whiteaway


Hey!
I see that my colleague has noted that your tone on the phone was not pleasant. Of course, we do not accept this against our customer service or any employee of this company. We are here to help our customers and hope that our customers can be nice back no matter what the matter is.

I can now see that the matter is resolved

Rated 1 out of 5 stars

Horrible Delivery Service

Whiteaway's delivery service is insanely bad. They give you 1 phone call 30 minutes before arrival (on weekdays only!), and before that they dont specify which time of day they will be delivering, so effectively you need to stay home from work the entire day waiting for a call from an unknown number. And if you miss that call (like if you are on another phone call), it is impossible to call/sms them back. Then you just get an automatic email saying "delivery failed" and then you need to call customer service. I had to call/email customer service 10 times before finally manageing to be at home at the right time to receive the delivery. Other delivery services send links or sms/emails well in time, so you can track the delivery and plan your day. We live in Stockhom city, and have never expereinced a delivery service as useless and frustrating as Whiteaways. Never again.

December 4, 2022
Unprompted review
whiteaway logo

Reply from whiteaway

Hello Gustav!
I am of course sorry that the delivery has messed up for you. It is true that the driver usually calls 1-2 times to reach you customers.

They always go out to the location in case they cannot reach you as a customer, to try to deliver the goods anyway. In this case, unfortunately, they couldn't get hold of you either on the phone or at home, which made the delivery a failed delivery.

We have the option in the system that when you as a customer place your order, you can book a specific day and time and pay extra for this, in this case you have chosen free delivery between 7am and 6pm

Sincerely, Whiteaway.se

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